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PERSONAL DETAILS

Name: Nana Nyarko

Mobile: 07932-668-743Postal Address: 24 Liberty Court, Stern Close, Barking, Essex IG11 0XY

Email: nnyarko@hotmail.comDate of Birth: 26 October 1980

SUMMARY

I am a consumer goods and retail professional with a proven track record of delivering profit with focus on consumer

behavior. I have gained experience in promotional process, analysis, strategy along with and brand marketing in both the

FMCG and retail environments. I also have a wealth of experience in customer business management, category

management, customer marketing management and project management.

My experience has been gained in the United Kingdom.

KEY EXPERIENCE

3 year Bachelor Degree (Business & Marketing)

1 year Diploma (Business & Finance)

1.5 years: Promotion process and Optimization (Retail)

1.5 years: Customer Marketing (FMCG)1.0 year : Finance (Hospitality)

BUSINESS EXPERIENCE

Marketing Manager First Quench Retail UK (Sept 08 Jan 10)

Responsibilities

Working with the sales department to provide a commercial range of products, co-ordinating the marketing

department, and assisting the company to strengthen their position and drive products into the stores.

Overseeing the whole spectrum of product and category management

Creating product range strategies in line with market and company requirements

Identifying fast moving and slow moving items and streamlining the product range

Negotiating with suppliers

Played a key role in product development by bringing new products to market.Duties included

Packaging research and development

Visiting UK and international exhibitions

Researching trends and competitor activity

Assisting to develop the companys brand through advertising, PR, promotional events, packaging etc

Constructing buying proposals for new product lines

Supervising staff in the marketing department

Product launch preparation helping to organise events, set up ranges, locate samples etc

Marketing Executive, Heineken UK (May 07 Aug 08)

Successfully implemented pricing, promotion, and NPD launches such as the Heineken keg.

Responsibilities

Coordinating and the point of contact internally and externally for marketing request

Setting up and on-going update of the press cutting log

Approving press releases and preparing for product photo shoot

Managing the production of the marketing materials, including, leaflets, posters and flyers whilst arranging for the

effectiveness of the distribution of these.

Monitoring competitor activities, carrying out market research and customer surveys to assess demand for brand

positioning and awareness.

Preparing presentations for various stakeholders

Commercial Account Executive, Heineken UK (March 06 Apr 07)

Responsibilities

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On and Off trade analysis looking at the marketing budget

Understanding the marketing spend for the year with the cost effectiveness of the spend linking it to the growth of

the brand presenting to key stakeholders Looking at company account and statement reconciliations as well as invoice and payment processing both in

sterling and foreign currencies, plus month end company reports and evaluating the company status, posting

journals and accruals

Preparing and developing business cases and evaluating

Implemented pricing, promotions, NPD launches for the leading category

Negotiated the annual trade terms in 2007 with customer accounts. Forecasted the companys sales volumes on selected accounts. Implemented shopper-driven plannograms in

customer stores. Looked at category sitting in-store, category space according to market share and shopper segmentation/Flow

Initiated and drove a category POS project working with customers in how to merchandise HUK stock in their

stores. Conducted shopper research through 3rd party providers to deliver shopper promotional insights for

category.

Financial Accounts Executive, Expotel Hotel Reservation (Aug 04 March 06)

Achievement

Successfully negotiated, implemented, fair and equitable trading terms for all the Key Customers (23 customers). This

served to formalize the businesss relationship with them and develop long term plans.Responsibilities

Looking the company's finance, producing invoices and processing payments. Billing and collections outstanding balances, statement reconciliation, posting journals and accruals

Looking up company financial plans, aiming for potential clientele for the business.

