P N RAO presentation - Amit (Mkt & brand communication)
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P N RAO PROFILE WHO WE ARE The P N RAO Group is a leading dealer in textiles, readymade garments and tailors in suits and other accessories. Backed by years of expertise, the group has one of the largest and most sought after stores in Bangalore, for the purchase or tailoring of a suit. Today, P N RAO has transformed into a SUIT DESTINATION. We stock ready to wear suits from the best brands all under one roof. So you can see the entire range of suits available in the market at one go. All types of fits are also available. We are also able to customize the ready to wear suits to fit you. We hold the distinction of being the only suit concept store in the country. A LITTLE BIT OF HISTORY The P N RAO Group has been at the forefront of the clothing industry since 1923. It was founded by Late Shri P.N.Rao, a visionary and a peerless tailor. He was joined by his eldest son, Late P.N.Panduranga Rao, who was a master cutter specializing in suits. The firm initially catered to the British customers in the Raj era. We were the sole authorized vendors for the British garrison at Bangalore cantt. Post independence, the business made its presence felt in the retail and personalized clothing sectors. Today, at P N RAO, exquisite perfection has been mastered over years of dedication and expertise. THE P N RAO GROUP The P N RAO Group of Companies comprises of P N RAO, Rupasi and P N RAO Creations. The group has immense experience in running a lasting retail business and understands the pulse of the market. It has been able to leverage that knowledge to expand its business. The number of self-owned stores and those managed for others has grown by leaps and bounds. P N RAO retails in branded suits, shirts and accessories. The efficient and caring customer service provided is legendary and an asset that has brought the firm this far. It is one of the largest selling suit stores in South India. Rupasi is the flagship franchisee for Van Heusen in India with a consistent sales record of topping the country in specialized store sales for over 14 years. It has also won accolades for its customer service. P N RAO Creations specialists in the tailoring of men's suits and garments. The clothes provide a perfect fit to the requirements of the corporate clients and this is matched by the high quality of service which can well be termed impeccable - quite like the products sold! Infosys, Wipro, Titan and LogicaCMG are among the corporate clientele catered to by the firm. THE ROAD AHEAD Under the inspiring leadership of Mr. Naveen Pishe and Mr. Ketan Pishe, P N RAO Fine Suits has established itself as the unparalled destination for ready-made and tailor-made suits and accessories in Bangalore. However, this is only a milestone in a much longer journey envisioned by its founders and endorsed by its current leadership. P N RAO aims to achieve the best quality of mass customized suits in the country and own the biggest facility for the same.
Transcript of P N RAO presentation - Amit (Mkt & brand communication)
INDIA
Since 1923, Bangalore’s best dressed men have been coming to P N Rao for bespoke suits. Over the years patrons have grown not only in Bangalore and the rest of Karnataka, but also from across India and even from across the world. There are patrons in the US, UK, Germany, Japan, Denmark, Sweden and a huge fan following in the Netherlands among others. Suits for business purpose, for weddings, for special occasions, for the expat community, et al are custom made by the team of expert suit makers at P N Rao. In the early twenties P N Rao largely catered to the Bristish and over time has expanded in terms of steady clientele, commitment to perfection, trust and dedication to patrons.
We carry our expertise through passion and pride.
One of the oldest and largest family-led corporations in the Suite Industry , P N RAO has been in the forefront of suiting's and groom wears for more than 90 years. What began as a British dressing conveyancer in the early British Empire has grown into a multi dimension company with hundreds of fashion projects around the suit industry with in store designers and craftsmen.
Since its founding in 1923, three generations of P N RAO have steered the company through many fashion trends and custom wears in many nations and continents. Along the way, we established a reputation for undertaking "bespoke tailoring"-- orders too big, complex, or remote for others. Many of them have become our signature products, including Signature Shirts, the wedding exclusive designer collection, and many more.
HISTORY
What we say – We “DO” !
PRODUCT LINES
Ties Coat lengths Cufflinks Cummarband Dhoty Hankies Hats Jackets Kurta sets Long suits Leather Belts Pants Safa
Sherwani Shirting's Shirts Shoes Socks Stole Suiting's(Fabric) Suits Suit Lengths Suspenders Waist Coats
P N RAO Signature wear.
We know “What we Do”!
