Gerstenberg Schröder A/S from Machine Manufacturer to
Global Service Player
By Pernille Gerstenberg Kirkeby
Agenda
History of Gerstenberg Schröder A/S (GS)
Mission and vision
Innovation and product development strategy
Case study
Final comments
Gerstenberg Schröder A/S
The brand GS is world leading within modern processing solutions for margarine, butter, spreads, ice cream, shortenings, filling creams, mayonnaise, dressings and sauces
Core product: Scraped Surface Heat Exchanger (SSHE)
Installed plants in over 120 countries
Has been in business since 1901 and family owned until 2010 when it was acquired by SPX
2009: 250 employees and 50 mEUR in revenue
Who was GS?1901: Mr Gerstenberg and Mr Agger establish Gerstenberg & Agger (G&A)as a consulting engineering company
1928: Mr Schröder establishes Schröder & Co (SCO) as an engineering company
1950’: SCO and G&A introduce SSHE for margarine production
2000: G&A acquires from the GEA group the Consistator® series
2004: G&A acquires SCO to form a dynamic alliance
2005: Gerstenberg Schröder A/S is now the operating company
2006: GS aquires Unitherm SSHE from Lödige
2008: GS and DS Engineering form a joint venture GS Automation
2008: GS aquires BDS Technology to gain market shares within butter processing
2010: SPX acquires GS and GS becomes part of SPX Flow Technology
Mission:
To supply customers world-wide with technically advanced processing equipment and service in order to meet their individual demands.
Vision:
To be the preferred supplier of value added processing lines based on our core businesses
Strategy of GS
To fulfil the increasing demands from our customers in regard to product development, after sales service and technological assistance
To be global and act local by increase in overseas offices, as well as improving efficiency of agents
To have strong attention on innovation management by bringing out at least one new product per year
To increase our activities in technology and promote our pilot facility
GS supply
Individual machines such as pumps, SSHEs, mixers, emulsification equipment, and traditional butter making equipment
Turn-key solutions from full-size plants to small plug-and-play process line
Spare parts
Complementary services including after sales service, seminars, consultancy, test facilities, and automation solutions
GS customer references
Unilever-Best Foods
Vandemoortele
Cargill
ADM
Danone
Nestlé
Bunge Foods
Puratos
Kerry Ingredients
Fonterra
Lam Soon
Bakemark
Emmi
Walter Rau
Fuji
Willmar Group
Arla Foods
AarhusKarlshamn
Business philosophy
Focus on the entire food processing line and not only on the single machine
Specialised engineers, technologists and software solutions help clients improve product quality and production efficiency
Competent partner from initial idea or project stage to the final commissioning phase, not to forget the important after-sales service.
Vertical integrated - own production site
Competetive edge – knowledge sharing
Customer
GS equipment
R&D services
After sales service
Automation solutions
Innovation and product development
Investment in R&D approx. 10% of EBIT
Covering:
Development of new products
Development and optimisation of processes
Basic research
Product Council: Sales, R&D, Engineering, Technology and Service departments
Product Development – Sales Marketing
Pilot plant trials with customers
Training courses
Present papers at international conferences
Short courses in cooperation with institutes
Wisconsin CDR
Product Development – Sales Marketing
Adds and articles in selected magazines and journals
Membership of relevant organisations
Strategic partners
Specific research projects
SCO in cooperation with ETH Zürich - > cold extrusion process of ice cream
Genius – GS with partners – improved surfaces -> better heat transfer and less friction
CO2 as cooling media
Case Story - Nexus
Ban on HFC (freon) -> CO2
Focus on environment
Focus on efficiency
Focus on foot print
Focus of easy maintenance
Use of standard parts where possible
Holistic view
Aim to be a partner not only a machine or process supplier
Aim to understand the customers’ business in greater detail
Think in food and food processing, not only in machines
Understand the differences from one area of the world to the other as GS think globally, but act locally
Highly skilled workforce – interaction with partners in the industry and the educational institutes
Thank you for your attention
For more information
www.spxft.com or www.gs-as.com
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