Operational Comparatives Study of

Indian Telecom Service provider

BYPraveen Sidola

CHRIST UNIVERSITY INSTITUTE OF MANAGEMENTHosur Road, Bangalore 560 029

Scope Statement

• “Operational Comparatives Study of Indian Telecom Service provider”

• Subscriber perception is highlighted & core competency of service provider is identified.

Data collection

• 109 respondents are interviewed for survey, to identify that what factor play a critical role in the selection of Service Provider, factor are divided into 7 major category

• Services

• Cost-effectiveness

• Network coverage (Post)

• Low Cost is a major factor that attracts me to a service provider

• Network Coverage (Pre)

• Advertisements

• Value added

Interpretation –Network Coverage, Service & Cost Effectiveness play a critical role, when the subscriber goes to choose the service provider.

Data interpretation

Bharti Airtel

Interpretation-Service - LinerCost effectiveness - PoorNetwork Coverage - Full fill the customer acceptance

Reliance Communication

Interpretation-Service - PoorCost effectiveness - HighNetwork Coverage - Poor as well as below then customer acceptance

TATA Teleservices

Interpretation-Service - LinerCost effectiveness - HighNetwork Coverage - Below then customer acceptance

Interpretation-Service - LinerCost effectiveness - LinerNetwork Coverage - Liner & more than customer acceptanceNote- Vodafone has a perfect combination of all 3 critical parameter which is an ideal situation

Vodafone

ANOVA

How would you rate your mobile service provider in terms of [Network coverage]

Sum of Squares df Mean Square F Sig.

Between Groups 21.299 5 4.260 4.320 .001

Within Groups 100.580 102 .986

Total 121.880 107

“Network Coverage” is a critical factor; create significant difference, when the subscriber goes to choose the service provider.