Parallax Mini-Sites for the Property Restaurant or Standalone Pre-Opening Site

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www.hebsdigital. com Parallax Mini-Sites Create a unique identity for the property restaurant, bar, spa, or as a standalone pre- opening site to drive hotel revenues before the doors even open

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HeBS Digital's award-winning parallax mini-sites create a unique identity for the property restaurant, bar, spa, or as a standalone pre-opening site to drive hotel revenues before the doors even open

Transcript of Parallax Mini-Sites for the Property Restaurant or Standalone Pre-Opening Site

Page 1: Parallax Mini-Sites for the Property Restaurant or Standalone Pre-Opening Site

www.hebsdigital.com

Parallax Mini-Sites

Create a unique identity for the property restaurant, bar, spa, or as a standalone pre-opening site to drive hotel revenues before the doors even open

Page 2: Parallax Mini-Sites for the Property Restaurant or Standalone Pre-Opening Site

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Hmmm…I need a way to make my

(restaurant, bar, lounge) stand out on my hotel website.

How can I move quickly, and can I

afford it?

I’m about to open a hotel in the next few

months.

How can I start marketing quickly to

grow my online presence and fill rooms

before opening?

Page 3: Parallax Mini-Sites for the Property Restaurant or Standalone Pre-Opening Site

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1 Product = 2 Executions

Parallax Mini-Site within the Hotel Website

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Stand-Alone Parallax Mini-Site (Ideal for pre-opening or stand-along restaurant or spa sites).

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Show me the product!

Page 5: Parallax Mini-Sites for the Property Restaurant or Standalone Pre-Opening Site

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Features & Benefits

Inexpensive

Customizable Look & Feel

CMS

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Five content sections/pages

Offers & Promotions

Ability to add PDFs

Photo Gallery

Reservation Widget Programming (Open Table or Booking Engine)

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So does this strategy work?

Page 9: Parallax Mini-Sites for the Property Restaurant or Standalone Pre-Opening Site

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HeBS Digital retained one year before resort opening.

Strategy:

• Pre-opening website• Pre-opening promotions• SEO, SEM, Online Media• Build email list• Promote property to

o group marketo family reunions o family vacation packages

• Pre-opening sweepstakes• Launch full property website

6 months prior to opening

Pre-Opening Case Study

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RESULTS ON DAY OF OPENING=

• Resort opened with 90% occupancy

• Email list of 5,000 opt-ins• Over 500 inbound links• 10,000 participants in the

sweepstakes• 25 destination weddings booked • 50 family reunion groups booked• Website traffic of 10,000 unique

visitors 6-months post-opening:• First six months occupancy 75%• Email list increased to 10,000• Website traffic increased 280%• Over 1,000 inbound links• Dominant SEO positions

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Questions? Contact HeBS Digital at [email protected]