To recognise always that the power of the

Police to fulfil their functions and duties is

dependent on public approval of their

existence, actions and behaviour, and on

their ability to secure and maintain public

respect

To maintain at all times a relationship

with the public that gives reality to the

historic tradition that the Police are the

public and that the public are the Police

Emissor – Recetor?

Redes sociais

Ruído

Recetor desatento

Excesso de emissores

Web 3.0

Recetor seletivo Saturação

Realidade virtual

Realidade aumentada

Internet das

coisas

2012 2015 20162020

1.28 biliões

3.35biliões

3.95biliões

5.5biliões

1.59biliões

1.96biliões

2.13biliões

4.5biliões

Relevância

Criatividade

Disrupção

Proximidade

+

Engagement

Fórmula?

Timing

50% métricas – 50% feelings

Why not?

Coragem

Trabalho de

casa