Performance with telecom @ aircel year 2014
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Transcript of Performance with telecom @ aircel year 2014
![Page 1: Performance with telecom @ aircel year 2014](https://reader036.fdocuments.us/reader036/viewer/2022081004/55c0bcc0bb61eb6a448b474f/html5/thumbnails/1.jpg)
51212 SMS ServicesClairvoyant Mobile Solutions Pvt. Ltd.
![Page 2: Performance with telecom @ aircel year 2014](https://reader036.fdocuments.us/reader036/viewer/2022081004/55c0bcc0bb61eb6a448b474f/html5/thumbnails/2.jpg)
P2A Rock star
Contest
Global Sports Pack
Month On Month Top line Revenues - 2014
IPL 7
Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec0.00
2,000,000.00
4,000,000.00
6,000,000.00
8,000,000.00
10,000,000.00
12,000,000.00
14,000,000.00
16,000,000.00
18,000,000.00
-5%
0%
5%
10%
15%
20%
25%
9,20
8,23
3.00
9,21
8,03
2.00
10,0
83,8
18.5
0
10,3
87,6
11.0
0
12,5
69,2
03.5
0
13,5
51,7
67.0
0
13,7
07,7
04.0
0
14,3
31,1
49.0
0
15,7
77,8
21.5
0
16,5
28,9
12.0
0
16,3
47,4
89.5
0
16,5
84,4
37.0
0
8.00%
0.11%
9.39%
3.01%
21.00%
7.82%
1.15%
4.55%
10.09%
4.76%
-1.10%
1.45%
Total Revenue Percentage Change
Axis Title
MO
M %
Cha
nge
Total Revenue in Year 2014 – 158.29 Million
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Month On Month Activation & Renewal Revenue - 2014
Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec0.00
2,000,000.00
4,000,000.00
6,000,000.00
8,000,000.00
10,000,000.00
12,000,000.00
14,000,000.00
16,000,000.00
18,000,000.00
1,80
7,93
4.00
2,07
5,33
1.50
2,46
3,67
8.50
3,09
0,74
7.50
3,15
9,47
0.50
3,56
8,91
1.00
2,74
9,17
8.50
2,51
5,05
7.00
3,22
2,42
9.50
2,44
3,44
0.50
2,39
4,44
5.50
2,48
1,84
0.00
7,40
0,29
9.00
7,14
2,70
0.50
7,62
0,14
0.00
7,29
6,86
3.50
9,40
9,73
3.00
9,98
2,85
6.00
10,9
58,5
25.5
0
11,8
16,0
92.0
0
12,5
55,3
92.0
0
14,0
85,4
71.5
0
13,9
53,0
44.0
0
14,1
02,5
97.0
0
Activation Revenue Renewal Revenue
Activation Revenue – 20% & Renewal Revenue – 80%
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Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec -
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
0.00
100000.00
200000.00
300000.00
400000.00
500000.00
600000.00
700000.00
800000.00
900000.00
1000000.00
8,14
6,45
1.00
7,99
5,78
3.00
8,84
3,15
1.50
8,76
6,51
0.00
11,0
81,9
39.5
0
11,8
99,4
78.0
0
12,3
01,3
08.0
0
13,5
38,9
85.0
0
15,1
63,3
38.5
0
16,1
13,7
02.0
0
15,8
86,8
87.5
0
15,8
38,0
15.0
0
Subscription Revenue UU
Month On Month – Subscription ARPU 2014
19 1817 17
2020 20
19
1718 17 19
ARPU
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Subscription and Event Revenue Contribution – 2014
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0.00
2,000,000.00
4,000,000.00
6,000,000.00
8,000,000.00
10,000,000.00
12,000,000.00
14,000,000.00
16,000,000.00
18,000,000.00
8,14
6,45
1.00
7,99
5,78
3.00
8,84
3,15
1.50
8,76
6,51
0.00
11,0
81,9
39.5
0
11,8
99,4
78.0
0
12,3
01,3
08.0
0
13,5
38,9
85.0
0
15,1
63,3
38.5
0
16,1
13,7
02.0
0
15,8
86,8
87.5
0
15,8
38,0
15.0
0
1,061,782.001,222,249.00
1,240,667.001,621,101.00
1,487,264.00
1,652,289.001,406,396.00
792,164.00
614,483.00
415,210.00460,602.00746,422.00
Subscription Revenue Event Revenue
Months
Subscription Revenue
92%
Event Revenue8%
Subscription Revenue Event Revenue
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Circle Performance in 2014 – Top line Revenues
UP East
ORISSA NE
ASSAM W
B
RAJAST
HAN JK AP
KOLKATA
NEW DEL
HI
BIHAR
ROTN
MUM
BAI
PUNJAB
ROM
KARNATAKA
CHENNAI
HP0.00
5,000,000.00
10,000,000.00
15,000,000.00
20,000,000.00
25,000,000.00
30,000,000.00
35,000,000.00
28,9
17,3
49.5
0
24,0
32,8
78.5
0
15,3
05,8
36.0
0
12,5
97,7
54.0
0
10,5
37,0
38.0
0
9,90
6,25
8.00
9,68
1,42
2.00
9,07
0,68
3.00
8,45
5,36
9.00
7,72
3,71
8.00
4,66
4,14
9.00
4,61
5,16
9.50
3,45
8,19
2.00
3,20
5,67
0.50
3,11
8,33
5.00
2,36
7,87
5.50
337,
610.
