Nirala Sweets has a complete range of over
150 delicacies to suit any taste
Our saltish range is one of the best and one
can have it with a cup of tea, coffee or a
refreshing drink
An ideal snack prepared in natural oil to
invigorate and provide you with utmost
fulfillment
Our snacks range consists of Chips, Dal
Masoor, Dal Safaid, Namak Paray, Samosay
(Potato and Chicken) and Sawaian
Nirala offers sweet products in over 80
different types of packaging
Whether you're in another city or in another
part of the world, let us carry your emotions
where you can't make it yourself! Click here
to order Mithai online.
Nirala sweets does not call nirala as an organization they
call a “FAMILY”. All the People working in it starting
from the CEO to the LOWER KARIGRS are all family
members
Nirala has a well organized structure. All
the departments perform their work
according to the organizational structure.
More than 20% of Mithai production at
Nirala sweets is carried out at automated
plants
Organizational culture of Nirala Sweet very
attractive and superb. The Employees of the
organization always remain eager to serve the
customers and they always live in happy mood
because it is very essential to be happy mood
always while serving a customer which leaves a
good impression on the customer that drives
customer to come back to the organization for
more buying
As Nirala is one of the wide sweets making
company.it has divided its workers in number
of staff such as manger staff, sales staff,
karigars (methaimakers),clinical staff, plans
approval board.etc
Highly educated, experienced in their fields,
honest, hardworking, these qualities are
required to Nirala for best leading. Leading
qualities also include how practical they are
because 85% work in Nirala depends on
practical, qualifications, all the qualities are
checked that either they can lead or not
.Trainings n courses to be a good leader:
o Strong Brand Name
o Due to mass production the cost is reduced and it helps
maintain the financials on smooth flow
o Company has their own setup/ it is the family business
resulting into independent decision making
o It enjoys approximately 30% market share, which is
greater than any other company in this business
o has ISO quality assurance certificates in sweets lines or
divisions
o Its brand is widely acceptable as a symbol of quality
o Company owned delivery vans for special occasions
o Cannot take small orders with reference to home
delivery
o Heavily financed by financial institutions
o The employee rewards/promotion process is
inadequate
o The selling price is out of the reach of consumers
from low income group where the sweet
consumption is relatively higher
o No retention policy for the outstanding performers
Being one of the best mathai manufactures in Asia, the
company has great opportunity in the export market in
Middle East, Canada, UK and USA
NIRALA being the leader is far ahead from the
competitors, there is no rival company with in the
country that can match the market share and production
capacity. By increasing the number of production
facilities the sales volumes can be enhanced
NIRALA is going into diversification by establishing
restaurants, café, diary business, snacks, etc which will
improve their business turnover and profitability
Primary Competitors in sweet business like Gourmet bakers, Fazal Sweets, and secondary Shereen Mahal in addition of their growing branches
Products of other bakeries and Methai Shops are cheap
Taxation in advertisement is increasing the marketing cost hence, reducing the profits.
Strong and established competition in Milk industry like Nestle
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