ORGANISATIONAL ORGANISATIONAL STUDY AT “ VOLTAS STUDY AT “ VOLTAS LIMITED ”LIMITED ”
PRESENTED BY:PRESENTED BY:
NANDINI RNANDINI R 08XQCM612008XQCM6120
COMPANY PROFILECOMPANY PROFILE
Voltas Limited is an engineering, air Voltas Limited is an engineering, air conditioning and refrigeration company conditioning and refrigeration company based in Mumbai, India. The company has based in Mumbai, India. The company has ISO 9001-2000 certification and has executed ISO 9001-2000 certification and has executed projects in the Middle East, Southeast Asia, projects in the Middle East, Southeast Asia, Central Asia, Africa and Europe.Central Asia, Africa and Europe.
The Company was incorporated on 6th The Company was incorporated on 6th September, 1954 at Mumbai. The Company September, 1954 at Mumbai. The Company was promoted by M/s. Volkart Brothers and was promoted by M/s. Volkart Brothers and Tata Sons Pvt. LtdTata Sons Pvt. Ltd
VISIONVISION
““Ever-changing times, never-changing Ever-changing times, never-changing spirit”spirit”
Voltas has developed a vision for itself Voltas has developed a vision for itself that will take it further on the path to that will take it further on the path to prosperity. Megavol is the plan to prosperity. Megavol is the plan to achieve Rs10,000 crore in sales at a achieve Rs10,000 crore in sales at a profitability of 10 per cent by the end profitability of 10 per cent by the end of 2010-11.of 2010-11.
MISSIONMISSION
To foster indigenous manufacture of To foster indigenous manufacture of engineering products and capital engineering products and capital equipment, based on technologies equipment, based on technologies acquired from overseas, often from acquired from overseas, often from Volkart's existing principals Volkart's existing principals
To supply the full gamut of services, To supply the full gamut of services, from marketing to commissioning, for from marketing to commissioning, for such products.such products.
VALUESVALUES
Commitment to excellence – Tata Commitment to excellence – Tata Business Excellence Module (TBEM)Business Excellence Module (TBEM)
Commitment to HRDCommitment to HRD
Commitment to good corporate Commitment to good corporate citizenshipcitizenship
Commitment to Corporate GovernanceCommitment to Corporate Governance
PRODUCT MIX PRODUCT MIX
Chairman
Managing Director
Vice President
President
Directors
Finance & commercial Human Resource
Sales & Services Business Improvement Group
Sales Manager
General Manager
Independent Advisors
Channel Sales Officer
Chief Financial officer
Chairman
Managing Director
Vice President
President
Directors
Finance Human Resource
Sales & Services Business Improvement Group
Sales Manager
Manager
Independent Advisors
Channel Sales Officer
Financial Planning Consultants
Chief Financial officer
ORGANISATION CHART
SWOT ANALYSISSWOT ANALYSIS
STRENGHTS:STRENGHTS:
Voltas is a representation of global technology Voltas is a representation of global technology leadershipleadership
Undisputed domain knowledgeUndisputed domain knowledge
Provider of solutions in cooling appliances.Provider of solutions in cooling appliances.
Committed life-long product supportCommitted life-long product support
Trusted sales and service networkTrusted sales and service network
The design and manufacture of industrial equipment The design and manufacture of industrial equipment
Serving diverse industrial sectors and applications.Serving diverse industrial sectors and applications.
WEAKNESS:WEAKNESS:
Highly dependent on its parent Highly dependent on its parent company company
After sales servicesAfter sales services
Not well equippedNot well equipped
Advertisement strategy.Advertisement strategy.
