Not Just Karaoke
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Transcript of Not Just Karaoke
Not Just Karaoke
Roger Dahle Nicholas Arment Hanif Boykin Elizabeth Valles
Original BMC and Tested Value Proposition
•What were our value proposition hypotheses?1. Easy Accessibility
2. Convenience for both Talent Coaches & Artists
3. Cost Reduction
Low Fidelity Minimum Viable Product
Low Fidelity Minimum Viable Product
Customer Development Summary
MVP and How We Tested It Customer Development:
▪ What did potential customers think about our value proposition hypotheses?▪ 50+ customers interviewed
Survey MonkeySurvey Link: Surveymonkey.com/s/FB7BF5X
Key Insights – Customer Development
&
BMC ChangesKey Insights
Majority customers showed interested in the product
Would like to use such an app to help create additional exposer
Many interviewed felt creating a fun competitive atmosphere would add value ( Change to BMC)