Pinterest for Property Managers

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• New kid on the block

• I’ve been around the block but I’m no professional

• I own this block Baby!

What is your level of Pinterest Experience?

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POLL

Women Seek Inspiration…

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• Be professional• Be relevant• Focus on great products, fun

communities and inspiring ideas

Repin Other Users, Comment & Like

Over 8

0% of

pins are

actually

repins!

Email Integration

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+

Mobile Integration

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Social Network Integration

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Social Network Integration

How many pins come from your website?

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• I have no idea! How do I figure that out?• Some of the photos on our website have been

shared on Pinterest• Many of our photos have been shared on Pinterest

and we have a “Pin” button

POLL

Pinterest.com/source/_________.com

Google LOVES Pinterest! Optimize Your Pins, Boards, and Profiles!

Using a call-to-action within the pin description increases engagement 80%.

1. Entertain Your Followers!

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2. Use Text Within the Pin!

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3. Calls-to-Action increase engagement 80%!

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4. Get 4x’s the Repins with Tall Images

• Include a link in every pin!• Use keywords and hashtags in descriptions• 200 Characters = winning pin!

5. Optimize Pinterest Descriptions!

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6. Create a Branded Experience

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• Pixlr.com• Gimp.org

• Collaborate with your team on an upcoming event or promotion

• Save fun content in an easy-to-use safe location

• Collect ideas for future events and promotions

7. Can you keep a secret?

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When to Pin:

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Most Popular Pins on Pinterest

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• Pictures and videos about home• Arts and crafts• Style and fashion• Food• Inspiration and education• Holiday and seasonal• Humor and fun• Products I like and buy• Travel• Kids

16 Themes For Your Community

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Tutorial pins have

a 42% higher

CTR

1. Introduce Your Team

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2. Share Company Values

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3. Create Community Bulletin Board

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4. Collaborate with Residents & Prospects

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5. Neighborhood & City Information

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6. Resident & Team Events

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7. Sweepstakes & Promotions

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Pin and Win! Ideas:• Take and pin a photo of

our community and tag it with #________.

• Repin this gift basket photo to enter to win it on Pinterest.

• Pin your Pet Photos taken at our community and tag them with #___.

8. Beauty & Fashion Tips

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9. Shopping & Savings Ideas

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10. Dining & Dinner Recipes

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11. Local Businesses In the Area

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12. Videos! Testimonials, Tours & How-To’s

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13. Packing & Moving Tips

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14. Health & Happiness

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15. Going Green

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16. Appeal to Pet-lovers

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Resources for Pinterest

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Resources for Pinterest

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Resources for Pinterest

©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.

Resources for Pinterest

©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.

Resources for Pinterest

©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.

Resources for Pinterest

©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.

Resources for Pinterest

©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.

Pinterest for Property Managers

©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.

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