Zohaib Butt 123

Rizwan Ali 125

Hassan Ali 005

Imran Ali 021

Nirala Sweets has a complete range of over

150 delicacies to suit any taste

Our saltish range is one of the best and one

can have it with a cup of tea, coffee or a

refreshing drink

An ideal snack prepared in natural oil to

invigorate and provide you with utmost

fulfillment

Our snacks range consists of Chips, Dal

Masoor, Dal Safaid, Namak Paray, Samosay

(Potato and Chicken) and Sawaian

Nirala offers sweet products in over 80

different types of packaging

Whether you're in another city or in another

part of the world, let us carry your emotions

where you can't make it yourself! Click here

to order Mithai online.

Nirala sweets does not call nirala as an organization they

call a “FAMILY”. All the People working in it starting

from the CEO to the LOWER KARIGRS are all family

members

Nirala has a well organized structure. All

the departments perform their work

according to the organizational structure.

More than 20% of Mithai production at

Nirala sweets is carried out at automated

plants

CEO

G.M Operations

G.M Shop

Operations

G.M

Marketing

Corporate

Affairs

Finance Manager

G.M

Admin

Organizational culture of Nirala Sweet very

attractive and superb. The Employees of the

organization always remain eager to serve the

customers and they always live in happy mood

because it is very essential to be happy mood

always while serving a customer which leaves a

good impression on the customer that drives

customer to come back to the organization for

more buying

As Nirala is one of the wide sweets making

company.it has divided its workers in number

of staff such as manger staff, sales staff,

karigars (methaimakers),clinical staff, plans

approval board.etc

Highly educated, experienced in their fields,

honest, hardworking, these qualities are

required to Nirala for best leading. Leading

qualities also include how practical they are

because 85% work in Nirala depends on

practical, qualifications, all the qualities are

checked that either they can lead or not

.Trainings n courses to be a good leader:

Imran Ali

o Strong Brand Name

o Due to mass production the cost is reduced and it helps

maintain the financials on smooth flow

o Company has their own setup/ it is the family business

resulting into independent decision making

o It enjoys approximately 30% market share, which is

greater than any other company in this business

o has ISO quality assurance certificates in sweets lines or

divisions

o Its brand is widely acceptable as a symbol of quality

o Company owned delivery vans for special occasions

o Cannot take small orders with reference to home

delivery

o Heavily financed by financial institutions

o The employee rewards/promotion process is

inadequate

o The selling price is out of the reach of consumers

from low income group where the sweet

consumption is relatively higher

o No retention policy for the outstanding performers

Being one of the best mathai manufactures in Asia, the

company has great opportunity in the export market in

Middle East, Canada, UK and USA

NIRALA being the leader is far ahead from the

competitors, there is no rival company with in the

country that can match the market share and production

capacity. By increasing the number of production

facilities the sales volumes can be enhanced

NIRALA is going into diversification by establishing

restaurants, café, diary business, snacks, etc which will

improve their business turnover and profitability

Primary Competitors in sweet business like Gourmet bakers, Fazal Sweets, and secondary Shereen Mahal in addition of their growing branches

Products of other bakeries and Methai Shops are cheap

Taxation in advertisement is increasing the marketing cost hence, reducing the profits.

Strong and established competition in Milk industry like Nestle