The Indian retail segment accounts for 22 per cent of the country's gross domestic product (GDP) and contributes about 8 per cent to the total employment. India continues to be among the most attractive investment propositions for global retailers.
http://indiainbusiness.nic.in/newdesign/index.php?param=industryservices_landing/383/3
http://indianresearchjournals.com/pdf/IJMFSMR/2012/July/17.pdf
Market Study
•The global apparel retail industry grew by 2.1% in FY10 to reach a value of $1,078.2 billion. In 2014, the global apparel retail industry is forecast to have a value of $1,222.7 billion, an increase of 13.4% since 2009.•The Indian apparel retail industry had total revenue of $28,102.6 million in FY10, representing a compound annual growth rate (CAGR) of 9.9% for the period spanning 2005-2009.•India’s Apparel industry (domestic + exports) is expected to grow from the current $ 70 billion to $ 220 billion by 2020.•The Indian domestic Apparel market size in FY10 was $ 47 billion and is expected to grow at 11% CAGR to reach $ 140 billion by 2020.•India’s exports have also recovered in FY10 following increased global demand and is currently worth $ 23.5 billion•India has been ranked as the top retail destination globally for retail investment attractiveness among30 emerging markets in the world. The Indian retail sector is the second largest untapped market after China.•Retail business contributes around 11 percent of India‘s GDP. Retailing as a sector is witnessing revolution in India. Retailing in India is gradually becoming the next boom industry. The growth of India's retail sector not only limited to urban areas but also growing in rural areas. In the next five years, it is expected that, India's retail industry will expand more than 80%.•Higher disposable income coupled with favorable demographic changes (Increase in working women population, rise in nuclear family, largest young population and higher growth in urban and suburban population), changes in consumer needs, attitudes and behavior, and increased credit friendliness are some of the key growth drivers for modern retail in India.
http://northbridgeasia.com/ResearchReports/RETAIL%20APPARELS.pdf
Sales Growth
Where are we
• March 2012 could see us selling 11,000 pcs for the year 11-12
• At an avg selling price of 11K we would be @ 12 crore.
• Which would put us @ 0.16% of the market.• If we look only at the premium suits market we
would be @ 1.8 % of the market.
Vision
“To be the largest and most popular suit retail chain in India with a high brand recall”
Customer Info Share: At P N RAO we ensure customers have wonderful time choosing from PN RAO; vast range and collections. It has a wide and most exclusive range of suits, blazers, tuxedos, ethnic wear and accessories. If you always want to choose from a hundred suits for you, the retail store has over one thousand of them. Drop to any of the four stores we will work on the exclusive wardrobe for you. So that it suits your body tone, the occasion and the timing which makes you look the best dressed man in the wedding.
Approach PN RAO imposes a holistic approach with the consumers. We have got a unique facility called as the TOC( tailoring on call) which means we approach to the customer and take their measurements at their convenient time and place and let them select the shades from the enormous number of collection miniature in the form of swatches. Once trial is done, the final tailoring with finished product is taken to the customer’s door step on time.Loyalty At PN RAO we believe in building long and strong relationship with our customers. PN RAO has introduced the customer loyalty program to honor the elegance which has been build over has been over the past nine decades. We bring to you an easy to use loyalty program packed with reward and benefits. So make the best use of our program and redeem your points for fabulous rewards.Feedback Once we have completed the manufacturing and delivery process of the finished product we get the feedback or the corrective statements from the consumers so that we can improvise the quality accordingly.
Tailoring on Call(ToC) Valet Parking Online presence
Justdial Website Social networking
True Light facility In House designers Door Step Delivery International Courier Facility Gifting Club PN RAO
Many More…………………………….
Technology and Marketing We have spread out through GOOGLE BUZZ(Wi-Fi and Bluetooth) Photo shoots done with D5 and D7 cameras Mark 3 software utilizing like Illustrators,
Photoshops, IRAY
Banking Integrated Banking Network Web Gateway
Info Media/Info Share PN RAO is participating in many of the events where we have leveled up with many of the top brands. We also are available on BUZZ(Wi-fi and Bluetooth. We make our presence felt through media, newspapers, virtual merchandiser etc.We also have spread out through GOOGLE.
Accessing opportunities in apparel retail sectors in
Indiahttp://www.emeraldinsight.com/journals.htm?articleid=1926550
Study
M G ROAD: # 69, M.G. ROAD, BANGALORE - 560001 Email : [email protected] [email protected] Mobile : 9945747161 Telephone : 080 - 25581778 /41122492 JAYANAGAR: # 116/A, Elephant Rock Road, Jayanagar 3rd Block, Opp Patallamma Temple, BANGALORE - 560011Email : [email protected] [email protected] Mobile : 9886782492 /9731301046Telephone : 080 - 40811811 / 41627080 INDRANAGAR : # 494, Cmh Road, Indiranagar 1st Stage, BANGALORE - 560038Email : [email protected] [email protected] Mobile : 9739265341 Telephone : 080 - 42042606 / 42042596 CHENNAI: # 123/A, Ttk Road, Opp. Boston School, Near Univer cell, Alwarpet, CHENNAI - 600018Email : [email protected] [email protected] Mobile : 9790999683 Telephone : 044 - 42118118 / 24660560
•Global views and study to Indian retail:•India’s fast-growing apparel market•http://indiainbusiness.nic.in/newdesign/index.php?param=industryservices_landing/383/3•The Textile Apparel & Clothing Industry in India•http://www.ijbmt.com/issue/597.pdf
Other articles for reference
