Pennies: Mood Board
Pints & Pennies
THIS IS A HEADER EXAMPLE
This is an example of Sub Head
Pennies.bar
Font: Bahnschrift Condensed #000000
Font: Bahnschrift SemiBold SemiCondensed #64335F
Adjectives
Possible Colours
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Buttons
Friendly TRENDYCozyLocal �����������
�is is Body Text: Bacon ipsum dolor amet cillum bacon veniam aliquashoulder prosciutto occaecat beef sausage o�cia consectetur. Sirloint-bone enim, kielbasa bresaola corned beef fatback in. Hamburger salamishort loin in mollit ham hock leberkas pullamco picanha pork labore.
�is is an example of Text Link
Pennies: Style Tile
Font: Minion Pro #000000
Font: Minion Pro Bold #64335F
Style TileVersion: 1
EXAMPLE OF BUTTON SUBMIT BUTTON
SLIDERS
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BUTTON
LOGO
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BUTTON
PENNIES.BAR HOMEPAGE WIREFRAME
HOME PAGE CONTENT
Hero ImageNavigation
LogoSocial Media Links
TaglineBody Text
Learn More Button
MENU PAGE CONTENT
Header Image
Hero Image
NavigationLogo
Social Media LinksTagline
Body Text
Order Online ButtonFoodora Logo with Link
HOURS& LOCATIONS PAGE CONTENT
NavigationLogo
Social Media LinksTagline
Body Text
Button to Google MapsMap with Pin
LOGO
LOGO
LOGO
BUTTON
BUTTON BUTTON
BUTTON BUTTON
PENNIES.BAR INNER WIREFRAME
STORE PAGE CONTENT
Header ImageNavigation
LogoSocial Media Links
TaglineProduct Images
Drop Down SelectorsAdd to Cart Buttons
CONTACT US PAGE CONTENT
Hero Image
Info FieldsMessage Field
NavigationLogo
Social Media LinksTagline
Send Button
SHOPPING CART PAGE CONTENT
NavigationLogo
Social Media LinksTagline
Product ImagesDrop Down Selectors
Product Summaries
Update Cart ButtonCheckout Button
Remove Item Buttons
CheeseburgerOnion, pickle, mustard
Harlem Chopped Cheese SteakGround chuck, cheese, peppers & onion
Buffalo Fried ChickenFranks, iceberg, mayo
CorndogAll-beef frank, ball park mustard
Montréal DogColeslaw, onion, mustard
Mac n’ CheeseCheddar skirt, green onion
SLIDERS & CHEAP DRINKS IS WHAT WE DO BESTBacon ipsum dolor amet cillum bacon veniam aliqua shoulder prosciutto occaecat beef sausage o�cia consectetur. Sirloin t-bone enim, kielbasa bresaola corned beef fatback in hamburger salami
HOURS & LOCATIONSYou can find us via metal detector, or Google.
Warning: the menu below may cause your mouth to water
MENU
Classic HamburgerOnion, pickle, ketchup, mustard
Bacon CheeseburgerOnion, pickle, mustard
Southern Honey Fried ChickenColeslaw, honey
Creamy Garlic Fried ChickenLettuce, pickle, creamy garlic
Coney Island DogChili, cheese, onion, mustard
Baja Fish TacoPico de gallo, mayo, avocado, lime wedge
FlavourtownNo passport needed, just pennies
SLIDERS
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SaladRussian dressing, iceberg, shredded egg, bacon crumble, blue cheese, everything bagel spice
Tater TotsHot potato, hot potato
Add:
Cheese
Chili & Cheese
Cheese, bacon, jalapeño,sour cream
SIDES
2
2
2
5 5
TOO LAZY TO COME IN? WE’VE GOT A GUY...Bacon ipsum dolor amet cillum bacon veniam aliqua shoulder prosciutto occaecat beef sausage t-bone.
ORDER ONLINE Powered By
RESERVATIONSHOURS & LOCATION MENU MERCH CONTACT
RESERVATIONSHOURS & LOCATION MENU MERCH CONTACTPennies.bar
RESERVATIONSHOURS & LOCATION MENU MERCH CONTACTPennies.bar
GET DIRECTIONS
RESERVATIONS647.748.4800
HOURSEVERY DAY: 4PM — LATE
LOCATION127 STRACHAN AVE TORONTO, ONTARIO
LEARN MORE
CONTACT USPenny for your thoughts
Name Email
Subject
Your Message
Phone (optional)
SEND
STORE
SHOPPING CART
Here to drop a couple pennies?
Special instructions for seller
UPDATE CART CHECK OUT
T-SHIRT �20.00
YellowColour
LSize
1Quantity
ADD TO CART
HAT �15.00
YellowColour
1Quantity
ADD TO CART
RESERVATIONSHOURS & LOCATION MENU MERCH CONTACTPennies.bar
RESERVATIONSHOURS & LOCATION MENU MERCH CONTACTPennies.bar
RESERVATIONSHOURS & LOCATION MENU MERCH CONTACTPennies.bar
PRODUCT PRICE QUANTITY TOTAL
T-shirtYellow / LPennies-dev
�20.00
�15.00 �15.00
�20.00
Remove
HatBlackPennies-dev
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�is simple, inviting website is designed to provide a quick overview of the new little local King West bar and eatery. Itis meant to appeal to the local condo crowd of younger men and women from 20 to 45 years old, some of whom areyoung parents and working professionals, and some of whom are still in university.
�e main colour for the site is Pennies own bright yellow-orange; it's the colour of their logo, and also of the outerwalls of the establishment. �is colour is youthful, energetic and light hearted, and is perfect to convey the cheerful,humorous vibe of the little bar. Another colour is purple, and a light shade of it. Pennies inside interior and lighting ispurple; it balances the yellow by being opposite on the colour wheel. Younger people tend to view purple as a happycolor, while older adults might assign a deeper meaning to it, such as mystery, magic, power and luxury.
�e site features elegant elements and imagery to appeal to the older 35+ year old condo dwellers, and retains thehumorous captions and photography from Pennies Instagram and Facebook to attract the younger, social media-savvycustomers.
�e nav bar features large Pennies logo on the �rst page, which becomes smaller on all the subsequent pages. It alsofeatures links to Pennies social media, since their amusing social marketing is a strong asset to the brand.
As most people’s reasons for visiting Pennies website would be to book a reservation, to look at the menu and prices, and to �nd out the location, there are prominent links to Reservations, Hours & Locations, and Menu in the sticky menu above on the each page.
�e Hours & Locations page is a simple design with street name and other info clearly readable on white background,and a Map below with Pennies marked with a pin for those who are nearby, perhaps viewing the site on their mobiledevices, not to be disoriented by too much imagery.
�e Menu site is, in contrast, colourful and attractive to invoke desire to try the sliders, and to showcase low prices.
Another unique feature is Pennies own merchandise available for purchasing, so the follow up page is an easy to use online store with the options to select the colour, size and quantity of the products, add them to cart or remove them, and checkout that takes the user seamlessly to a vendor's page to complete the purchase.
Lastly, there is a page with a form to leave comments and feedback for Pennies with user's name and contact details.
Each page is tied together with brand colours and feel, each has the sticky nav above. �ough each page has a di�erent layout, consistency is achieved by following the 12-column grid.
�e clean, fresh, versatile sans-serif font Bahnschri� Condensed is used for headings, and paragraph text is set inMinion Pro, a serif that looks classy and is easy to read.
Pennies: Design Brief
Pennies.Bar Design Brief
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