Not Just Karaoke

Roger Dahle Nicholas Arment Hanif Boykin Elizabeth Valles

Original BMC and Tested Value Proposition

•What were our value proposition hypotheses?1. Easy Accessibility

2. Convenience for both Talent Coaches & Artists

3. Cost Reduction

Low Fidelity Minimum Viable Product

Low Fidelity Minimum Viable Product

Customer Development Summary

MVP and How We Tested It Customer Development:

▪ What did potential customers think about our value proposition hypotheses?▪  50+ customers interviewed

Survey MonkeySurvey Link: Surveymonkey.com/s/FB7BF5X

Key Insights – Customer Development

&

BMC ChangesKey Insights

Majority customers showed interested in the product

Would like to use such an app to help create additional exposer

Many interviewed felt creating a fun competitive atmosphere would add value ( Change to BMC)