00
315,
740.
00
UP East; 18.3%
ORISSA; 15.2%
NE; 9.7%
ASSAM; 8.0% WB; 6.7%
RAJASTHAN; 6.3%
JK; 6.1%
AP; 5.7%
KOLKATA; 5.3%
NEW DELHI; 4.9%
BIHAR; 2.9%
ROTN; 2.9%
MUMBAI; 2.2%
PUNJAB; 2.0%
ROM; 2.0%
KAR-NATAKA;
1.5%
CHENNAI; 0.2%
HP; 0.2%
% Contribution
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Circle Performance in 2014 – Revenue Split
UP East
ORISSA NE
ASSAM W
B
RAJAST
HAN JK AP
KOLKATA
NEW DEL
HI
BIHAR
ROTN
MUM
BAI
PUNJAB
ROM
KARNATAKA
CHENNAI
HP0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
42%
5% 5% 6% 6%
20%
43%
29%
4%
28% 24% 24% 23%35%
26%
8%
23%
10%
58%
95% 95% 94% 94%
80%
57%
71%
96%
72% 76% 76% 77%65%
74%
92%
77%
90%
Activation Revenue Renewal Revenue
Circles
Top
line
Reve
nues
201
4 (%
)
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Price Point Wise Activations - 2014
Zero33%
Re.18%
Rs.23%
Rs.315%
Rs.58% Rs.7
6%
Rs.90%
Rs.1018%
Rs.120%
Rs.151%
Rs.180%
Rs.203%
Rs.240%
Rs.304%
Rs.350%
Rs.450%
New Activations Counts
Rs.21%
Rs.31%
Rs.58%
Rs.78%
Rs.98%
Rs.100%
Rs.1234%
Rs.150%
Rs.184%
Rs.200% Rs.24
9%
Rs.300%
Rs.3524%
Rs.450%2%
Activation Revenue
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Price Point Wise Renewals - 2014
Re.17%
Rs.21%
Rs.313%
Rs.531%
Rs.724%
Rs.90%
Rs.101%
Rs.120%
Rs.153%Rs.18
0%Rs.20
6%
Rs.240%
Rs.3014%
Rs.350%
Rs.451%
Renewal Revenue
Re.130%
Rs.22%
Rs.319%
Rs.528%
Rs.716%
Rs.90%
Rs.100%
Rs.120%
Rs.151%
Rs.180%
Rs.201%
Rs.240%
Rs.302%
Rs.350%
Rs.450%
Renewal Counts
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Base Movement in 2014
Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
Total Base Active Base Grace Base Suspended Base UU
Months
Tota
l Bas
e
![Page 11: Performance with telecom @ aircel year 2014](https://reader036.fdocuments.us/reader036/viewer/2022081004/55c0bcc0bb61eb6a448b474f/html5/thumbnails/11.jpg)
Key Category Offerings & Topline Revenue
Sports
Cricket•Live Cricket Score Feeds
•Weather Report•Match Fixtures•News•Trivia
Soccer•soccer News•Fixtures•Match Results
Utility Offerings
Region Wise Govt. Jobs Alerts
Interview Tips
Success Mantra
Private Jobs Alerts
Health tips
weight loss Pack
Quit Smoking Pack
Quit Alcohol
Beauty Tips
Masti/Dosti/Love Portal
Jokes
Shayari
Good Morning/Good Night Greetings
Friendship Messages
Festivals & Event
Offerings / Other
Services
Region Wise festival greetings
Trivia
Recipes
National & Local News
Daily News
Breaking News
Regional News
Political News
Business News
Stock News
Cosmo & Adult Jokes
Portal
Bedroom Tips
Adult Jokes
Relationship Tips
Devotional
Ganesh Chaturthi
Sai Baba
Jagannath
Bhakti Portal
Bible Verse
Quran Verse
Gita Verse
Regional Packs
Assamese
Benagali
Tamil
Mizo
Punjabi
Manipuri
86.80 Million 30.89 Million 18.41 Million 9.54 Million 3.74 Million 3.55 Million 3.35 Million 3.13 Million
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Total Churn Details - 2014
Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec0.00
50,000.00
100,000.00
150,000.00
200,000.00
250,000.00
23,4
98.0
0
25,2
15.0
0
32,2
98.0
0
38,2
55.0
0
53,2
21.0
0
69,8
33.0
0
68,3
60.0
0
74,7
28.0
0
71,7
85.0
0
94,2
41.0
0
90,0
01.0
0
82,2
86.0
0
33,0
89.0
0
37,7
52.0
0
55,2
92.0
0
73,5
41.0
0
94,7
92.0
0
91,5
06.0
0
94,2
54.0
0
107,
598.
