Personal Branding using LinkedIn

Is it the one that you want?

You already

represent

a brand

Tom

Peters

1997

Personal Brand =

“A person, name, term, sign, symbol or design, or a combination of these, intended to

identify the goods or services of one seller, or group of sellers, and to

differentiate them from those of competitors” (American Marketing Association 2007).

ThinkInc.

The Personal Branding Cycle

What solutions areyou selling?

Who is yourexact target?

What’s your message?

LinkedIn: helps identify what we are selling and differentiate from

competitors

Temporarily Shut Off Notifications

Being Found

Being “Findable” by the Right People

How Do You Make Page 1?

Complete Required Fields

100 Completeness =

• Current role• Two previous roles• Education• Picture• Summary• Specialties• Recommendations (5% for each of 3)

Use Key Words

Shared Connections & Groups

Differentiation

Differentiate in the Headline Section

Convey Credibility & Solutions

Use Target Appropriate Social Tone

Be Seen as a Subject Matter Expert

Become a Subject Matter Expert

Presentations & Expert Answers

Plug into Referral

Pipelines

Develop Networks with Potential Referral Sources

Connect Using Q & A

Personal Branding using LinkedIn