www.hebsdigital.com
Parallax Mini-Sites
Create a unique identity for the property restaurant, bar, spa, or as a standalone pre-opening site to drive hotel revenues before the doors even open
www.hebsdigital.com
Hmmm…I need a way to make my
(restaurant, bar, lounge) stand out on my hotel website.
How can I move quickly, and can I
afford it?
I’m about to open a hotel in the next few
months.
How can I start marketing quickly to
grow my online presence and fill rooms
before opening?
www.hebsdigital.com
1 Product = 2 Executions
Parallax Mini-Site within the Hotel Website
1
2
Stand-Alone Parallax Mini-Site (Ideal for pre-opening or stand-along restaurant or spa sites).
www.hebsdigital.com
Show me the product!
www.hebsdigital.com
www.hebsdigital.com
www.hebsdigital.com
Features & Benefits
Inexpensive
Customizable Look & Feel
CMS
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2
3
4
Five content sections/pages
Offers & Promotions
Ability to add PDFs
Photo Gallery
Reservation Widget Programming (Open Table or Booking Engine)
5
6
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8
www.hebsdigital.com
So does this strategy work?
www.hebsdigital.com
HeBS Digital retained one year before resort opening.
Strategy:
• Pre-opening website• Pre-opening promotions• SEO, SEM, Online Media• Build email list• Promote property to
o group marketo family reunions o family vacation packages
• Pre-opening sweepstakes• Launch full property website
6 months prior to opening
Pre-Opening Case Study
www.hebsdigital.com
RESULTS ON DAY OF OPENING=
• Resort opened with 90% occupancy
• Email list of 5,000 opt-ins• Over 500 inbound links• 10,000 participants in the
sweepstakes• 25 destination weddings booked • 50 family reunion groups booked• Website traffic of 10,000 unique
visitors 6-months post-opening:• First six months occupancy 75%• Email list increased to 10,000• Website traffic increased 280%• Over 1,000 inbound links• Dominant SEO positions
www.hebsdigital.com
Questions? Contact HeBS Digital at [email protected]
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