Download - Performance with telecom @ aircel year 2014

51212 SMS ServicesClairvoyant Mobile Solutions Pvt. Ltd.

P2A Rock star

Contest

Global Sports Pack

Month On Month Top line Revenues - 2014

IPL 7

Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec0.00

2,000,000.00

4,000,000.00

6,000,000.00

8,000,000.00

10,000,000.00

12,000,000.00

14,000,000.00

16,000,000.00

18,000,000.00

-5%

0%

5%

10%

15%

20%

25%

9,20

8,23

3.00

9,21

8,03

2.00

10,0

83,8

18.5

0

10,3

87,6

11.0

0

12,5

69,2

03.5

0

13,5

51,7

67.0

0

13,7

07,7

04.0

0

14,3

31,1

49.0

0

15,7

77,8

21.5

0

16,5

28,9

12.0

0

16,3

47,4

89.5

0

16,5

84,4

37.0

0

8.00%

0.11%

9.39%

3.01%

21.00%

7.82%

1.15%

4.55%

10.09%

4.76%

-1.10%

1.45%

Total Revenue Percentage Change

Axis Title

MO

M %

Cha

nge

Total Revenue in Year 2014 – 158.29 Million

Month On Month Activation & Renewal Revenue - 2014


2,000,000.00

4,000,000.00

6,000,000.00

8,000,000.00

10,000,000.00

12,000,000.00

14,000,000.00

16,000,000.00

18,000,000.00

1,80

7,93

4.00

2,07

5,33

1.50

2,46

3,67

8.50

3,09

0,74

7.50

3,15

9,47

0.50

3,56

8,91

1.00

2,74

9,17

8.50

2,51

5,05

7.00

3,22

2,42

9.50

2,44

3,44

0.50

2,39

4,44

5.50

2,48

1,84

0.00

7,40

0,29

9.00

7,14

2,70

0.50

7,62

0,14

0.00

7,29

6,86

3.50

9,40

9,73

3.00

9,98

2,85

6.00

10,9

58,5

25.5

0

11,8

16,0

92.0

0

12,5

55,3

92.0

0

14,0

85,4

71.5

0

13,9

53,0

44.0

0

14,1

02,5

97.0

0

Activation Revenue Renewal Revenue

Activation Revenue – 20% & Renewal Revenue – 80%

Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec -

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

0.00

100000.00

200000.00

300000.00

400000.00

500000.00

600000.00

700000.00

800000.00

900000.00

1000000.00

8,14

6,45

1.00

7,99

5,78

3.00

8,84

3,15

1.50

8,76

6,51

0.00

11,0

81,9

39.5

0

11,8

99,4

78.0

0

12,3

01,3

08.0

0

13,5

38,9

85.0

0

15,1

63,3

38.5

0

16,1

13,7

02.0

0

15,8

86,8

87.5

0

15,8

38,0

15.0

0

Subscription Revenue UU

Month On Month – Subscription ARPU 2014

19 1817 17

2020 20

19

1718 17 19

ARPU

Subscription and Event Revenue Contribution – 2014

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0.00

2,000,000.00

4,000,000.00

6,000,000.00

8,000,000.00

10,000,000.00

12,000,000.00

14,000,000.00

16,000,000.00

18,000,000.00

8,14

6,45

1.00

7,99

5,78

3.00

8,84

3,15

1.50

8,76

6,51

0.00

11,0

81,9

39.5

0

11,8

99,4

78.0

0

12,3

01,3

08.0

0

13,5

38,9

85.0

0

15,1

63,3

38.5

0

16,1

13,7

02.0

0

15,8

86,8

87.5

0

15,8

38,0

15.0

0

1,061,782.001,222,249.00

1,240,667.001,621,101.00

1,487,264.00

1,652,289.001,406,396.00

792,164.00

614,483.00

415,210.00460,602.00746,422.00

Subscription Revenue Event Revenue

Months

Subscription Revenue

92%

Event Revenue8%

Subscription Revenue Event Revenue

Circle Performance in 2014 – Top line Revenues

UP East

ORISSA NE

ASSAM W

B

RAJAST

HAN JK AP

KOLKATA

NEW DEL

HI

BIHAR

ROTN

MUM

BAI

PUNJAB

ROM

KARNATAKA

CHENNAI

HP0.00

5,000,000.00

10,000,000.00

15,000,000.00

20,000,000.00

25,000,000.00

30,000,000.00

35,000,000.00

28,9

17,3

49.5

0

24,0

32,8

78.5

0

15,3

05,8

36.0

0

12,5

97,7

54.0

0

10,5

37,0

38.0

0

9,90

6,25

8.00

9,68

1,42

2.00

9,07

0,68

3.00

8,45

5,36

9.00

7,72

3,71

8.00

4,66

4,14

9.00

4,61

5,16

9.50

3,45

8,19

2.00

3,20

5,67

0.50

3,11

8,33

5.00

2,36

7,87

5.50

337,

610.

00

315,

740.

00

UP East; 18.3%

ORISSA; 15.2%

NE; 9.7%

ASSAM; 8.0% WB; 6.7%

RAJASTHAN; 6.3%

JK; 6.1%

AP; 5.7%

KOLKATA; 5.3%

NEW DELHI; 4.9%

BIHAR; 2.9%

ROTN; 2.9%

MUMBAI; 2.2%

PUNJAB; 2.0%

ROM; 2.0%

KAR-NATAKA;

1.5%

CHENNAI; 0.2%

HP; 0.2%

% Contribution

Circle Performance in 2014 – Revenue Split

UP East

ORISSA NE

ASSAM W

B

RAJAST

HAN JK AP

KOLKATA

NEW DEL

HI

BIHAR

ROTN

MUM

BAI

PUNJAB

ROM

KARNATAKA

CHENNAI

HP0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

42%

5% 5% 6% 6%

20%

43%

29%

4%

28% 24% 24% 23%35%

26%

8%

23%

10%

58%

95% 95% 94% 94%

80%

57%

71%

96%

72% 76% 76% 77%65%

74%

92%

77%

90%

Activation Revenue Renewal Revenue

Circles

Top

line

Reve

nues

201

4 (%

)

