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SCION.COM: THE REVOLUTION OWEN PEACOCK NATIONAL MARKETING & COMMUNICATIONS MANAGER SIMON NEEDHAM CO-FOUNDER EXECUTIVE CREATIVE DIRECTOR
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Transcript of Ogsf mon 0945 owen peacock simon needham
SCION.COM: THE REVOLUTION
OWEN PEACOCKNATIONAL MARKETING & COMMUNICATIONS MANAGER
SIMON NEEDHAMCO-FOUNDEREXECUTIVE CREATIVE DIRECTOR
SCION
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MEDIAN AGE OF CUSTOMERTOYOTA > INDUSTRY
CAPTURE A DIFFERENT BUYER
LABORATORY FOR EXPERIMENTATION
SUPPORT THE TOYOTA BRAND
SCION OBJECTIVES
ATTIK
COCA-COLA ADIDAS
BOOST MOBILE NFL
MICROSITES AUGMENTED REALITY
ONLINE REALITY SHOW TABLET GAMES
SCION
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729
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691
Dodge
Ram
Chevorlet
Fiat
SAAB
Scion
J.D. POWER 2012 MANUFACTURER WEBSITE EVALUATION
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BROADCAST TABLET
MICROSITE ONLINE BEHIND THE SCENES VIDEO
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THE NEW SCION.COM
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SCION.COMLAUNCH
BYS APP LAUNCH
BUILD YOUR SCION VEHICLE CONFIGURATIONSAll tablet users who want to build a SCION are redirected to download APP.
May2011 2011 2011 2011 2011 2011 2011 2011 2012 2012
June July Aug Sept Oct Nov Dec Jan Feb
FIND A DEALER SEARCHES
SCION.COMLAUNCH
May2011 2011 2011 2011 2011 2011 2011 2011 2012 2012
June July Aug Sept Oct Nov Dec Jan Feb
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START OF THE REVOLUTION
THANK YOU
OWEN PEACOCKNATIONAL MARKETING & COMMUNICATIONS MANAGER
SIMON NEEDHAMCO-FOUNDEREXECUTIVE CREATIVE DIRECTOR
