SCION.COM: THE REVOLUTION
OWEN PEACOCKNATIONAL MARKETING & COMMUNICATIONS MANAGER
SIMON NEEDHAMCO-FOUNDEREXECUTIVE CREATIVE DIRECTOR
SCION
‘8630
35
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50
‘87 ‘88 ‘89 ‘90 ‘91 ‘92 ‘93 ‘94 ‘95 ‘96 ‘97 ‘98 ‘99 ‘00
MEDIAN AGE OF CUSTOMERTOYOTA > INDUSTRY
CAPTURE A DIFFERENT BUYER
LABORATORY FOR EXPERIMENTATION
SUPPORT THE TOYOTA BRAND
SCION OBJECTIVES
ATTIK
COCA-COLA ADIDAS
BOOST MOBILE NFL
MICROSITES AUGMENTED REALITY
ONLINE REALITY SHOW TABLET GAMES
SCION
752
752750
729
721
691
Dodge
Ram
Chevorlet
Fiat
SAAB
Scion
J.D. POWER 2012 MANUFACTURER WEBSITE EVALUATION
+
BROADCAST TABLET
MICROSITE ONLINE BEHIND THE SCENES VIDEO
+
THE NEW SCION.COM
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
0
SCION.COMLAUNCH
BYS APP LAUNCH
BUILD YOUR SCION VEHICLE CONFIGURATIONSAll tablet users who want to build a SCION are redirected to download APP.
May2011 2011 2011 2011 2011 2011 2011 2011 2012 2012
June July Aug Sept Oct Nov Dec Jan Feb
FIND A DEALER SEARCHES
SCION.COMLAUNCH
May2011 2011 2011 2011 2011 2011 2011 2011 2012 2012
June July Aug Sept Oct Nov Dec Jan Feb
2,000
4,000
6,000
8,000
10,000
12,000
0
START OF THE REVOLUTION
THANK YOU
OWEN PEACOCKNATIONAL MARKETING & COMMUNICATIONS MANAGER
SIMON NEEDHAMCO-FOUNDEREXECUTIVE CREATIVE DIRECTOR
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