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New challenges for journalists
powered by:
Jelena Jovanovic, ex journalist & inbound marketing
specialist @ etarget.eu
New technologies bring us
new ways to
communicate & network
while everything else stays practically the same!
SHARING CULTURE!
generation G (generous)
love
to share
EVERYTHING they find
INTERESTING!
...even it sometimes means the author of the revolution remains unknown.
Suggestion: watch for the copyrights protection and dont forget to include link you took content from.
once you enter the social
networks you'll find
think-tanks- a new form
of group thinking
How to get the news FIRST:PICK THE INFORMATION >> TAKE
ACTION UPON IT. (just like 100 years ago...)
TECHNICALLY, its simple: • grab RSS• subscribe to newsletters • set up GoogleAlerts for keywords you need to
monitor• watch for the industry news • watch what your competitors are doing• sign up for Twitter & Facebook!
ITS ALL ABOUT THE PEOPLE: • create your own network• utilize your network - ask for information,
newsletters, company files and brochures related to your field of research
• do not be afraid to ask!
new skillset:
• have a voice recorder on every gadget you own • learn how to produce various types of content (audio,
video, photos) and to PUBLISH • learn the basics about how website is made, how can it
be monetized and promoted, or extremely popular - DO THE BLOG!
• join the global conversations on Twitter and Linked In• Dont be afraid to QUOTE ppl• SHARE, SHARE, SHARE - wherever your audience
is! • do the basic communication properly (announcements,
flw-ups, business correspondence - people will judge you by your writing style)
new mindset:
Knowledge acts like LOVE >> the more you share, the more you have Innovation brings ppl together >> connect with coleagues based on your professional orientation Research! Dont just sit and surf the web :-) Learn how to network online and offline - GO PARTY! If your job is not fun, why should you do it??
be The Change Agent in your society.
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