2 ©2015 FCB Partners. All rights reserved.
What’s the Problem?
We’re born “Nail it”
We grow “Scale it”
We manage “MBA it”
Disrup4on!
Fragile
3 ©2015 FCB Partners. All rights reserved.
Is There a Way Out?
We’re born “Nail it”
We grow “Scale it”
We manage “MBA it”
Con4nuousInnova4on!
Fragile
4 ©2015 FCB Partners. All rights reserved.
What Is Con4nuous Innova4on?
� Look for big (10x) challenges at the edge while conInuously improving the core (10%)
� Experiment everywhere (let data decide) to learn and have standard rouInes
� Tolerate risk and fail well while being accountable for ongoing performance
� Leverage others to move fast and be flexible while reducing costs
5 ©2015 FCB Partners. All rights reserved.
What Are the Hot Innova4on Topics? Bank Mfg. Telco Bank Food U4lity Telco Understand innova4on processes
H H H M H M H
How to structure experiments H M M H H H H Create an environment for innova4on
H H H M H H M
Case for innova4on H L H M M H H Plan for breakthroughs M H H M H M Strategy and funding M H H L M M L Stories H M H M M M M PlaLorms, ecosystems, and communi4es
M M M H L M M
Analyze opportuni4es and allocate resources
M M M M L H M
Pointers to sources and reading
M M M M H M L
7 ©2015 FCB Partners. All rights reserved.
How to Structure Experiments
� Many small releases
� Test layering � Feature gates � Architecture: Small services
� Small service teams own development to operaIons
� Automated test engine
� ConInuous integraIon
Early Adopters
8 ©2015 FCB Partners. All rights reserved.
Why You Should AQend this Course
� Develop and communicate a compelling case for product, service, and process innovaIon
� Understand innovaIon processes and when to use them
� Structure business experiments to accelerate innovaIon and reduce risk
� Create a business environment that enables innovaIon
� Develop a plan for launching a steady stream of breakthroughs
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