Price Point Wise Activations - 2014

Zero33%

Re.18%

Rs.23%

Rs.315%

Rs.58% Rs.7

6%

Rs.90%

Rs.1018%

Rs.120%

Rs.151%

Rs.180%

Rs.203%

Rs.240%

Rs.304%

Rs.350%

Rs.450%

New Activations Counts

Rs.21%

Rs.31%

Rs.58%

Rs.78%

Rs.98%

Rs.100%

Rs.1234%

Rs.150%

Rs.184%

Rs.200% Rs.24

9%

Rs.300%

Rs.3524%

Rs.450%2%

Activation Revenue

Price Point Wise Renewals - 2014

Re.17%

Rs.21%

Rs.313%

Rs.531%

Rs.724%

Rs.90%

Rs.101%

Rs.120%

Rs.153%Rs.18

0%Rs.20

6%

Rs.240%

Rs.3014%

Rs.350%

Rs.451%

Renewal Revenue

Re.130%

Rs.22%

Rs.319%

Rs.528%

Rs.716%

Rs.90%

Rs.100%

Rs.120%

Rs.151%

Rs.180%

Rs.201%

Rs.240%

Rs.302%

Rs.350%

Rs.450%

Renewal Counts

Base Movement in 2014

Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec0

100000

200000

300000

400000

500000

600000

700000

800000

900000

1000000

Total Base Active Base Grace Base Suspended Base UU

Months

Tota

l Bas

e

Key Category Offerings & Topline Revenue

Sports

Cricket•Live Cricket Score Feeds

•Weather Report•Match Fixtures•News•Trivia

Soccer•soccer News•Fixtures•Match Results

Utility Offerings

Region Wise Govt. Jobs Alerts

Interview Tips

Success Mantra

Private Jobs Alerts

Health tips

weight loss Pack

Quit Smoking Pack

Quit Alcohol

Beauty Tips

Masti/Dosti/Love Portal

Jokes

Shayari

Good Morning/Good Night Greetings

Friendship Messages

Festivals & Event

Offerings / Other

Services

Region Wise festival greetings

Trivia

Recipes

National & Local News

Daily News

Breaking News

Regional News

Political News

Business News

Stock News

Cosmo & Adult Jokes

Portal

Bedroom Tips

Adult Jokes

Relationship Tips

Devotional

Ganesh Chaturthi

Sai Baba

Jagannath

Bhakti Portal

Bible Verse

Quran Verse

Gita Verse

Regional Packs

Assamese

Benagali

Tamil

Mizo

Punjabi

Manipuri

86.80 Million 30.89 Million 18.41 Million 9.54 Million 3.74 Million 3.55 Million 3.35 Million 3.13 Million

Total Churn Details - 2014


50,000.00

100,000.00

150,000.00

200,000.00

250,000.00

23,4

98.0

0

25,2

15.0

0

32,2

98.0

0

38,2

55.0

0

53,2

21.0

0

69,8

33.0

0

68,3

60.0

0

74,7

28.0

0

71,7

85.0

0

94,2

41.0

0

90,0

01.0

0

82,2

86.0

0

33,0

89.0

0

37,7

52.0

0

55,2

92.0

0

73,5

41.0

0

94,7

92.0