OPPORTUNITIES:OPPORTUNITIES:
Changing dynamics of consumer behaviorChanging dynamics of consumer behavior
Infrastructure facilitiesInfrastructure facilities
Energy Conservation Building CodeEnergy Conservation Building Code
Reduction in excise dutyReduction in excise duty
THREATS:THREATS:
Inflation effectInflation effect
Key international players Key international players
Currency fluctuations Currency fluctuations
Domestic companies Domestic companies
SUGGESTIONS AND SUGGESTIONS AND RECOMMENDATIONSRECOMMENDATIONS Sales & Distribution Sales & Distribution Accounts Receivable Accounts Receivable Customer Service Customer Service Improve after Sales Service Improve after Sales Service Improve the marketing strategies Improve the marketing strategies More promotional campaigns More promotional campaigns Customer service cell Customer service cell
MICROSCOPIC STUDY ON MICROSCOPIC STUDY ON SUCCESS OF SUCCESS OF
VOLTAS COMMERCIAL VOLTAS COMMERCIAL REFRIGERATIONREFRIGERATION
INTRODUCTIONINTRODUCTION
Voltas, a Tata enterprise, is India’s premier Voltas, a Tata enterprise, is India’s premier air conditioning and refrigeration company.air conditioning and refrigeration company.
Apart from being the pioneer in air Apart from being the pioneer in air conditioning in India, the company is also a conditioning in India, the company is also a leader in commercial refrigeration and leader in commercial refrigeration and preservation, offering a range of coolers preservation, offering a range of coolers and freezers. These products are and freezers. These products are manufactured and marketed by Voltas manufactured and marketed by Voltas Hyderabad unit and sold under the Coldcel Hyderabad unit and sold under the Coldcel brand name.brand name.
Market Characteristics Market Characteristics
Commercial refrigeration products have a Commercial refrigeration products have a derived demandderived demand
Usage mostly in processed foods and Usage mostly in processed foods and beverage segments beverage segments
Refrigeration components are mostly Refrigeration components are mostly standardizedstandardized
Channels: Voltas sell components through Channels: Voltas sell components through dealers dealers
STRATEGIESSTRATEGIES
Target markets.Target markets.
Multimedia advertising campaign. Multimedia advertising campaign.
Dedicated sales personnelDedicated sales personnel
Network of dealers across the country.Network of dealers across the country.
Annual Maintenance Contract Annual Maintenance Contract
contemporary soft look design contemporary soft look design
Catering to rural and semi-urban Catering to rural and semi-urban areasareas
Outsourcing of logistics operationsOutsourcing of logistics operations
lean organization structure lean organization structure
KEY SUCCESS KEY SUCCESS FACTORSFACTORS Components availability & prices Components availability & prices
Regional - distribution strengths Regional - distribution strengths
National - large institutional strengths National - large institutional strengths
Ability to customize Ability to customize
Select products - application engineering Select products - application engineering strengths strengths
DEMAND DRIVERSDEMAND DRIVERS
Growth in the retailing sectorGrowth in the retailing sector
Investments in cold store / refrigeration Investments in cold store / refrigeration chains across the country chains across the country
Increase in the demand for fresh fruits Increase in the demand for fresh fruits and vegetables.and vegetables.
Exports thrust, especially in processed Exports thrust, especially in processed fruits& vegetables, fish and meat fruits& vegetables, fish and meat productsproducts
BUSINESS CONCERNSBUSINESS CONCERNS
Lack of adequate storage infrastructureLack of adequate storage infrastructure
Low level of conversion of food products Low level of conversion of food products into processed foods into processed foods
Seasonality of demand Seasonality of demand
Changes in excise and customs duties.Changes in excise and customs duties.
Suggestions and Suggestions and recommendationsrecommendations Care and concern should be given to Care and concern should be given to
after sales service to retain the trust of after sales service to retain the trust of existing customers.existing customers.
That Voltas should bring advertisement That Voltas should bring advertisement in print media and audio to attract in print media and audio to attract more consumers towards brand and more consumers towards brand and concentrate on semi urban areas and concentrate on semi urban areas and remote areas too. remote areas too.
BIBLIOGRAPHYBIBLIOGRAPHY
WEBSITES:WEBSITES: www.voltas.comwww.voltas.com www.voltasac.comwww.voltasac.com www.britishlibrary.com www.britishlibrary.com
JOURNALS:JOURNALS: Hindu business lineHindu business line Business outlookBusiness outlook
THANK YOUTHANK YOU
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