1. Patrika clinches No. 1 spot in Madhya PradeshPatrika is No.1 news daily in MP: IRS 2013Patrika snatches the No. 1 spot in MP: IRS 2013The second largest Indian state, Madhya Pradesh has been one of the least developed states in thecountry due to a large tribal population. It is the 6th most-populated state, with a population of 7.5crores. Madhya Pradesh is also known as "heart of India" as it is located in the central part of thecountry. While Bhopal is the capital of this state, commercial hub Indore is its largest city. Apart fromthese two cities, Jabalpur, Gwalior, Ujjian and Sagar are some of the important cities of MP.The 'heart of India' consists 51 districts which are divided into 10 divisions. The state is rich in mineralresource and is also the largest reserves of diamond and copper in the country. In 2010 11, the MPwas awarded by the National Tourism Awards for registering a huge growth in the number of touristsvisiting this state.Being the center point of Hindi heartland, a wide range of Hindi dailies are published in MP with'Patrika' being on the leadership position. The newspaper industry of the state has been through a majorturn around in past few years with Patrika achieving an absolute leadership position within 6 years ofits launch in the state.The rapidly growing Hindi news daily Patrika has toppled the leader of 69 years with sublime qualityand authenticity of its content and a concern to the common people's life. As per the Indian ReadershipSurvey 2013 (the largest continuous readership research study in the world), Patrika stood at No. 1position in the state with a total average issued readership of 43.26 lakhs, which is 9.01 lakhs more thanits closest competitor DB Corp.Patrika is the fastest growing Hindi newspaper in MP with a massive increase of 24.82 lakhs in thenumber of readers as compared to the last year. It is the leading newspaper in Bhopal and Jabalpur,whereas lacking behind with a marginal difference in Indore and Gwalior.Patrika holds very strong position amongn both male and female readers with 27.27 lakhs and 16 lakhsaverage issued readership respectively, as compared to DB Corp's 26.90 lakhs male and 13.04 lakhsfemale readers in the state. Patrika holds a massive reader base in both urban and rural areas of MPwith an average issued readership of 18.12 lakh in rural and 25.14 lakh in urban segment.