EDUCATING TODAY'S LEARNERS Millennials, Technology & Social Media

MILLENNIALS

Definition: The American generation succeeding Generation X. They are named as such due to their coming-of-age at around the turn of the millennium in some way, shape, or form. Born between the early 1980s to mid 1990s.

MILLENNIALS: Who are they?

● Age 17 - 34● 1.6 billion ● Racially and linguistically diverse ● Early social media adopters● Selective on brand versus utility

MILLENNIALS: Expectations● ACCUSTOM TO CHOICE - Grown up in an "environment of

plenty" and see choice as a right, not a privilege.*● INSTANT SATISFACTION: They expect to find products and

services that satisfy their expectations on demand.*○ Immediate responses

● COMMUNICATION - BRIEF, INSTANT & ALWAYS ON● VALUE - self service*● SUPPORT - from sources other that controlled offerings

(phone/email)*○ Chat, Discussion boards, Search enabled F.A.Q.'s○ Working with their time constraints not our office hours

● EXPECT US TO CONNECT WITH THEM WHERE THEY ARE○ Social Media○ Mobile

HOW THEY BUY

MILLENNIALS

MILLENNIALS: How they buy

● 51% say that opinions found on a company’s website have greater impact on purchase decisions than recommendations from friends or family.*

● 84% say that user generated content

(comments, posts) has at least some influence on what they buy*

HOW THEY LEARN

MILLENNIALS

MILLENNIALS: How they learn

● Highly educated● Digital natives: They have never known a

world without technology● Multi-taskers● Experiential learners: They learn by doing -

See traditional learning as largely irrelevant●

THE FUTURE OF LEARNING

● Free range learners ○ Students choose how, why & when they learn.

● Self service○ Less expensive and more timely than the alternative.

● Informal learning ○ No need for busy work and bureaucracy that

accompany typical learning methods● Instructional Technology

○ Current○ Engaging○ Interactive○ Social

THE FUTURE OF LEARNING

EDUCATION + SOCIALINTEGRATING SOCIAL MEDIA INTO THE STUDENT LEARNING EXPERIENCE

THE STUDENT EXPERIENCE

EDUCATION + SOCIAL: SOCIAL STATISTICS

● Social networking is still the fastest-growing active social media behaviour online

● 59% Maintain & update a social profile● Updating a microblog (e.g. Twitter), increased from

13% to 24%.27% of users are uploading video to sites like YouTube

● There are now over 2.8 billion social media profiles, representing around half of all Internet users worldwide.

● 4 out of 5 Internet users visit social networks and blogs

● 54% of the Internet visits facebook every day

EDUCATION + SOCIAL: ITS NOT A FAD

SOCIAL MEDIA ISN'T JUST A LIST OF DESTINATIONS ITS THE NEW STANDARD OF EXPECTATIONS

EDUCATION + SOCIAL

PEER TO PEER LEARNING● Learn through their interaction &

participation with one another● No traditional roles of student / teacher● Mentors / Group learning● Interaction with group members Learning from others is neither new nor revolutionary; it has just been ignored by most of our educational institutions.*

EDUCATION + SOCIALTHE EMERGENCE OF THE COLLECTIVEA collection of people, skills, and talent that produces a result greater than the sum of its parts.● Our ability to produce, consume, and distribute knowledge in an unlimited,

unfiltered, and immediate way is the primary reason for the changes we see today.

● With just a computer and access to the Internet, one can view or consume an almost unimaginably diverse array of information and points of view.

● Equally important is the ability to add one’s own knowledge to the general mix: Websites, Blogs, Comments, Forums.

● Participation has an effect, both in terms of what the individual is able to draw from it and how it shapes and augments the stream of information.

EDUCATION + SOCIALTHE EMERGENCE OF THE COLLECTIVE● Very little learning comes from formal courses (less than 20 percent,

according to some research).*

● Learning occurs through

○ Listening

○ Observing

○ Acting and reflecting

○ Participating

○ Communicating

○ Collaborating

● Taking responsibility for learning means enabling these capabilities.*

EDUCATION + SOCIALTHE BENEFITS OF INTEGRATING SOCIAL LEARNING

● Improved time management ● Active Learning & Reflection ● Multiple Means for Communication ● Increased Faculty / Student Interaction ● Greater Student Participation ● Prompt Feedback

EDUCATION + SOCIALLEARNING RELATIONSHIPS

EDUCATION + SOCIALINSTRUCTOR USE

* 2011 Pearsons Higher Ed social media survey of 900 higher ed professionals

EDUCATION + SOCIALEXAMPLES

EDUCATION + SOCIALEXAMPLES

VIDEOusing twitter to increase student engagement & grades

EDUCATION + SOCIALEXAMPLES

VIDEOusing student communities to engage & connect

EDUCATION + SOCIALEXAMPLES

FACEBOOK GROUP PARTICIPATIONLISTENING / ENGAGING / INTERACTING/ ENCOURAGING

EDUCATION + SOCIALPRAISE!

INSTRUCTORPRAISE

EDUCATION + SOCIALPRAISE!

INSTRUCTORPRAISE

EDUCATION + SOCIALECAMPUS

PROFILE

EDUCATION + SOCIALECAMPUS

FORUMS

EDUCATION + SOCIALECAMPUS

FORUMS

EDUCATION + SOCIALECAMPUS

BLOGS

EDUCATION + SOCIALECAMPUS

WIKIS

RESOURCES / TRAINING / QUESTIONS

EDUCATION + SOCIAL

Addendum

Social Media EtiquetteFill out your online profiles completely with information about you and your relationship to Penn Foster. Use your real name and your own photo. If your not comfortable using your own photo then ask for an official Penn Foster avatar. By identifying yourself as an employee of Penn Foster you become, a representative of our company and everything you post has the potential to reflect on the company and its image. Use a different profile or account for your personal connections. Business and pleasure do not mix in this medium. You are personally responsible for the content you publish on-line, whether in a blog, social computing site or any other form of user-generated media. Be mindful that what you publish will be public for a long time—protect your privacy and take care to understand a site's terms of service. Respect your audience. Don't use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in Penn Foster’s workplace. You should also show proper consideration for others' privacy and for topics that may be considered objectionable or inflammatory—such as politics and religion.

AddendumSocial Media Etiquette Create a section on your main profile detailing who you are seeking to befriend and ask that visitors abide by that information. Offer information of value. (faq’s, additional resources, course related content) Don't talk just about yourself and Penn Foster. Pick a screen name that represents you and the company well. Don't put anything on the Internet that you don't want your boss, current student or potential student to read. Check out the people who want to follow you or be your friend. (twitter, ecampus, facebook) If someone does not want to be your friend, accept their decision gracefully. They have the right to make that choice and you have to accept it. Never post when you're overly-tired, intoxicated, angry or upset. Compose your posts, updates or tweets in a word processing document so you can check grammar and spelling before you send them.(optional, many browsers & the ecampus offer these functions today)

Addendum

Social Media Etiquette Be polite & friendly. (Remember your comments are public) Don’t take it personally. If a student is complaining or is upset. Ask how you can help them or correct the issue. Do not argue with the student. If you’re not sure how to answer then consult your supervisor or a Social Media Team member. Use your best judgment. Remember that there are always consequences to what you publish. If you're about to publish something that makes you even the slightest bit uncomfortable, review the suggestions above and think about why that is. If you are still unsure feel free to discuss it with your manager.

EDUCATION + SOCIALEXAMPLES

VIDEOusing video to reinvent education

MILLENNIALS: How they learn

VIDEOteaching digital natives