Download - NEDMA Seminar: PURLs of Wisdom...How to Use Personalized URLs to Build Stronger Relationships with Your Customers

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© 2009 Progress Software CorporationSlide | 1


© 2009 Progress Software Corporation

Did You Know …

A Marketecture for

Replication and Efficiency

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Click to edit Master title styleDid you know …Marketecture

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Click to edit Master title stylePersonalized URL (PURL): www.campaignname.com/firstlast

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Click to edit Master title stylePURL with Business Card

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© 2009 Progress Software CorporationSlide | 5



The Conversation …

Communicating with the Channel

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The Conversation…

Communicating with the Channel

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Partner Program Postcards Based on Growth Stage with link to Web pages

Partner Kit Components

Personalized Letter with link to Web page

Personalized Plaque – Partner Logo not included New Program Brochure

Partner Program Web Pages

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Partner Activant Solutions, Inc.Adaco Services, Inc.ADP Dealer Services Espana

Partner URLwww.ProgressPartner.com/Activantwww.ProgressPartner.com/Adacowww.ProgressPartner.com/ADPDealerServicesEspana

Partner RepPartner Rep eMail Address

Partner Rep Phone

Joe Mauro [email protected] 916.771.4392Richard Hood [email protected] 781-280-2783Antonio Gimeno [email protected] +34 93 368 99 90

Custom Content based on Growth Stage of

each Partner

Custom URL: progresspartner.com/Adaco

Region Growth StageNorth America - US East Premier Partner