Preparing month end reports and ready for stakeholders, and evaluating the company performance on a monthly

basis

FORMAL EDUCATION

Graduate School

2000 2004: Bachelor's Degree Business and Marketing (De Montfort University)

1997 2000: Business and Finance BTEC Diploma (St Francis Xavier College)

1992 - 1997: 7 GCSE (Notre Dame High School)

PROFESSIONAL & ADDITIONAL SKILLS

Product Category Experience:

2008 - 2009: Beer, Wine, Spirits, Impulse (Confectionary, Minerals & Snacks)2007 - 2008: Heineken, Amstel and Edlewise

2004 - 2006: Hospitality (Holidays and Hotels)

Proficient in the Microsoft Office Suite (Word, Excel, Access, PowerPoint) Outlook, Lotus, Phoenix, SAP and Business

Object Business Warehouse

PROFESSIONAL TRAINING

Pricing, Promotions & Advertising: A Guide to Legal Compliance (Eversheds: London Jan 09)

OTHER ACTIVITIES

During University I was the president of the Afro Caribbean society to which we hosted fundraising events to raise money

and send off to selected third world countries I led the organization in putting the selected events together and sourcing

potential sponsors. We managed to raised up to 4K in the first year for charityMy hobbies are property investment, demographics, fitness, traveling, football films and playing chess

PERSONAL STATEMENT

I am a consumer goods and retail professional with a proven track record of delivering profit with focus on consumer

behavior and understanding customer insight.

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With a strong commercial awareness, I have gained the experience in promotional process, planning analysis strategy along

with brand marketing in both FMCG and the retail industry.

I also have a wealth of experience in customer business management my academic achievements and my wealth ofexperience have allowed me to develop the necessary skills continues to drive and motivate me in everything I do and set

my mind to.

I have come to understand the importance from working at both First Quench retailing and Heineken the importance of a

company role in maintaining its brand recognition within the industry which is something that I whole heartedly can adhere

and relate to.

I intend on pursuing my career within the area of marketing and promotion. I understand the market in which we thrive inorder to succeed in the current climate that we are in especially with the challenges our economy is facing. I understand the

need and importance of knowing how the industry works and operate.

I have gained knowledge in various areas of Marketing including Communication, Consumer insight, brand identification,

promotional planning, pricing, space and analysis and I understand the important each and every category part it playswithin an organization.

My knowledge of marketing and promotional planning has been enhanced during my time both at First quench and

Heineken particularly through the launch of the draught keg and the new advert. Along with the rolling of promotional

optimization with Accuris.

Working within the accounts and pricing analysis has giving me the insight into the marketing budget, diving through to

knowing how the growth of the brand, identifying the cost in relation to spend. and the profit generating

I am keen and prepared to commence the relevant training in order to contribute and exhale in my next role I feel I have

attained the necessary skills required to do so. Through my work experience in various roles I have developed a finerappreciation and understanding of the marketing profession. I have developed the necessary skills required enabling me to

develop even further

I am able to write communicate and work independently from preparing presentations and communicating it across the

board.

In my current role, I am able to work through my work load working well under pressure and taking any necessary steps and

in so doing maintaining the interest of the business.

I feel I am able to carry out marketing research and identify marketing issues using the necessary materials.

My ability to communicate both orally and in writing has been developed through my work experience and my academic

study. I am able to communicate in a clear and concise manner with external and internal organizations. My current role

involves me dealing with suppliers and customers both in the UK and overseas, some of which are not proficient in dialectal

English, and therefore I must adapt my use of the English language in order that we are able to understand each other.

I have good IT skills which include the competent use of Microsoft Word, Excel PowerPoint and Lotus which I use on adaily basis. I also have good keyboard skills. I am a quick learner and am able to adapt and learn to use new systems. In my

current position, I have learnt to use an in-house system which contains a database holding all finance data. Obtainingreports using SAP and business warehouse

My personal and work experiences have helped me develop skills which I feel will assist me in this position. Working in a

high pressured and fast environment, I have developed my verbal communication skills dealing with people of different

levels and adjusting my approach according to the person with whom I am conversing.

I consider my organization skills to be one of my best qualities. My current role demands the ability to be accurate, pay

attention to detail, be well organized and be able to prioritize work to meet deadlines as well as being able to work under

pressure. I am able to work under constructive supervision from my seniors as I presently do in my current role.

I am a conscientious and hard working person. At first Quench retailing, it is vital that I pay attention to detail to any

documents to maintain the interest of the business which is not readily identified by my colleagues who have no knowledge

of the implications that a mistake may carry.I am keen to work within the Marketing department as with the Integration I feel this will be a good opportunity for me as

an individual and the company as a whole.