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NEED MORE SPEED! Pain of mobile app development Case: Virittäjät mobile game 11.6.2014 Pasi Kovanen, Vincit Oy [email protected] / 050 374 9132
2007 103 #1 #8
TUNING
STEERING GAS BRAKE
3D GRAPHICS
DIFFERENT CARS
IN GAME CHAT
SHARE TO FACEBOOK SOCIAL MEDIA WALL
SEVERAL CIRCUITS
PC GAME MOBILE GAME
HIGH SCORE LIST
USER PROFILES
PAID & FREE
ADS
SPONSORS
IN APP PURCHASES GEARS
WEATHER
FB GAME
MINIMUM VIABLE PRODUCT
TUNING
STEERING GAS BRAKE
3D GRAPHICS
DIFFERENT CARS
IN GAME CHAT
SHARE TO FACEBOOK SOCIAL MEDIA WALL
SEVERAL CIRCUITS
PC GAME MOBILE GAME
HIGH SCORE LIST
USER PROFILES
PAID & FREE
ADS
SPONSORS
IN APP PURCHASES GEARS
WEATHER
FB GAME
TUNING
STEERING GAS BRAKE
3D GRAPHICS
DIFFERENT CARS
IN GAME CHAT
SHARE TO FACEBOOK SOCIAL MEDIA WALL
SEVERAL CIRCUITS
PC GAME MOBILE GAME
HIGH SCORE LIST
USER PROFILES PAID & FREE
ADS
SPONSORS
IN APP PURCHASES GEARS
WEATHER
FB GAME
• A new car is available each week • All cars are driven in Alastaro circuit • Fastest driver of each week wins a prize • Fastest driver of all 12 cars wins the main prize
Free game: 10 races / week Paid game: unlimited
GAME RULES
FAIL FAST
WINDOWS PHONE 8
TEST EARLY
NODE.JS – MIKÄ JA MIKSI Jari Huilla, Passionate Software Developer
REALITY BITES...
Building the application requires
WP PAIN #1
Absurd number of certification requirements
WP PAIN #2
Marketplace technical support is open Monday - Friday 16:00 – 04:00
WP PAIN #3
WP PAIN #4
Review process can take up to 5 days, and is repeated for all updates. No way to expedite review.
WP PAIN #5
Administration of the app can not be shared with several users
WP PAIN #6
Building the application requires
IOS PAIN #1
Absurd number of certification requirements
IOS PAIN #2
Review process can take up to 14 days, and is repeated for all updates – however there is a way to request expedited review
IOS PAIN #3
• No review process • Publishing delay only a few hours • Good management console • Easy to add new administrative users • Easy to share and deploy apps
ANDROID IS PRETTY PAIN FREE
BUILD PROCESS
• Build free and paid WP8 apps on Windows 8, submit to Windows Marketplace, wait for review
• Build free and paid iOS apps on OSX, submit to App Store, wait for review
• Build free and paid Android versions on Windows 7, upload to Google Play
BUILD PROCESS
D-DAY: 11.3.2014, 21:00
Free and paid apps sent to iOS certification
27.2. D-DAY -12
Free and paid apps sent to Windows Phone Marketplace certification
28.2. D-DAY -11
Snow shoeing CEO gets call from Symantec, India
Windows Phone certification starts... again
3.3. D-DAY -8
iOS apps accepted!
4.3. D-DAY -7
Windows Phone free version accepted
6.3. D-DAY -5
Success! Your app or in-app product was successfully published. Customers will be able to see it in a few hours.
Uploaded Android versions to Google Play
6.3. D-DAY -5
Windows Phone paid version failed!
7.3. D-DAY -4
PEPTIC ULCER TIME!
Fixed and resubmitted WP8 paid version
8.3. D-DAY -3
WP8 paid version accepted, but not yet installable
11.3. D-DAY, 9:30
Success! Your app or in-app product was successfully published. Customers will be able to see it in a few hours.
WP8 paid version still not available at the marketplace
11.3. D-DAY, 15:00
WP8 paid version finally ready for download – 4 hours before start of the new season!
11.3. D-DAY, 17:00
START REVIEW PROCESS ASAP
Lesson
Bug found in management of sponsor ads. Fix process: • Build free and paid WP8 apps on Windows 8,
submit to Windows Marketplace, wait for review
• Build free and paid iOS apps on OSX, submit to App Store, wait for review
• Build free and paid Android versions on Windows 7, upload to Google Play
13.3. D-DAY +2
MINIMIZE NUMBER OF DIFFERENT VERSIONS!
Lesson
Players start to report that saving high scores fail • Cookie was set to expire at 14 days • Quick fix to back end
25.3. D-DAY +14, 21:30
Purchases of paid version below expectations • Decision was made to make the full version free
to keep sponsors happy
8.4. D-DAY +28
AVOID PAID APPS
Lesson
ANALYTICS
REPORTS
INSTALLATION STATISTICS
HIGH SCORE LIST
COMMENTS
Every Sunday 20:00
SEASON 4 NOW ON SUB TV
• Continuous delivery is not possible with iOS / WP8 mobile apps • Android is much better
• App review process can be arbitrary • Start review process ASAP to ensure all
formalities are done • Windows Phone Marketplace is poor • People were not willing to pay 1,50 € for a game • Unity rocks! • Avoid having several versions of the same app
• Prefer in app purchases
SUMMARY & CONCLUSIONS
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