Download - POP! media studio Webinar on Social Media Strategy & Analytics

[Webinar] Got Strategy? Awesome Social Media Marketing Doesn’t Just Happen—Do it with Purpose and Goals to Increase Your ROI

www.boulderseomarketing.com | www.popmediastudio.com

March 19, 2014

Beth Powell

Content Strategy, Copywriting, PR Specialist

POP! media studio

Chris Raulf

Online Marketing Expert & Founder

Boulder SEO Marketing

http://www.boulderseomarketing.com/

http://www.popmediastudio.com/

Agenda

• The Big Picture Overview• Social Media Strategy• How Does Social Media Fit Into SEO• Customer Engagement and Workflow Options• Templates, Process and Tools• Success: Define and Measure• Case Studies• Questions & Answers




Quick Poll

• I am a solopreneur• Small business (2-50 employees)• Medium business (51-500 employeess)• Large business (501+ employees)




Quick Poll

• I handle all MarCom and want to outsource social media

• I handle all MarCom and do my own social media

• I already outsource my social media activities




The Big Picture: Why You’re Here

• Meeting You Where You’re At• A Social Media Presence is Necessary• 3 goals: Anticipate needs, give them reasons to do

business with you, foster loyalty to your brand• MarCom - Content Marketing - Social Media• Options for content creation & implementation• SEO & Analytics




Assumptions

• You have a website and a product or service• You’re a SMB owner or SMB Marketing pro• You know your top three competitors• You know your top 2-3 buyer personas• On the importance of buyer personas




Social Media Strategy: Getting Started

• Situational Assessment• Goal-Setting (Strategic & Tactical)

– S: Brand awareness, leads, promote execs– T: 200 Twitter followers by May, 100% increase in

referral traffic from LinkedIn, 500 email addresses in 6 months

• Setting Expectations Internally– Lead Gen vs. Closing the Sale– Website & customer journey needs to be awesome




Social Media Strategy: Social Brand Guidelines

• Review social profiles from a brand consistency perspective

• Personality! Human face to the world!• Develop your ‘voice’ (informal/formal tone, etc.)• Top 15-30 keywords/phrases (integral for

optimizing content & better SEO)• How you’ll use imagery in your posts• How you’ll involve employees/colleagues in

content development• Who ‘owns’ the customer service engagements?




Social Media Strategy: Like a Good Press Release

Your Strategy Outlines the:• Who• What• Where• When• How• Why (You Know This One!)




Social Media Plan




Source: www.socialmediaexaminer.com/social-media-marketingindustry-report-2012/

Process, Templates and Tools

• High quality content • Editorial Calendar• Post individually or use tools




Measuring Your Social Media Marketing Success




www.boulderseomarketing.com | 720.263.1736 | [email protected]

Case Studies and Success Stories• Bi-monthly Webinar

or Web Panel• Weekly blog post• 2 personal LinkedIn

status updates per day

• 1 LinkedIn company page status update per day

• 2 LinkedIn group postings per day

• 1 FB / G+ post per day

• 2 Tweets per day


mailto:[email protected]

www.boulderseomarketing.com | 720.263.1736 | [email protected]

Case Studies and Success StoriesResults in addition to increased referral traffic from social media:• ~15-20% organic growth rate of social media followers per month• 150-250 Webinar / Web Panel registrants• ~ 35-40% new leads per online event (deployed LinkedIn lead

generation campaign)• 4-5 new and optimized pieces of content for website per event• Press release strategy• Increased brand recognition; perception as industry thought leader• Recording of online event repurposed as on-demand content on

the website; ‘recording request’ pages generate 60-80 new requests per month


mailto:[email protected]

Got Strategy? Awesome Social Media Marketing Doesn’t Just Happen—Do it with Purpose and Goals to Increase Your ROI

Questions?

Connect with Beth Powell / POP! media studio:

Facebook: https://www.facebook.com/shareworthycontent LinkedIn: http://www.linkedin.com/in/shareworthycontentTwitter: https://twitter.com/PowellBeth

Connect with Chris Raulf / Boulder SEO Marketing:

LinkedIn: http://www.linkedin.com/company/boulder-seo-marketing Twitter: https://twitter.com/MarketingSEOWiz Facebook: https://www.facebook.com/BoulderSEOMarketing Google+: https://plus.google.com/+Boulderseomarketing


https://www.facebook.com/shareworthycontent

https://www.facebook.com/shareworthycontent

http://www.linkedin.com/in/shareworthycontent

http://www.linkedin.com/in/shareworthycontent

https://twitter.com/PowellBeth

https://twitter.com/PowellBeth

http://www.linkedin.com/company/boulder-seo-marketing

http://www.linkedin.com/company/boulder-seo-marketing

https://twitter.com/MarketingSEOWiz

https://twitter.com/MarketingSEOWiz

https://www.facebook.com/BoulderSEOMarketing

https://www.facebook.com/BoulderSEOMarketing

https://plus.google.com/+Boulderseomarketing

https://plus.google.com/+Boulderseomarketing

