Download - Pinterest for Property Managers

Pinterest for Property Managers

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• New kid on the block

• I’ve been around the block but I’m no professional

• I own this block Baby!

What is your level of Pinterest Experience?


POLL

Women Seek Inspiration…


• Be professional• Be relevant• Focus on great products, fun

communities and inspiring ideas

Repin Other Users, Comment & Like

Over 8

0% of

pins are

actually

repins!

Email Integration


+

Mobile Integration


Social Network Integration


How many pins come from your website?


• I have no idea! How do I figure that out?• Some of the photos on our website have been

shared on Pinterest• Many of our photos have been shared on Pinterest

and we have a “Pin” button

POLL

Pinterest.com/source/_________.com

Google LOVES Pinterest! Optimize Your Pins, Boards, and Profiles!

Using a call-to-action within the pin description increases engagement 80%.

1. Entertain Your Followers!


2. Use Text Within the Pin!


3. Calls-to-Action increase engagement 80%!


4. Get 4x’s the Repins with Tall Images

• Include a link in every pin!• Use keywords and hashtags in descriptions• 200 Characters = winning pin!

5. Optimize Pinterest Descriptions!


6. Create a Branded Experience


• Pixlr.com• Gimp.org

• Collaborate with your team on an upcoming event or promotion

• Save fun content in an easy-to-use safe location

• Collect ideas for future events and promotions

7. Can you keep a secret?


When to Pin:


Most Popular Pins on Pinterest


• Pictures and videos about home• Arts and crafts• Style and fashion• Food• Inspiration and education• Holiday and seasonal• Humor and fun• Products I like and buy• Travel• Kids

16 Themes For Your Community


Tutorial pins have

a 42% higher

CTR

1. Introduce Your Team


2. Share Company Values


3. Create Community Bulletin Board


4. Collaborate with Residents & Prospects


5. Neighborhood & City Information


6. Resident & Team Events


7. Sweepstakes & Promotions


Pin and Win! Ideas:• Take and pin a photo of

our community and tag it with #________.

• Repin this gift basket photo to enter to win it on Pinterest.

• Pin your Pet Photos taken at our community and tag them with #___.

8. Beauty & Fashion Tips


9. Shopping & Savings Ideas


10. Dining & Dinner Recipes


11. Local Businesses In the Area


12. Videos! Testimonials, Tours & How-To’s


13. Packing & Moving Tips


14. Health & Happiness


15. Going Green


16. Appeal to Pet-lovers


Resources for Pinterest


Pinterest for Property Managers


www.SociallyEngagedMarketing.com