2. EXAMPLE Furniture store with 22 locations in Chicago area
and Indiana Use paid social to introduce new financing option
742,000 Emails Uploaded to Facebook 334,800 Emails Matched to
Facebook Users Broadcast TV Paid Search (PPC & Display)
Pre-Roll Video Retargeting Landing Page Create awareness Generate
leads Drive store traffic Measure sales
3. SIT DOWN WITH KEY PEOPLE TRADITIONAL BROADCAST RADIO DISPLAY
GOOGLE ADWORDS
4. Conversion Ad served Visits landing page Gives up email
address Welcome email sent with coupon Not retargeted No Conversion
Ad served Visits landing page No email given = no coupon Retargeted
PLAN THE CUSTOMERS PATH Photo by Y. Duarte - Creative Commons
Attribution License https://www.flickr.com/photos/25220129@N04
Created with Haiku Deck
5. FIND A PLATFORM Photo by greyweed - Creative Commons
Attribution License https://www.flickr.com/photos/21986855@N07
Created with Haiku Deck
6. WHERE Photo by EricMagnuson - Creative Commons
Attribution-NonCommercial-ShareAlike License
https://www.flickr.com/photos/60262015@N00 Created with Haiku
Deck
7. LEADPAGES.NET Photo by EricMagnuson - Creative Commons
Attribution-NonCommercial-ShareAlike License
https://www.flickr.com/photos/60262015@N00 Created with Haiku
Deck
8. Created with Haiku Deck WOOBOX.COM
9. SEGMENT AUDIENCE INTO GROUPS Photo by Y. Duarte - Creative
Commons Attribution License
https://www.flickr.com/photos/25220129@N04 Created with Haiku
Deck
10. MAKE USE OF IMAGES Photo by Y. Duarte - Creative Commons
Attribution License https://www.flickr.com/photos/25220129@N04
Created with Haiku Deck
11. CALL TO ACTION Photo by Y. Duarte - Creative Commons
Attribution License https://www.flickr.com/photos/25220129@N04
Created with Haiku Deck
12. EMAIL Photo by Stfan - Creative Commons
Attribution-NonCommercial-ShareAlike License
https://www.flickr.com/photos/49462908@N00 Created with Haiku
Deck
13. TAG URLS GOOGLE THIS: Google URL Builder
me.com/?utm_source=facebook&utm_medium=newsfeed&utm_content=video
MEASURE SUCCESS Photo by J.Byerly - Creative Commons
Attribution-NonCommercial License
https://www.flickr.com/photos/50302483@N00 Created with Haiku
Deck
14. GOOGLE.COM/ANALYTICS
15. ADS.FACEBOOK.COM AVOID CLIPART POWER EDITOR DARK POSTS
(UNPUBLISHED) 20% TEXT RULE CUSTOM AUDIENCES LIMIT POST
BOOSTING
16. ADS.TWITTER.COM TWITTER HANDLE TARGET BY TELEVISION SHOW
TARGET FOLLOWERS OF COMPETITORS DRIVE TRAFFIC OFF TWITTER HAVE A
WAY TO RETARGET
17. ADS.YOUTUBE.COM PRE-ROLL VIDEO KEEP IT SHORT MAKE IT
INTERESTING ONLY PAY WHEN SOMEONE WATCHES GET $75 CREDIT WITH
$25
18. ADS.LINKEDIN.COM SPONSORED UPDATES PROFESSIONAL AUDIENCE
B2B TARGETING JOB TITLE AND FUNCTION INDUSTRY AND COMPANY SIZE
GROUPS IDENTIFY PEOPLE TO TARGET ON FB
19. BUSINESS.FOURSQUARE.COM/ADS HYPERLOCAL SHOW UP FIRST CLAIM
YOUR LISTING UNLOCK ANALYTICS REWARD CUSTOMERS UNIQUE AUDIENCE LESS
EXPENSIVE THAN YELP
20. ADS.PINTEREST.COM PROMOTED PINS USE HIGH QUALITY IMAGES
SHORT DESCRIPTIONS PAY WHEN SOMEONE CLICKS REQUEST FOR ACCESS
(BETA)
21. INSTAGRAM.COM - NOT YET
22. FACEBOOK.COM/ADS/MANAGE
23. FACEBOOK.COM/ADS/MANAGE
24. CUSTOM AUDIENCES
25. RETARGETING
26. WHAT SEGMENTING LOOKS LIKE Photo by Y. Duarte - Creative
Commons Attribution License
https://www.flickr.com/photos/25220129@N04 Created with Haiku
Deck
27. JUST A TAD MORE SEGMENTATION
28. AD PLACEMENT
29. Photo by lintmachine - Creative Commons
Attribution-NonCommercial-ShareAlike License
https://www.flickr.com/photos/7900943@N06 Created with Haiku
Deck
30. BILLY STRAWTER JR SOCIAL COOP MEDIA @BJSTRAWTER
SocialCoopMedia.com Creative Commons Attribution Art Facebook image
by mkhmarketing https://flic.kr/p/dUnPaB Twitter sand art by
Rosaura Ochoa https://flic.kr/p/717UrA Pinterest cake by Roxanne
Ready https://flic.kr/p/bLrcLr Foursquare by foursquare HQ
https://flic.kr/p/9k1ntn Meeting by Simon Blakley
https://flic.kr/p/5xYmfu Google Analytics by Gustavo Paes
https://flic.kr/p/7wU4p9