Nottingham Writers Studio: Welcome to Social Media

7 Roads of social media (PCM Creative, www.pcmcreative.co.uk):1. Generate new work 2. Customer service3. Improve customer retention 4. Increase your knowledge5. Align with your competitors 6. Establish authority as an expert7. Do business more productively

Approach – The 5 Cs of online marketing Content – this is your products, and also the marketing content you use to promote your products. It could

include video, photos, your social network feeds, a blog, e-books Community – Who gathers around your content and who you want to attract Conversation – This is the chatter that sells your products, are they made using a special process? Do they

have an unusual history? Use key influencers to influence more of the right people. Consistency – ensuring your design and content is consistent with your personal brand: tone, imagery and

also regularity and frequency. Keywords - www.googlekeywordtool.com – find out the traffic in UK and global for your keywords.

Social networking success strategiesPOST - consider your Passions, Outcomes, Skills needed and your TacticsSEAT - Seed and share, Engage with community, Additionality (add value) Time (value it)

Intertextual worksPenguin: www.wetellstories.co.uk - 6 interactive media storiesSuch Tweet Sorrow, www.suchtweetsorrow.com - RSC re-interpret Romeo & Juliet November in Manchester, www.novemberinmanchester.com - a young writer’s ‘social media love story’ Intertextual storyteller extraordinaire, Tim Wright: www. timwright.typepad.com

Social tools for writersRSS reader – Google.com/reader – read and subscribe to websites and blogsDelicious - delicious.com – bookmark what you are reading onlineGoogle Alerts – Google.com/alerts – get alerts when new content for keywords is publishedSocial Mention – Socialmention.com – see what people are saying about you in social mediaWordPress - Wordpress.com (hosted) and Wordpress.org (free software download) for blogging

Blogging tipsHyperlink – give you work context, and credit othersBrevity – less is more, keep posts tightly focussed and 500 words or less, broken down into bite-size pieces Frequency – write what’s good, in a frequency that makes sense for your workCommunity – link your blog to a Twitter account, comment on other blogs and forums

Tips for personal marketing on TwitterOnce a day: A tip based on your experience Something personal Ask a question Re-tweet an expert Converse with a contact Converse with a key influencerOnce a week: Your new or archive blog article Promote followers (follow Friday)Once a month: Build or promote a list Start a discussion

Twitter management toolsHootSuite – www.hootsuite.com manages all major social networks and scheduling updatesTweetDeck – www.TweetDeck.com Desktop and iPhone App to manage all major social networks

Contact MeEmail: susi@digitalconsultant.co.uk Tel: 07981 222799Twitter: @susioneill Skype: susi.oneillweb/blog: www.digitalconsultant.co.uk