New media technologies in today's world

ICT and New Media in Today’s World

ICT and New Media in Today’s WorldMangesh Karandikar

Asst. Professor, Department of Communication and Journalism,

University of Mumbai Dept. website: www.mcjmumbai.org E-mail: [email protected] Website: www.karandikars.com

http://www.mcjmumbai.org/

mailto:[email protected]

http://www.karandikars.com/


Mangesh Karandikar, Asst. Prof., Dept. of Communication and Journalism, University of Mumbai. www.sancharFirst.com

• The technological developments in information and communication technology have been unprecedented.

• New challenges that surpass the traditional sociological, economic, political phenomena.

• The developments since the 1960’s and especially since the early 1990’s have been very rapid



• 1960’s - ARPANET Advanced Research Projects Agency Network

• 1982 – The Internet Protocol Suite (TCP/IP) was standardized. The concept of a world wide network introduced.

• 1980’s to 1990’s commercial ISPs – complete commercialization in 1995



• 1980’s – MacBride Report• Many Voices, One world• New World Communication Order- to discuss

the fundamental issues of imbalances in global communication.

• Failure because US and UK pulled out citing commercial reasons (it was condemned by the United States and the United Kingdom as an attack on the freedom of the press)



• 1984 - Sam Pitroda• Father of India’s communication revolution.



• The STD PCO booths all over the country



• The development of communication and information technology in India kept pace with the developments in the world.

• There have been parallel developments in all forms of mass communication - Print, Radio, Films, Video, and Internet…… and now mobiles.



• Telephones– Analogue– DoT– VSNL and MTNL– Electronic / Digital Exchanges



• Radio– State owned– Prasar Bharati– FM Radio Stations– Community Radio Stations



• Print Technology– Letter Press– Litho press– Offset Printing– Plates– DTP– Computer to plate



• Computers– 286 – 386 – 486 – 586– Pentiums– Dual Core– Core 2 Duo– Quad Core– i3, i5 and i7



• Internet– 1995 – VSNL– Rs.15000/- 100 hours– 14.4 to 56.6 kbps– Broadband– 1 Mbps?

Internet connection speed results:File Size: 5000KB

Time to Download: 43.4secon(s)Your Bandwidth: 1040.16Kbps (1.016Mbps)



• Mobiles– 1995-96 – Incoming Rs.16, Outgoing Rs.32– Kar Lo Duniya Mutthi Mein, December 28, 2002– 2G, 3G and now 4G?



• Films– 35 mm, 70 mm, IMAX– Digital Broadcast

• Video– Video Cassettes / VCR / VCP– Beta / DigiBeta– Hi 8 / Digital 8– DV/MiniDV– HD– 3D



• Gulshan Kumar – T-Series – Aashiqui• Reliance – Kar Lo Duniya Muthi Mein• MoserBaer – DVDs and VCDs



• Where are we heading today?• Computers – Internet – Mobile phones

– Convergence• Text• Messages• Voice• Video• Social Networking

• The consumers have become producers of content, but …..




• Physically distant individuals become accessible and available (Goffman 1963).

• We live in a world of ‘timeless space’ • Collapse of traditional constraints of distance

where the virtual co-presence transcends the problem of proximity.



• Internet, its use and abuse has led to an evolution of a society addicted to and dependent on technology.

• Isolation and Fragmentation• Deterioration of Social Capital – Robert

Putnam – Bowling Alone• Social Disengagement• Transformation of the Public Sphere -

Habermas



• Has the ‘Spiral of Silence’ been broken? Elisabeth Neumann

• Are we in a process of ‘re-tribalization?• Does the Equalization and the Normalization

theory apply to ‘Internet societies’?• There are more opportunities for audiences to

ignore the ‘rational’ and ‘political’ messages and opt for entertaining ones (Blumler, 1999).



• Has our culture surrendered to Technology?– Technopoly by Neil Postman (1992)

• Are Facebook, Twitter, E-mails, Blogs, MySpace our future methods of communication?

• Is what we know as our world today lost already?



• Students offer prayers prior to the start of lessons on their One Laptop Per Child (OLPC) laptops at Vasti Vidhalaya- a Marathi medium school at Khairat, in Karjat district some 75 km north of India's financial capital of Mumbai.

• Photograph: Pal Pillai/AFP/Getty Images

• Source: http://specials.rediff.com/money/2008/aug/07slde1.htm



• Upon sending a single-button-click request from an icon-based software application on their mobile phone, fishermen access vital updates on wave height, wind speed and direction, potential fishing zones, news alerts, government schemes and latest market prices in their local language (Tamil).



• Dr. Sugata Mitra, Chief Scientist at NIIT, is credited with the discovery of Hole-in-the-Wall. On 26th January, 1999 Dr. Mitra's team carved a "hole in the wall" that separated the NIIT premises from the adjoining slum in Kalkaji, New Delhi.

The acquisition of basic computing skills by any set of children can be achieved through incidental learning provided the learners are given access to a suitable computing facility, with entertaining and motivating content and some minimal (human) guidance.



• Aren’t we the ‘Jeans Generation’?• Our parents were probably the ‘Irani Chai’

generation!• Social drinking was taboo.• There were no ‘days’. We were always

friends…. or in love!



• The need is to channelize the energy, give a direction to how the Internet and the mobiles are used.

• Encourage – Learning tools/sites (khanacademy.com,

brainpop.com)– Good language.– Making ‘friends’ from abroad – we had pen friends

didn’t we?– Make that new ‘Idiot Box’ into a ‘Smart Box’



• Make them write a blog.• Help them create their own website

(Cost: Rs.1500/- per year).• Internet addiction … It’s better than drugs!• Channelize their creative energies.



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www.sancharfirst.com

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New media technologies in today's world

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