ORGANISATIONAL ORGANISATIONAL STUDY AT “ VOLTAS STUDY AT “ VOLTAS LIMITED ”LIMITED ”

PRESENTED BY:PRESENTED BY:

NANDINI RNANDINI R 08XQCM612008XQCM6120

COMPANY PROFILECOMPANY PROFILE

Voltas Limited is an engineering, air Voltas Limited is an engineering, air conditioning and refrigeration company conditioning and refrigeration company based in Mumbai, India. The company has based in Mumbai, India. The company has ISO 9001-2000 certification and has executed ISO 9001-2000 certification and has executed projects in the Middle East, Southeast Asia, projects in the Middle East, Southeast Asia, Central Asia, Africa and Europe.Central Asia, Africa and Europe.

The Company was incorporated on 6th The Company was incorporated on 6th September, 1954 at Mumbai. The Company September, 1954 at Mumbai. The Company was promoted by M/s. Volkart Brothers and was promoted by M/s. Volkart Brothers and Tata Sons Pvt. LtdTata Sons Pvt. Ltd

VISIONVISION

““Ever-changing times, never-changing Ever-changing times, never-changing spirit”spirit”

Voltas has developed a vision for itself Voltas has developed a vision for itself that will take it further on the path to that will take it further on the path to prosperity. Megavol is the plan to prosperity. Megavol is the plan to achieve Rs10,000 crore in sales at a achieve Rs10,000 crore in sales at a profitability of 10 per cent by the end profitability of 10 per cent by the end of 2010-11.of 2010-11.

MISSIONMISSION

To foster indigenous manufacture of To foster indigenous manufacture of engineering products and capital engineering products and capital equipment, based on technologies equipment, based on technologies acquired from overseas, often from acquired from overseas, often from Volkart's existing principals Volkart's existing principals

To supply the full gamut of services, To supply the full gamut of services, from marketing to commissioning, for from marketing to commissioning, for such products.such products.

VALUESVALUES

Commitment to excellence – Tata Commitment to excellence – Tata Business Excellence Module (TBEM)Business Excellence Module (TBEM)

Commitment to HRDCommitment to HRD

Commitment to good corporate Commitment to good corporate citizenshipcitizenship

Commitment to Corporate GovernanceCommitment to Corporate Governance

PRODUCT MIX PRODUCT MIX

Chairman

Managing Director

Vice President

President

Directors

Finance & commercial Human Resource

Sales & Services Business Improvement Group

Sales Manager

General Manager

Independent Advisors

Channel Sales Officer

Chief Financial officer

Chairman

Managing Director

Vice President

President

Directors

Finance Human Resource

Sales & Services Business Improvement Group

Sales Manager

Manager

Independent Advisors

Channel Sales Officer

Financial Planning Consultants

Chief Financial officer

ORGANISATION CHART

SWOT ANALYSISSWOT ANALYSIS

STRENGHTS:STRENGHTS:

Voltas is a representation of global technology Voltas is a representation of global technology leadershipleadership

Undisputed domain knowledgeUndisputed domain knowledge

Provider of solutions in cooling appliances.Provider of solutions in cooling appliances.

Committed life-long product supportCommitted life-long product support

Trusted sales and service networkTrusted sales and service network

The design and manufacture of industrial equipment The design and manufacture of industrial equipment

Serving diverse industrial sectors and applications.Serving diverse industrial sectors and applications.

WEAKNESS:WEAKNESS:

Highly dependent on its parent Highly dependent on its parent company company

After sales servicesAfter sales services

Not well equippedNot well equipped

Advertisement strategy.Advertisement strategy.

