To recognise always that the power of the
Police to fulfil their functions and duties is
dependent on public approval of their
existence, actions and behaviour, and on
their ability to secure and maintain public
respect
To maintain at all times a relationship
with the public that gives reality to the
historic tradition that the Police are the
public and that the public are the Police
Emissor – Recetor?
Redes sociais
Ruído
Recetor desatento
Excesso de emissores
Web 3.0
Recetor seletivo Saturação
Realidade virtual
Realidade aumentada
Internet das
coisas
2012 2015 20162020
1.28 biliões
3.35biliões
3.95biliões
5.5biliões
1.59biliões
1.96biliões
2.13biliões
4.5biliões
Relevância
Criatividade
Disrupção
Proximidade
+
Engagement
Fórmula?
Timing
50% métricas – 50% feelings
Why not?
Coragem
Trabalho de
casa
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