Offering international health services with best specialists
Cluster for health tourism Bulgaria
07.06.2013
Cluster for Health Tourism – Bulgaria
Bulgarian Organization was founded in 2011 in order to organise a number of excellent professionals to join the team providing medical, dental and esthetic services for patients outside the borders of Bulgaria.
Our cluster include 12 dental clinics, with the best dentists in our country in Sofia,Plovdiv,Varna,Burgas and Stara Zagora,tour operator,big insurance company and bank.
Our mission is to attract patients from abroad and provide them with medical,dental and esthetic care of their desire.
We are committed to help our clients become healthier, smarter and happier and at the same time have lifelong pleasant memories of their stay in Bulgaria.
And what is also most important: this opportunity helps patients to save a considerable amount of money as the prices of our services are much lower than those of the same interventions in many other countries.
All interventions are provided in 100% safe medical or esthetic settings, where clients can enjoy the benefits of latest available technology and highly professional staff.
Most of our clinics have certificate ISO 9001/2008 .
In addition to treatment we organize stay, accommodation and leisure programs of choice.
Beautiful scenery, the atmosphere and hospitality of Bulgaria will surely have a positive effect on the health and recovery of patients.
Quality is the major driver of medical tourism in Europe, low prices are major strength of CEE/SEE, Asia, South America
Why do people travel formedical treatments?
Lacking skills for treatment possibilities in the homeland (91%)
higher quality of treatment (78%)
treatment by a well-known specialist (69%)
reduced waiting period (64%)
48% due to a more favorable treatment price
Eurobarometer (Gallup Institute, 2007)8
Price-Level = Major Chance for Asia, Eastern Europe, South America
Euro Health Consumer Index 2009
Health Consumer Powerhouse
9
Legislative framework in the EU will foster cross-border health care within European borders
1% of the EU- healthmarket =
~ 10 bln Euro Development of a guideline Free choice of place of
treatment within the EU Simplified reimbursement High potential in countries
with an undeveloped healthcare infrastructure
10
SEE
Health & Medical Tourism Incoming-Potential to SEE
High Potential
Low Potential
Mid Potential
11
Major Source MarketsDental Tourism:
UK, Ireland, Germany, Italy, Scandinavia (major all EU countries)
Medical Tourism
USA,Russia, UK, Ireland, Scandinavia
12
Bulgaria in dental tourism
SWOT Analysis of Bulgaria’s Health TourismOpportunities Development of a strategy and action plan for health tourism development
Creating opportunities for a multifunctional all year usage of the resort areas with a complex usage of their resources
Preservation and Protection of the natural resources
Professionalization of Marketing & Sales
Improving the mechanisms for collaboration between the institutions having competence in the field of health tourism Functional cluster building Development of health tourism packages
Threats Proximity to other competing markets such as Turkey
Proximity of Hungary, which is a major competitor, to source markets such as Germany and Austria
Lack of cooperation between insurance companies and health insurance fund
Lack of cooperation between the health sector and the tourism sector
Outdated medical equipment in lots of cases
14
The medical tourism destination is an interdisciplinary cluster and requires a management body
Uni-versity
Hotel
Hospital
Organi-sation
Certifier
Rehabilitation
Patient-mediator
Insuranc
e Retail
Patient service /
interpreter
Surgery
Medical
CenterGym
health destination of the future
Tourist feature
AIRPORT
Cluster-managemen
t + DMO
Public authorities
OutpostIT-Platforms
15
Destination Management Development of a masterplan forthe destination
5
Sustainable health & medical tourism destination development
1
2
3
4
6
Realisation of cooperations in the destination
Development of products and newattractions
Professional strategic and operative tourism marketing
Development of a professionaltourism organisation
Quality management and qualityimprovement-program
16
Deductions for Bulgarian Health Destinations & Facilities
17
Development ProgramDestination Level
Development ProgramCompany Level
Contract Med. Facilities –International Patient Mediators
Systematic Cross-Border Health Care / Insurance Contracts
Cluster-Initiatives / PPP-Networks / Brand
Bulgarian Health & Medical
Tourism Market
Governmental Support / High Diplomacy
Strategic Positioning of Bulgaria as a health tourism destination(Golden Triangle)
Low price strategy – but not only low price!„Quality on time at reasonable prices“Health is a matter of trust - medical quality
is a mustCombination of good quality with a time
minimization strategy at reasonable low prices needed
18
Price
Quality
Time
Health tourism“Life is always a trip!”
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