OPPORTUNITIES:OPPORTUNITIES:

Changing dynamics of consumer behaviorChanging dynamics of consumer behavior

Infrastructure facilitiesInfrastructure facilities

Energy Conservation Building CodeEnergy Conservation Building Code

Reduction in excise dutyReduction in excise duty

THREATS:THREATS:

Inflation effectInflation effect

Key international players Key international players

Currency fluctuations Currency fluctuations

Domestic companies Domestic companies

SUGGESTIONS AND SUGGESTIONS AND RECOMMENDATIONSRECOMMENDATIONS Sales & Distribution Sales & Distribution Accounts Receivable Accounts Receivable Customer Service Customer Service Improve after Sales Service Improve after Sales Service Improve the marketing strategies Improve the marketing strategies More promotional campaigns More promotional campaigns Customer service cell Customer service cell

MICROSCOPIC STUDY ON MICROSCOPIC STUDY ON SUCCESS OF SUCCESS OF

VOLTAS COMMERCIAL VOLTAS COMMERCIAL REFRIGERATIONREFRIGERATION

INTRODUCTIONINTRODUCTION

Voltas, a Tata enterprise, is India’s premier Voltas, a Tata enterprise, is India’s premier air conditioning and refrigeration company.air conditioning and refrigeration company.

Apart from being the pioneer in air Apart from being the pioneer in air conditioning in India, the company is also a conditioning in India, the company is also a leader in commercial refrigeration and leader in commercial refrigeration and preservation, offering a range of coolers preservation, offering a range of coolers and freezers. These products are and freezers. These products are manufactured and marketed by Voltas manufactured and marketed by Voltas Hyderabad unit and sold under the Coldcel Hyderabad unit and sold under the Coldcel brand name.brand name.

Market Characteristics Market Characteristics

Commercial refrigeration products have a Commercial refrigeration products have a derived demandderived demand

Usage mostly in processed foods and Usage mostly in processed foods and beverage segments beverage segments

Refrigeration components are mostly Refrigeration components are mostly standardizedstandardized

Channels: Voltas sell components through Channels: Voltas sell components through dealers dealers

STRATEGIESSTRATEGIES

Target markets.Target markets.

Multimedia advertising campaign. Multimedia advertising campaign.

Dedicated sales personnelDedicated sales personnel

Network of dealers across the country.Network of dealers across the country.

Annual Maintenance Contract Annual Maintenance Contract

contemporary soft look design contemporary soft look design

Catering to rural and semi-urban Catering to rural and semi-urban areasareas

Outsourcing of logistics operationsOutsourcing of logistics operations

lean organization structure lean organization structure

KEY SUCCESS KEY SUCCESS FACTORSFACTORS Components availability & prices Components availability & prices

Regional - distribution strengths Regional - distribution strengths

National - large institutional strengths National - large institutional strengths

Ability to customize Ability to customize

Select products - application engineering Select products - application engineering strengths strengths

DEMAND DRIVERSDEMAND DRIVERS

Growth in the retailing sectorGrowth in the retailing sector

Investments in cold store / refrigeration Investments in cold store / refrigeration chains across the country chains across the country

Increase in the demand for fresh fruits Increase in the demand for fresh fruits and vegetables.and vegetables.

Exports thrust, especially in processed Exports thrust, especially in processed fruits& vegetables, fish and meat fruits& vegetables, fish and meat productsproducts

BUSINESS CONCERNSBUSINESS CONCERNS

Lack of adequate storage infrastructureLack of adequate storage infrastructure

Low level of conversion of food products Low level of conversion of food products into processed foods into processed foods

Seasonality of demand Seasonality of demand

Changes in excise and customs duties.Changes in excise and customs duties.

Suggestions and Suggestions and recommendationsrecommendations Care and concern should be given to Care and concern should be given to

after sales service to retain the trust of after sales service to retain the trust of existing customers.existing customers.

That Voltas should bring advertisement That Voltas should bring advertisement in print media and audio to attract in print media and audio to attract more consumers towards brand and more consumers towards brand and concentrate on semi urban areas and concentrate on semi urban areas and remote areas too. remote areas too.

BIBLIOGRAPHYBIBLIOGRAPHY

WEBSITES:WEBSITES: www.voltas.comwww.voltas.com www.voltasac.comwww.voltasac.com www.britishlibrary.com www.britishlibrary.com

JOURNALS:JOURNALS: Hindu business lineHindu business line Business outlookBusiness outlook

THANK YOUTHANK YOU