Pop Secret’s Social Media

By Christina Martin

Table of Contents•Wikipedia: 3-8

•Website: 9-10

•Facebook: 11-15

•Twitter: 16-17

•Youtube: 18-20

•Tumblr/Blog: 21-24

Wikipedia•Currently, the page is only a stub.

•Stub: small article with little information.

•Many people looking for new products to try always go to Wikipedia first.

•If it’s only a stub with useless information, they move along to the next brand.

•The goal is to create an interesting and eye catching wikipedia article.

Needs:• A short summary about the product and

the company.

• Information about the brand hierarchy (CEO, President, etc).

• Basic categories to divide the article:

• History

• Operations/Distribution

• Products

Example of History Catagory from Cheetos

The Box• All good wikipedia pages have a box of basic information.

• The Box must have a logo.

• For Pop Secret, the box should include:

• Product type

• Owner

• Founder

• Key People

• Country

• Headquarters

• Markets

• Tagline

• Website

Things to Include•Labels for Education.

•Major events that have been sponsored.

•Any important events that have happened since the founding of the company.

•To add these things, simply create another category.

Website•Confusing because it seems to be

a connection of different tumblr accounts just with altered URLs instead of the standard “.tumblr.com” ending.

•People without Tumblrs, which is most people, will be very confused by follow buttons.

Changes•Make sure that the links at the bottom

open in a new tab.

•This is because it leads to an entirely new website.

•Leave FAQ and Contact Us exactly the same so that the do not open in a new tab.

Facebook•First thing noticed in posts:

•bad grammar

•typos

•repeated sentences.

•All posts must be proofread well before posting

•Some posts just plain don’t make sense.

•Make sure humor is simple and easily understood.

Film Fact Friday

•It’s great, but gets repetitive because of the same picture posted every time.

•slightly alter the picture according to holidays or the theme of the film fact to make it more interesting.

•All posts from customers must be responded to because at this point in time it is really easy to keep up with them.

•Posts like this ^^^ cannot go unanswered.

•When posts are responded to, the apology seems cut and pasted.

•This doesn’t remedy the situation at all and makes the customer annoyed.

•If the response is more friendly and less robotic, the situation is becomes less hostile in the eyes of both the complainer and others viewing the post.

Twitter•Number one rule of twitter: never tag your own account.

•Number two rule of twitter: avoid careless typos like extra periods.

•Overall, the Pop Secret Twitter is very good.

•The jokes are eye catching and appeal to the humor of most people on Twitter.

•Consider promoting the twitter more because it deserves a lot more followers.

Youtube•First of all, the icon messes with the banner.

•It’s small, but quite distracting for viewers.

•Coca-Cola’s banner compliments the icon perfectly.

•Never self promote with your own link in the description.

•It is understood that by clicking on the profile icon, it will lead viewers back to the Pop Secret page.

Pop! Camera! Action!•Consider deleting for the sake of not

annoying people who view them.

•The technology used for it is dated and quite frankly the humor in the videos just isn’t funny.

•All recent videos are good, but Pop! Camera! Action!”... not so much.

Tumblr/Blog•Tumblr/Blog design and content is good and there’s not much that can be done to make it better.

•Possibly consider making content and posts to appeal to the fandoms.

Popular Fandoms•Doctor Who

•Breaking Bad

•Hunger Games

•Supernatural

•Sherlock (British and U.S. Versions)

•Harry Potter

•Hobbit/Lord of the Rings

•Game of Thrones

•Hannibal

•Appealing to the fandoms on Tumblr could result in gaining thousands of followers.

•Also the types of people within fandoms sit and watch their shows for days on end. Days that could be filled with Pop Secret Popcorn.

Tags•To make the tags look less cluttered, simply change the space between lines or make the font smaller by editing the HTML coding.

In Conclusion...•Ultimately, the social media for Pop

Secret is very good.

•If promoted more, each account would gain more likes, subscribers, or followers.

•The humor on most sites is very good and in cases like the Youtube page, some things just need to be deleted.

By continuing to produce good content and fixing minor issues with each network, gaining and keeping new followers is easily achievable.