Sr. Jennifer Tecla Hyatt, FSP Oxnard Public Library July 12,
2014
Media (singular is medium) are ways/means to
communicate/transmit information from person to person
Media with storage and transmission began more than 30,000
years ago (cave painting) This is a 16,000 year old cave painting
from Lascaux, France
The first alphabet is over 3000 years old. This is an Egyptian
alphabet from 1700 B.C.E.
The Gutenberg Press Johannes Gutenberg invented 1st printing
press. He printed 180 copies in Europe 1455 C.E.
Newspapers - 1640 With mass printing available newspapers could
be made. 1640 in England The London Gazette in 1666 was the 1st
commercial newspaper
Phonograph home audio Patented by Thomas Edison in 1877 We can
finally store and transmit audio
Photographs The idea is more than 1000 years old. George
Eastman made it more available to the public in 1888 and founded
the Eastman Kodak Company in 1892 The Kodak Brownie Produced in
1910
Radio - 1894 Finally wireless and paperless transmission of
information is available.
Movie Theatres First public movie show in New York, 1896 Now we
can store And transmit video The first full length film (12
minutes) was The Great Train Robbery made in 1903
TV live action in home 1936 First black & white then color
Allows us to transmit More media to more people 1st Color TV Philo
Farnswoth in 1928 was the inventor
established to research and develop new technology for the
United States Military
Business + Military Computers Not for homes. They were huge!
IBM Business Computer 1964
Video players 1976 movies in your home Sony made first VCR
Publically available one In 1971 cost $1400
Video cassettes - 1976 A long battle between VHS and BetaMax
VHS wins the battle Betamax VHS
Walkman - 1979 Take your music with you. Revolutionary portable
media Sony Walkman
CD Players 1982 Play better quality music in your home This is
a 1980s era home CD player
Consumer Computers Not yet popular but soon!! Apple Computers
in 1976 The Apple I & Apple II, TRS-80 and Commodore computers
were released in this era
From 1977 today Computers have advanced rapidly They have come
from massive machines to small laptops with more power. Computers
are used in many parts of our daily life.
Personal Media Players Very popular, can play more than just
songs
Media Literacy = asking questions The ability to access,
analyze, evaluate, create and participate with messages in a
variety of forms from print to video to the Internet.
Core Concepts Key Questions 1. All media messages are
constructed. Who created this message? 2. Media messages are
constructed using a creative language with its own rules. What
creative techniques are used to attract my attention? 3. Different
people experience the same media message differently. How might
different people understand this message differently? 4. Media have
embedded values and points of view. What values, lifestyles and
points of view are represented in, or omitted from, this message?
5. Most media messages are organized to gain profit and/or power.
Why is this message being sent?
All Media are constructed
Words Music Color Movement Camera angle
boys eye level car with remote ignition family at center
Silence
What was your experience of watching this commercial?
Friendship universality
Its all about the money!
Avatar $760,505,847
"Pirates of the Caribbean: At World's End" (2007): $341.8
million 2. Priciest film to make of all time? "Cleopatra" (1963):
$339.5 million
Techniques to craft stories Careful framing and deliberate
camera angels Close-ups=create intimate relationship Music=draws
audience into story Costumes Lighting Set designs
Hugo big machine
Medialit.org Namle.net Frankwbaker.com ( Media Literacy
Clearinghouse) (National Association for Media Literacy Education)
(Center for Media Literacy)