Offering international health services with best specialists

Cluster for health tourism Bulgaria

07.06.2013

Cluster for Health Tourism – Bulgaria

Bulgarian Organization was founded in 2011 in order to organise a number of excellent professionals to join the team providing medical, dental and esthetic services for patients outside the borders of Bulgaria.

Our cluster include 12 dental clinics, with the best dentists in our country in Sofia,Plovdiv,Varna,Burgas and Stara Zagora,tour operator,big insurance company and bank.

Our mission is to attract patients from abroad and provide them with medical,dental and esthetic care of their desire.

We are committed to help our clients become healthier, smarter and happier and at the same time have lifelong pleasant memories of their stay in Bulgaria.

And what is also most important: this opportunity helps patients to save a considerable amount of money as the prices of our services are much lower than those of the same interventions in many other countries.

All interventions are provided in 100% safe medical or esthetic settings, where clients can enjoy the benefits of latest available technology and highly professional staff.

Most of our clinics have certificate ISO 9001/2008 .

In addition to treatment we organize stay, accommodation and leisure programs of choice.

Beautiful scenery, the atmosphere and hospitality of Bulgaria will surely have a positive effect on the health and recovery of patients.

Quality is the major driver of medical tourism in Europe, low prices are major strength of CEE/SEE, Asia, South America

Why do people travel formedical treatments?

Lacking skills for treatment possibilities in the homeland (91%)

higher quality of treatment (78%)

treatment by a well-known specialist (69%)

reduced waiting period (64%)

48% due to a more favorable treatment price

Eurobarometer (Gallup Institute, 2007)8

Price-Level = Major Chance for Asia, Eastern Europe, South America

Euro Health Consumer Index 2009

Health Consumer Powerhouse

9

Legislative framework in the EU will foster cross-border health care within European borders

1% of the EU- healthmarket =

~ 10 bln Euro Development of a guideline Free choice of place of

treatment within the EU Simplified reimbursement High potential in countries

with an undeveloped healthcare infrastructure

10

SEE

Health & Medical Tourism Incoming-Potential to SEE

High Potential

Low Potential

Mid Potential

11

Major Source MarketsDental Tourism:

UK, Ireland, Germany, Italy, Scandinavia (major all EU countries)

Medical Tourism

USA,Russia, UK, Ireland, Scandinavia

12

Bulgaria in dental tourism

SWOT Analysis of Bulgaria’s Health TourismOpportunities Development of a strategy and action plan for health tourism development

Creating opportunities for a multifunctional all year usage of the resort areas with a complex usage of their resources

Preservation and Protection of the natural resources

Professionalization of Marketing & Sales

Improving the mechanisms for collaboration between the institutions having competence in the field of health tourism Functional cluster building Development of health tourism packages

Threats Proximity to other competing markets such as Turkey

Proximity of Hungary, which is a major competitor, to source markets such as Germany and Austria

Lack of cooperation between insurance companies and health insurance fund

Lack of cooperation between the health sector and the tourism sector

Outdated medical equipment in lots of cases

14

The medical tourism destination is an interdisciplinary cluster and requires a management body

Uni-versity

Hotel

Hospital

Organi-sation

Certifier

Rehabilitation

Patient-mediator

Insuranc

e Retail

Patient service /

interpreter

Surgery

Medical

CenterGym

health destination of the future

Tourist feature

AIRPORT

Cluster-managemen

t + DMO

Public authorities

OutpostIT-Platforms

15

Destination Management Development of a masterplan forthe destination

5

Sustainable health & medical tourism destination development

1

2

3

4

6

Realisation of cooperations in the destination

Development of products and newattractions

Professional strategic and operative tourism marketing

Development of a professionaltourism organisation

Quality management and qualityimprovement-program

16

Deductions for Bulgarian Health Destinations & Facilities

17

Development ProgramDestination Level

Development ProgramCompany Level

Contract Med. Facilities –International Patient Mediators

Systematic Cross-Border Health Care / Insurance Contracts

Cluster-Initiatives / PPP-Networks / Brand

Bulgarian Health & Medical

Tourism Market

Governmental Support / High Diplomacy

Strategic Positioning of Bulgaria as a health tourism destination(Golden Triangle)

Low price strategy – but not only low price!„Quality on time at reasonable prices“Health is a matter of trust - medical quality

is a mustCombination of good quality with a time

minimization strategy at reasonable low prices needed

18

Price

Quality

Time

Health tourism“Life is always a trip!”