Download - OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

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Page 1: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

OHSNAP!HowTheEventsProfessionalCanUseSNAPCHAT ToBuildAPersonalor

ProfessionalBrand

Page 2: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

WHAT isSnapchat

HOW TOUSESnapchat

ADDINGittoyourpersonalbrandstrategy

ADDING it tocompany&eventmarketingstrategies

Q&A

Page 3: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

WHAT isSnapchat?

•‘there,thengone’imagesendingplatform

•LaunchedinFallof2011

•100+milliondailyACTIVEusers

•60%userspostdailycontent

Page 4: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

•73%ofusersare

People18-34yearsofage(early1980s– 2004)

Page 5: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

FOMO•EXPERIENCES•NOTRUINEDYET

Page 6: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

ANaturalFitForTheEventsIndustry:

Meetings/Conferences

TradeShows

Festivals

Fundraisers

SocialEvents&Weddings

Page 7: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

TERMINOLOGY

SNAP

FOLLOWER

FRIEND

STORY

MEMORY

Page 8: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

FILTERSOverlaysonyourphotosorvideo

SnapchatFilter SponsoredFilter Geofilter On-DemandGeofilter

Page 9: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

LENSESAnimatedoverlaysonyourphotosorvideo

Lenses SponsoredLenses

Page 10: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

BUTTON:

GHOSTFACECHILLAH

Page 11: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

BUTTON:

RECORD/MESSAGING

Page 12: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

Takeapic.Addyourfilter.

Page 13: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

Sendto…Stories,aPerson(s)oraGroup.

Page 14: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

SaveyourSnap.

Page 15: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

BUTTON:

CHAT

Page 16: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

BUTTON:

STORIES

Page 17: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

BUTTON:

MEMORIES

Page 18: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

SNAPCHATFORPERSONALBRANDING

Authentic

Intimate

Light

Addictive

and,Engage

Page 19: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

SNAPCHATFOREVENTBUSINESSBRANDINGCompanyCulture

EveryWorkDayHasAStory

DepartmentalCollaboration

PipelineContentForOtherPlatforms

TakeSomeRisks

Page 20: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

COMPANYCULTURE

Page 21: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

TELLYOURSTORY

Page 22: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

INVENTORY/WHATYOUDO

Page 23: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

SALESCAMPAIGNS

Page 24: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

ContentCalendar

FleshOutYour‘WorkDayStory’

CollaborateBetweenDepartmentsforContent&Execution

PLANYOURMONTH

Page 25: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

SNAPCHATFOREVENTMARKETING

BehindTheScenes

CollaboratePlanning

AttendeeQ&A

FOMOMoments

Page 26: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

NoHootsuiteforSnapchat

ContentCalendar

SpotlightCollaborators

Don’tGoItAlone!

PLANYOURYEAR

Page 27: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

AskFollowerstosendthingsinexchangeforcouponcodes

PutYourLinkForRegistrationonSnapchatFIRST

SwagItemGiveaways

EXCLUSIVE/VIPCONTENT

Page 28: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

WHOTOFOLLOW– BRANDS

Page 29: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

WHOTOFOLLOW– EVENTPROFSDIRECTORY

www.eventcurious.com/SNAP

Page 30: OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE Snapchat ADDING it to your personal brand strategy ADDINGitto company & event marketing

LET’SCONNECT

FurtherreadingonSnapchat:www.nickborelli.com/tse2017

@nickborelli @eventcurious

[email protected]@nickborelli.com


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