New Challenges For Journalists
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New challenges for journalists powered by: Jelena Jovanovic, ex journalist & inbound marketing specialist @ etarget.eu
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Round table discussion "New media - new journalism" took place at Belgrade (Serbia) , wed, July 10th, at ISWB week, international students week. Author is Miss Cybernaut (Jelena Jovanovic) and presentation aimed to reveal the new challenges for information collectors in digital economy. Its not about future - its already happening....
Transcript of New Challenges For Journalists
New challenges for journalists
powered by:
Jelena Jovanovic, ex journalist & inbound marketing
specialist @ etarget.eu
New technologies bring us
new ways to
communicate & network
while everything else stays practically the same!
SHARING CULTURE!
generation G (generous)
love
to share
EVERYTHING they find
INTERESTING!
...even it sometimes means the author of the revolution remains unknown.
Suggestion: watch for the copyrights protection and dont forget to include link you took content from.
once you enter the social
networks you'll find
think-tanks- a new form
of group thinking
How to get the news FIRST:PICK THE INFORMATION >> TAKE
ACTION UPON IT. (just like 100 years ago...)
TECHNICALLY, its simple: • grab RSS• subscribe to newsletters • set up GoogleAlerts for keywords you need to
monitor• watch for the industry news • watch what your competitors are doing• sign up for Twitter & Facebook!
ITS ALL ABOUT THE PEOPLE: • create your own network• utilize your network - ask for information,
newsletters, company files and brochures related to your field of research
• do not be afraid to ask!
new skillset:
• have a voice recorder on every gadget you own • learn how to produce various types of content (audio,
video, photos) and to PUBLISH • learn the basics about how website is made, how can it
be monetized and promoted, or extremely popular - DO THE BLOG!
• join the global conversations on Twitter and Linked In• Dont be afraid to QUOTE ppl• SHARE, SHARE, SHARE - wherever your audience
is! • do the basic communication properly (announcements,
flw-ups, business correspondence - people will judge you by your writing style)
new mindset:
Knowledge acts like LOVE >> the more you share, the more you have Innovation brings ppl together >> connect with coleagues based on your professional orientation Research! Dont just sit and surf the web :-) Learn how to network online and offline - GO PARTY! If your job is not fun, why should you do it??
be The Change Agent in your society.
