Personal Branding using LinkedIn
Is it the one that you want?
You already
represent
a brand
Tom
Peters
1997
Personal Brand =
“A person, name, term, sign, symbol or design, or a combination of these, intended to
identify the goods or services of one seller, or group of sellers, and to
differentiate them from those of competitors” (American Marketing Association 2007).
ThinkInc.
The Personal Branding Cycle
What solutions areyou selling?
Who is yourexact target?
What’s your message?
LinkedIn: helps identify what we are selling and differentiate from
competitors
Temporarily Shut Off Notifications
Being Found
Being “Findable” by the Right People
How Do You Make Page 1?
Complete Required Fields
100 Completeness =
• Current role• Two previous roles• Education• Picture• Summary• Specialties• Recommendations (5% for each of 3)
Use Key Words
Shared Connections & Groups
Differentiation
Differentiate in the Headline Section
Convey Credibility & Solutions
Use Target Appropriate Social Tone
Be Seen as a Subject Matter Expert
Become a Subject Matter Expert
Presentations & Expert Answers
Plug into Referral
Pipelines
Develop Networks with Potential Referral Sources
Connect Using Q & A
Personal Branding using LinkedIn
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