00
117,
132.
00
100,
540.
00
115,
231.
00
103,
501.
00
Voluntry Churn Involuntry Churn
Months
![Page 13: Performance with telecom @ aircel year 2014](https://reader036.fdocuments.us/reader036/viewer/2022081004/55c0bcc0bb61eb6a448b474f/html5/thumbnails/13.jpg)
Voluntary & Involuntary Churn Contribution - 2014
Jan Feb March April May Jun Jul Aug Sep Oct Nov Dec0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
42% 40% 37% 34% 36%43% 42% 41% 38%
48% 44% 44%
58% 60% 63% 66% 64%57% 58% 59% 62%
52% 56% 56%
Voluntry Churn Involuntry Churn
Months
Chur
n %
Con
trib
ution
![Page 14: Performance with telecom @ aircel year 2014](https://reader036.fdocuments.us/reader036/viewer/2022081004/55c0bcc0bb61eb6a448b474f/html5/thumbnails/14.jpg)
Churn Details – Circle Wise Churn Distribution 2014
UPE AP JK
ORISSA
NEW DEL
HI
ASSAM
BIHAR
RAJAST
HAN NE
PUNJAB
ROTN WB
KARNATAKA
MUM
BAI
KOLKATA
ROM HP
CHENNAI
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
40% 44
%
26% 35
%
48%
44% 50
%
32%
57%
40% 48
%
38%
57%
39%
38%
58%
53%
40%
60% 56
%
74% 65
%
52%
56% 50
%
68%
43%
60% 52
%
62%
43%
61%
62%
42%
47%
60%
Voluntry Churn Involuntry Churn
Circles
% C
hurn
Con
trib
ution
UPE AP JK
ORISSA
NEW DEL
HI
ASSAM
BIHAR
RAJAST
HAN NE
PUNJAB
ROTN WB
KARNATAKA
MUM
BAI
KOLKATA
ROM HP
CHENNAI
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
422,
393.
00
225,
801.
00
160,
523.
00
144,
480.
00
101,
623.
00
100,
666.
00
96,6
14.0
0
86,9
09.0
0
86,1
07.0
0
73,7
40.0
0
60,9
03.0
0
46,3
28.0
0
41,8
02.0
0
32,4
45.0
0
30,5
04.0
0
24,3
84.0
0
6,45
1.00
6,27
6.00
Total Churn
Circles
![Page 15: Performance with telecom @ aircel year 2014](https://reader036.fdocuments.us/reader036/viewer/2022081004/55c0bcc0bb61eb6a448b474f/html5/thumbnails/15.jpg)
Hits & Misses
Quarter 1• Global Sports Pack• Private Jobs• Career Pack
Quarter 2• Combo Pack• Match Day Cricket
Pack
Quarter 3• P2A Rockstar Contest• “DUS KA DUM” -
Promo Campaign• Kollywood / Tamil
Jokes
Quarter 4• P2A Chak De Contest• World Sports Center
Pack• Meet & Greet
Contest - Atlético de Kolkata
Hindi Cricket Packs
Unicode Services
Super Sunday Offers
![Page 16: Performance with telecom @ aircel year 2014](https://reader036.fdocuments.us/reader036/viewer/2022081004/55c0bcc0bb61eb6a448b474f/html5/thumbnails/16.jpg)
Plan for Calendar’2015 (6 months)• Naughty Stories• Travel Guru• Shopaholics• New Utility Packs ( Farming Tips & Mandi Rates)
New Products
• India Tour of Australia (Jan’2015)• Cricket World Cup (Feb’2015 to March’2015)• IPL Season 8 (April’2015 to May’2015)
Cricket Events
• Cricket World Cup Contest (Feb’2015 to March’2015) – Circle Teams• Circle Specific Contest around IPL 8 (For Customers)Promo Plans
• Dedicated Push Capacity for Content Delivery• TPS Capacity for SMS PromotionsIssues & Concerns
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Thank YouClairvoyant Mobile Solution