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PERSONAL DETAILS
Name: Nana Nyarko
Mobile: 07932-668-743Postal Address: 24 Liberty Court, Stern Close, Barking, Essex IG11 0XY
Email: [email protected] of Birth: 26 October 1980
SUMMARY
I am a consumer goods and retail professional with a proven track record of delivering profit with focus on consumer
behavior. I have gained experience in promotional process, analysis, strategy along with and brand marketing in both the
FMCG and retail environments. I also have a wealth of experience in customer business management, category
management, customer marketing management and project management.
My experience has been gained in the United Kingdom.
KEY EXPERIENCE
3 year Bachelor Degree (Business & Marketing)
1 year Diploma (Business & Finance)
1.5 years: Promotion process and Optimization (Retail)
1.5 years: Customer Marketing (FMCG)1.0 year : Finance (Hospitality)
BUSINESS EXPERIENCE
Marketing Manager First Quench Retail UK (Sept 08 Jan 10)
Responsibilities
Working with the sales department to provide a commercial range of products, co-ordinating the marketing
department, and assisting the company to strengthen their position and drive products into the stores.
Overseeing the whole spectrum of product and category management
Creating product range strategies in line with market and company requirements
Identifying fast moving and slow moving items and streamlining the product range
Negotiating with suppliers
Played a key role in product development by bringing new products to market.Duties included
Packaging research and development
Visiting UK and international exhibitions
Researching trends and competitor activity
Assisting to develop the companys brand through advertising, PR, promotional events, packaging etc
Constructing buying proposals for new product lines
Supervising staff in the marketing department
Product launch preparation helping to organise events, set up ranges, locate samples etc
Marketing Executive, Heineken UK (May 07 Aug 08)
Successfully implemented pricing, promotion, and NPD launches such as the Heineken keg.
Responsibilities
Coordinating and the point of contact internally and externally for marketing request
Setting up and on-going update of the press cutting log
Approving press releases and preparing for product photo shoot
Managing the production of the marketing materials, including, leaflets, posters and flyers whilst arranging for the
effectiveness of the distribution of these.
Monitoring competitor activities, carrying out market research and customer surveys to assess demand for brand
positioning and awareness.
Preparing presentations for various stakeholders
Commercial Account Executive, Heineken UK (March 06 Apr 07)
Responsibilities
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On and Off trade analysis looking at the marketing budget
Understanding the marketing spend for the year with the cost effectiveness of the spend linking it to the growth of
the brand presenting to key stakeholders Looking at company account and statement reconciliations as well as invoice and payment processing both in
sterling and foreign currencies, plus month end company reports and evaluating the company status, posting
journals and accruals
Preparing and developing business cases and evaluating
Implemented pricing, promotions, NPD launches for the leading category
Negotiated the annual trade terms in 2007 with customer accounts. Forecasted the companys sales volumes on selected accounts. Implemented shopper-driven plannograms in
customer stores. Looked at category sitting in-store, category space according to market share and shopper segmentation/Flow
Initiated and drove a category POS project working with customers in how to merchandise HUK stock in their
stores. Conducted shopper research through 3rd party providers to deliver shopper promotional insights for
category.
Financial Accounts Executive, Expotel Hotel Reservation (Aug 04 March 06)
Achievement
Successfully negotiated, implemented, fair and equitable trading terms for all the Key Customers (23 customers). This
served to formalize the businesss relationship with them and develop long term plans.Responsibilities
Looking the company's finance, producing invoices and processing payments. Billing and collections outstanding balances, statement reconciliation, posting journals and accruals
Looking up company financial plans, aiming for potential clientele for the business.
