Operational comparative study of indian telecom service provider
-
Upload
praveen-sidola -
Category
Business
-
view
1.356 -
download
3
description
Transcript of Operational comparative study of indian telecom service provider
Operational Comparatives Study of
Indian Telecom Service provider
BYPraveen Sidola
CHRIST UNIVERSITY INSTITUTE OF MANAGEMENTHosur Road, Bangalore 560 029
Scope Statement
• “Operational Comparatives Study of Indian Telecom Service provider”
• Subscriber perception is highlighted & core competency of service provider is identified.
Data collection
• 109 respondents are interviewed for survey, to identify that what factor play a critical role in the selection of Service Provider, factor are divided into 7 major category
• Services
• Cost-effectiveness
• Network coverage (Post)
• Low Cost is a major factor that attracts me to a service provider
• Network Coverage (Pre)
• Advertisements
• Value added
Interpretation –Network Coverage, Service & Cost Effectiveness play a critical role, when the subscriber goes to choose the service provider.
Data interpretation
Bharti Airtel
Interpretation-Service - LinerCost effectiveness - PoorNetwork Coverage - Full fill the customer acceptance
Reliance Communication
Interpretation-Service - PoorCost effectiveness - HighNetwork Coverage - Poor as well as below then customer acceptance
TATA Teleservices
Interpretation-Service - LinerCost effectiveness - HighNetwork Coverage - Below then customer acceptance
Interpretation-Service - LinerCost effectiveness - LinerNetwork Coverage - Liner & more than customer acceptanceNote- Vodafone has a perfect combination of all 3 critical parameter which is an ideal situation
Vodafone
ANOVA
How would you rate your mobile service provider in terms of [Network coverage]
Sum of Squares df Mean Square F Sig.
Between Groups 21.299 5 4.260 4.320 .001
Within Groups 100.580 102 .986
Total 121.880 107
“Network Coverage” is a critical factor; create significant difference, when the subscriber goes to choose the service provider.