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C O N C E P T B O O K
Kevin Passmore
Concept book | Concept Development RCAD Spring 2012
Instructor Jill Taffet
WEDU Network ID Refresh
http://kevi npassmorem d220.blogspot.com/
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Open minded and connected to the idea that we all
celebrate daily in the joy of di scovery.
The inherent theme ofConnected inherently showcases the
range of the individual while celebrating our collective
experiences using insightful imagery and an emotionally
evocative color palette.
CONNECTEDConcept #1
Kevin Passmore http://kevinpassmoremd220.
+ +
COLORAND IMAGE
MACROAND MICRO
DAYAND NIGHT
http://kevinpassmoremd220.blogspot.co
WEDU Connected network id Is a practical
method to easily connect to our audience w
honesty and integrity.
Easily achieved through real-time social me
integration and visceral visual content providby engaging within our community.
WEDU Network
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Colorful interplay between graphic and image evokes sense of
optimism. Soft shadows separate identity graphics from photographic
image and reinforce the relationship between community, WEDU and PBS.
CONNECTED COLOR AND IMAGE
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Just on my way over the skyway bridge,Beautiful view.. but Im afraid of heights!- Pam
CONNECTED COLOR AND IMAGE
Animation StyleAnimations will be natural and comfortable paced
in large scale settling into small lockup of logo.
Echoing the circles and particles on PBS brand WEDU
graphics will cross fade. Tweets from fans of WEDU and
Photos from community upload will display and graphic will
scale inside the PBS and WEDU logos.
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Join us tonight at 9:30pm for Diamonds Along the Highway:
A Chance to Live As a small boy, Pieter Kohnstam lived... http://fb.me/1EsIkmUgo
CONNECTED DAYAND NIGHT
Blackened corner holders provide opportunity for broadcast information and scheduled programming.
Twitter Feed from WEDU can also be displayed as information, encouraging the audience to interact.
Morning.
Up NextARTHUR
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CONNECTED DAYAND NIGHT
As time passes throughout the day imagery can reect changes in
light and mood to reinforce our connection to the living world.
Daytime.
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Cypress Park tonight at sunset.It is simpily an amazing view.-H.Thompson
CONNECTED DAYAND NIGHT
Color and mood of imagery reects the timing of everyday, con-
necting WEDU to the audience evocative color palette.
Night
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Concept #2People Places and Things
Dynamic Community Visual Wall
The playful nature and juxtaposition of content will inherently provide a memorable experience and connection to the WEDU audience. Reinforcing our
connection to eachother and the community the Imagery displayed in a constant stream provides a fresh and current connection to the WEDU viewing audien
WEDU Network ID
http://kevi npassmoremd 220.blogspot
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Concept #2 Dynamic Community Visual Wall
What denes the culture of the Tampa bay and the audience of WEDU? Visually, is a collection of unique attributes that connect the community and many
different People, Places and Things in the Bay Area. Community Visual Wall explores the fun and playful nature of randomly showcasing People, Places and
that dene the Greater bay area experience. By blending together user audience generated assets and assets acqurired by WEDU, we can seamlessly conne
audience, Tampa bay area and integrate the WEDU brand.
People Places and Things
WEDU Network ID
http://kevi npassmoremd 220.blogspot
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Concept #3 Good Morning, Good Afternoon & Goodnight
Highlighting everyday tasks such as making coffee,grocery shopping, cooking
breakfast getting a haircut WEDU would tie into these activities with a simple
integrated or matte graphic treatmentc. All images will have a fun and playful
nature,encouraging the audience to see the world around them in a new light.
Virtual 1st person perspectives of various segments of the Tam
community.Assets will be looping animations or video. Consistin
activities taking place from multiple viewpoints within the comm
specic times throughout the day. Focused on a 1st person per
the audience is transpoted into the experience of the activity.
WEDU Networ
http://kevi npassmoremd 220.blogspot
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