Preparing month end reports and ready for stakeholders, and evaluating the company performance on a monthly
basis
FORMAL EDUCATION
Graduate School
2000 2004: Bachelor's Degree Business and Marketing (De Montfort University)
1997 2000: Business and Finance BTEC Diploma (St Francis Xavier College)
1992 - 1997: 7 GCSE (Notre Dame High School)
PROFESSIONAL & ADDITIONAL SKILLS
Product Category Experience:
2008 - 2009: Beer, Wine, Spirits, Impulse (Confectionary, Minerals & Snacks)2007 - 2008: Heineken, Amstel and Edlewise
2004 - 2006: Hospitality (Holidays and Hotels)
Proficient in the Microsoft Office Suite (Word, Excel, Access, PowerPoint) Outlook, Lotus, Phoenix, SAP and Business
Object Business Warehouse
PROFESSIONAL TRAINING
Pricing, Promotions & Advertising: A Guide to Legal Compliance (Eversheds: London Jan 09)
OTHER ACTIVITIES
During University I was the president of the Afro Caribbean society to which we hosted fundraising events to raise money
and send off to selected third world countries I led the organization in putting the selected events together and sourcing
potential sponsors. We managed to raised up to 4K in the first year for charityMy hobbies are property investment, demographics, fitness, traveling, football films and playing chess
PERSONAL STATEMENT
I am a consumer goods and retail professional with a proven track record of delivering profit with focus on consumer
behavior and understanding customer insight.
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With a strong commercial awareness, I have gained the experience in promotional process, planning analysis strategy along
with brand marketing in both FMCG and the retail industry.
I also have a wealth of experience in customer business management my academic achievements and my wealth ofexperience have allowed me to develop the necessary skills continues to drive and motivate me in everything I do and set
my mind to.
I have come to understand the importance from working at both First Quench retailing and Heineken the importance of a
company role in maintaining its brand recognition within the industry which is something that I whole heartedly can adhere
and relate to.
I intend on pursuing my career within the area of marketing and promotion. I understand the market in which we thrive inorder to succeed in the current climate that we are in especially with the challenges our economy is facing. I understand the
need and importance of knowing how the industry works and operate.
I have gained knowledge in various areas of Marketing including Communication, Consumer insight, brand identification,
promotional planning, pricing, space and analysis and I understand the important each and every category part it playswithin an organization.
My knowledge of marketing and promotional planning has been enhanced during my time both at First quench and
Heineken particularly through the launch of the draught keg and the new advert. Along with the rolling of promotional
optimization with Accuris.
Working within the accounts and pricing analysis has giving me the insight into the marketing budget, diving through to
knowing how the growth of the brand, identifying the cost in relation to spend. and the profit generating
I am keen and prepared to commence the relevant training in order to contribute and exhale in my next role I feel I have
attained the necessary skills required to do so. Through my work experience in various roles I have developed a finerappreciation and understanding of the marketing profession. I have developed the necessary skills required enabling me to
develop even further
I am able to write communicate and work independently from preparing presentations and communicating it across the
board.
In my current role, I am able to work through my work load working well under pressure and taking any necessary steps and
in so doing maintaining the interest of the business.
I feel I am able to carry out marketing research and identify marketing issues using the necessary materials.
My ability to communicate both orally and in writing has been developed through my work experience and my academic
study. I am able to communicate in a clear and concise manner with external and internal organizations. My current role
involves me dealing with suppliers and customers both in the UK and overseas, some of which are not proficient in dialectal
English, and therefore I must adapt my use of the English language in order that we are able to understand each other.
I have good IT skills which include the competent use of Microsoft Word, Excel PowerPoint and Lotus which I use on adaily basis. I also have good keyboard skills. I am a quick learner and am able to adapt and learn to use new systems. In my
current position, I have learnt to use an in-house system which contains a database holding all finance data. Obtainingreports using SAP and business warehouse
My personal and work experiences have helped me develop skills which I feel will assist me in this position. Working in a
high pressured and fast environment, I have developed my verbal communication skills dealing with people of different
levels and adjusting my approach according to the person with whom I am conversing.
I consider my organization skills to be one of my best qualities. My current role demands the ability to be accurate, pay
attention to detail, be well organized and be able to prioritize work to meet deadlines as well as being able to work under
pressure. I am able to work under constructive supervision from my seniors as I presently do in my current role.
I am a conscientious and hard working person. At first Quench retailing, it is vital that I pay attention to detail to any
documents to maintain the interest of the business which is not readily identified by my colleagues who have no knowledge
of the implications that a mistake may carry.I am keen to work within the Marketing department as with the Integration I feel this will be a good opportunity for me as
an individual and the company as a whole.
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