Nottingham writers studio june 2010 resources
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Nottingham Writers Studio: Welcome to Social Media 7 Roads of social media (PCM Creative, www.pcmcreative.co.uk): 1. Generate new work 2. Customer service 3. Improve customer retention 4. Increase your knowledge 5. Align with your competitors 6. Establish authority as an expert 7. Do business more productively Approach – The 5 Cs of online marketing Content – this is your products, and also the marketing content you use to promote your products. It could include video, photos, your social network feeds, a blog, e-books Community – Who gathers around your content and who you want to attract Conversation – This is the chatter that sells your products, are they made using a special process? Do they have an unusual history? Use key influencers to influence more of the right people. Consistency – ensuring your design and content is consistent with your personal brand: tone, imagery and also regularity and frequency. Keywords - www.googlekeywordtool.com – find out the traffic in UK and global for your keywords. Social networking success strategies POST - consider your Passions, Outcomes, Skills needed and your Tactics SEAT - Seed and share, Engage with community, Additionality (add value) Time (value it) Intertextual works Penguin: www.wetellstories.co.uk - 6 interactive media stories Such Tweet Sorrow, www.suchtweetsorrow.com - RSC re-interpret Romeo & Juliet November in Manchester, www.novemberinmanchester.com - a young writer’s ‘social media love story’ Intertextual storyteller extraordinaire, Tim Wright: www. timwright.typepad.com Social tools for writers RSS reader – Google.com/reader – read and subscribe to websites and blogs Delicious - delicious.com – bookmark what you are reading online Google Alerts – Google.com/alerts – get alerts when new content for keywords is published Social Mention – Socialmention.com – see what people are saying about you in social media WordPress - Wordpress.com (hosted) and Wordpress.org (free software download) for blogging Blogging tips Hyperlink – give you work context, and credit others Brevity – less is more, keep posts tightly focussed and 500 words or less, broken down into bite-size pieces Frequency – write what’s good, in a frequency that makes sense for your work Community – link your blog to a Twitter account, comment on other
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Resource sheet for talk on social media for writers
Transcript of Nottingham writers studio june 2010 resources
Nottingham Writers Studio: Welcome to Social Media
7 Roads of social media (PCM Creative, www.pcmcreative.co.uk):1. Generate new work 2. Customer service3. Improve customer retention 4. Increase your knowledge5. Align with your competitors 6. Establish authority as an expert7. Do business more productively
Approach – The 5 Cs of online marketing Content – this is your products, and also the marketing content you use to promote your products. It could
include video, photos, your social network feeds, a blog, e-books Community – Who gathers around your content and who you want to attract Conversation – This is the chatter that sells your products, are they made using a special process? Do they
have an unusual history? Use key influencers to influence more of the right people. Consistency – ensuring your design and content is consistent with your personal brand: tone, imagery and
also regularity and frequency. Keywords - www.googlekeywordtool.com – find out the traffic in UK and global for your keywords.
Social networking success strategiesPOST - consider your Passions, Outcomes, Skills needed and your TacticsSEAT - Seed and share, Engage with community, Additionality (add value) Time (value it)
Intertextual worksPenguin: www.wetellstories.co.uk - 6 interactive media storiesSuch Tweet Sorrow, www.suchtweetsorrow.com - RSC re-interpret Romeo & Juliet November in Manchester, www.novemberinmanchester.com - a young writer’s ‘social media love story’ Intertextual storyteller extraordinaire, Tim Wright: www. timwright.typepad.com
Social tools for writersRSS reader – Google.com/reader – read and subscribe to websites and blogsDelicious - delicious.com – bookmark what you are reading onlineGoogle Alerts – Google.com/alerts – get alerts when new content for keywords is publishedSocial Mention – Socialmention.com – see what people are saying about you in social mediaWordPress - Wordpress.com (hosted) and Wordpress.org (free software download) for blogging
Blogging tipsHyperlink – give you work context, and credit othersBrevity – less is more, keep posts tightly focussed and 500 words or less, broken down into bite-size pieces Frequency – write what’s good, in a frequency that makes sense for your workCommunity – link your blog to a Twitter account, comment on other blogs and forums
Tips for personal marketing on TwitterOnce a day: A tip based on your experience Something personal Ask a question Re-tweet an expert Converse with a contact Converse with a key influencerOnce a week: Your new or archive blog article Promote followers (follow Friday)Once a month: Build or promote a list Start a discussion
Twitter management toolsHootSuite – www.hootsuite.com manages all major social networks and scheduling updatesTweetDeck – www.TweetDeck.com Desktop and iPhone App to manage all major social networks
Contact MeEmail: [email protected] Tel: 07981 222799Twitter: @susioneill Skype: susi.oneillweb/blog: www.digitalconsultant.co.uk