0

91,5

06.0

0

94,2

54.0

0

107,

598.

00

117,

132.

00

100,

540.

00

115,

231.

00

103,

501.

00

Voluntry Churn Involuntry Churn

Months

Voluntary & Involuntary Churn Contribution - 2014

Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

42% 40% 37% 34% 36%43% 42% 41% 38%

48% 44% 44%

58% 60% 63% 66% 64%57% 58% 59% 62%

52% 56% 56%


Months

Chur

n %

Con

trib

ution

Churn Details – Circle Wise Churn Distribution 2014

UPE AP JK

ORISSA

NEW DEL

HI

ASSAM

BIHAR

RAJAST

HAN NE

PUNJAB

ROTN WB

KARNATAKA

MUM

BAI

KOLKATA

ROM HP

CHENNAI

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

40% 44

%

26% 35

%

48%

44% 50

%

32%

57%

40% 48

%

38%

57%

39%

38%

58%

53%

40%

60% 56

%

74% 65

%

52%

56% 50

%

68%

43%

60% 52

%

62%

43%

61%

62%

42%

47%

60%


Circles

% C

hurn

Con

trib

ution

UPE AP JK

ORISSA

NEW DEL

HI

ASSAM

BIHAR

RAJAST

HAN NE

PUNJAB

ROTN WB

KARNATAKA

MUM

BAI

KOLKATA

ROM HP

CHENNAI

0

50000

100000

150000

200000

250000

300000

350000

400000

450000

422,

393.

00

225,

801.

00

160,

523.

00

144,

480.

00

101,

623.

00

100,

666.

00

96,6

14.0

0

86,9

09.0

0

86,1

07.0

0

73,7

40.0

0

60,9

03.0

0

46,3

28.0

0

41,8

02.0

0

32,4

45.0

0

30,5

04.0

0

24,3

84.0

0

6,45

1.00

6,27

6.00

Total Churn

Circles

Hits & Misses

Quarter 1• Global Sports Pack• Private Jobs• Career Pack

Quarter 2• Combo Pack• Match Day Cricket

Pack

Quarter 3• P2A Rockstar Contest• “DUS KA DUM” -

Promo Campaign• Kollywood / Tamil

Jokes

Quarter 4• P2A Chak De Contest• World Sports Center

Pack• Meet & Greet

Contest - Atlético de Kolkata

Hindi Cricket Packs

Unicode Services

Super Sunday Offers

Plan for Calendar’2015 (6 months)• Naughty Stories• Travel Guru• Shopaholics• New Utility Packs ( Farming Tips & Mandi Rates)

New Products

• India Tour of Australia (Jan’2015)• Cricket World Cup (Feb’2015 to March’2015)• IPL Season 8 (April’2015 to May’2015)

Cricket Events

• Cricket World Cup Contest (Feb’2015 to March’2015) – Circle Teams• Circle Specific Contest around IPL 8 (For Customers)Promo Plans

• Dedicated Push Capacity for Content Delivery• TPS Capacity for SMS PromotionsIssues & Concerns

Thank YouClairvoyant Mobile Solution