Download - P N RAO presentation - Amit (Mkt & brand communication)

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Page 1: P N RAO presentation - Amit (Mkt & brand communication)

INDIA

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Since 1923, Bangalore’s best dressed men have been coming to P N Rao for bespoke suits. Over the years patrons have grown not only in Bangalore and the rest of Karnataka, but also from across India and even from across the world. There are patrons in the US, UK, Germany, Japan, Denmark, Sweden and a huge fan following in the Netherlands among others. Suits for business purpose, for weddings, for special occasions, for the expat community, et al are custom made by the team of expert suit makers at P N Rao. In the early twenties P N Rao largely catered to the Bristish and over time has expanded in terms of steady clientele, commitment to perfection, trust and dedication to patrons.

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We carry our expertise through passion and pride.

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One of the oldest and largest family-led corporations in the Suite Industry , P N RAO has been in the forefront of suiting's and groom wears for more than 90 years. What began as a British dressing conveyancer in the early British Empire has grown into a multi dimension company with hundreds of fashion projects around the suit industry with in store designers and craftsmen.

Since its founding in 1923, three generations of P N RAO have steered the company through many fashion trends and custom wears in many nations and continents. Along the way, we established a reputation for undertaking "bespoke tailoring"-- orders too big, complex, or remote for others. Many of them have become our signature products, including Signature Shirts, the wedding exclusive designer collection, and many more.

HISTORY

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What we say – We “DO” !

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PRODUCT LINES

Ties Coat lengths Cufflinks Cummarband Dhoty Hankies Hats Jackets Kurta sets Long suits Leather Belts Pants Safa

Sherwani Shirting's Shirts Shoes Socks Stole Suiting's(Fabric) Suits Suit Lengths Suspenders Waist Coats

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P N RAO Signature wear.

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We know “What we Do”!

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The Indian retail segment accounts for 22 per cent of the country's gross domestic product (GDP) and contributes about 8 per cent to the total employment. India continues to be among the most attractive investment propositions for global retailers.

http://indiainbusiness.nic.in/newdesign/index.php?param=industryservices_landing/383/3

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http://indianresearchjournals.com/pdf/IJMFSMR/2012/July/17.pdf

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Market Study

•The global apparel retail industry grew by 2.1% in FY10 to reach a value of $1,078.2 billion. In 2014, the global apparel retail industry is forecast to have a value of $1,222.7 billion, an increase of 13.4% since 2009.•The Indian apparel retail industry had total revenue of $28,102.6 million in FY10, representing a compound annual growth rate (CAGR) of 9.9% for the period spanning 2005-2009.•India’s Apparel industry (domestic + exports) is expected to grow from the current $ 70 billion to $ 220 billion by 2020.•The Indian domestic Apparel market size in FY10 was $ 47 billion and is expected to grow at 11% CAGR to reach $ 140 billion by 2020.•India’s exports have also recovered in FY10 following increased global demand and is currently worth $ 23.5 billion•India has been ranked as the top retail destination globally for retail investment attractiveness among30 emerging markets in the world. The Indian retail sector is the second largest untapped market after China.•Retail business contributes around 11 percent of India‘s GDP. Retailing as a sector is witnessing revolution in India. Retailing in India is gradually becoming the next boom industry. The growth of India's retail sector not only limited to urban areas but also growing in rural areas. In the next five years, it is expected that, India's retail industry will expand more than 80%.•Higher disposable income coupled with favorable demographic changes (Increase in working women population, rise in nuclear family, largest young population and higher growth in urban and suburban population), changes in consumer needs, attitudes and behavior, and increased credit friendliness are some of the key growth drivers for modern retail in India.

http://northbridgeasia.com/ResearchReports/RETAIL%20APPARELS.pdf

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Sales Growth

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Where are we

• March 2012 could see us selling 11,000 pcs for the year 11-12

• At an avg selling price of 11K we would be @ 12 crore.

• Which would put us @ 0.16% of the market.• If we look only at the premium suits market we

would be @ 1.8 % of the market.

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Vision

“To be the largest and most popular suit retail chain in India with a high brand recall”

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Customer Info Share: At P N RAO we ensure customers have wonderful time choosing from PN RAO; vast range and collections. It has a wide and most exclusive range of suits, blazers, tuxedos, ethnic wear and accessories. If you always want to choose from a hundred suits for you, the retail store has over one thousand of them. Drop to any of the four stores we will work on the exclusive wardrobe for you. So that it suits your body tone, the occasion and the timing which makes you look the best dressed man in the wedding.

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Approach PN RAO imposes a holistic approach with the consumers. We have got a unique facility called as the TOC( tailoring on call) which means we approach to the customer and take their measurements at their convenient time and place and let them select the shades from the enormous number of collection miniature in the form of swatches. Once trial is done, the final tailoring with finished product is taken to the customer’s door step on time.Loyalty At PN RAO we believe in building long and strong relationship with our customers. PN RAO has introduced the customer loyalty program to honor the elegance which has been build over has been over the past nine decades. We bring to you an easy to use loyalty program packed with reward and benefits. So make the best use of our program and redeem your points for fabulous rewards.Feedback Once we have completed the manufacturing and delivery process of the finished product we get the feedback or the corrective statements from the consumers so that we can improvise the quality accordingly.

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Tailoring on Call(ToC) Valet Parking Online presence

Justdial Website Social networking

True Light facility In House designers Door Step Delivery International Courier Facility Gifting Club PN RAO

Many More…………………………….

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Technology and Marketing We have spread out through GOOGLE BUZZ(Wi-Fi and Bluetooth) Photo shoots done with D5 and D7 cameras Mark 3 software utilizing like Illustrators,

Photoshops, IRAY

Banking Integrated Banking Network Web Gateway

Info Media/Info Share PN RAO is participating in many of the events where we have leveled up with many of the top brands. We also are available on BUZZ(Wi-fi and Bluetooth. We make our presence felt through media, newspapers, virtual merchandiser etc.We also have spread out through GOOGLE.

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Accessing opportunities in apparel retail sectors in

Indiahttp://www.emeraldinsight.com/journals.htm?articleid=1926550

Study

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M G ROAD: # 69, M.G. ROAD, BANGALORE - 560001 Email : [email protected]       [email protected] Mobile : 9945747161 Telephone : 080 - 25581778 /41122492 JAYANAGAR: # 116/A, Elephant Rock Road, Jayanagar 3rd Block, Opp Patallamma Temple, BANGALORE - 560011Email : [email protected]        [email protected] Mobile : 9886782492 /9731301046Telephone : 080 - 40811811 / 41627080 INDRANAGAR : # 494, Cmh Road, Indiranagar 1st Stage, BANGALORE - 560038Email : [email protected]       [email protected] Mobile : 9739265341 Telephone : 080 - 42042606 / 42042596 CHENNAI: # 123/A, Ttk Road, Opp. Boston School, Near Univer cell, Alwarpet, CHENNAI - 600018Email : [email protected]       [email protected] Mobile : 9790999683 Telephone : 044 - 42118118 / 24660560

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