Download - NASA SpaceSmart: ISU presentation

Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved.

Our Mission: To create the world’s most meaningful and memorable experiences for brand marketers, show organizers and event attendees.

National Aeronautics and Space Administration

Shifting Public PerceptionsInternational Space University Symposium 2010

1

Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved. 2

Why SpaceSmart?

What does the “public” know about us?

• Little Specific Knowledge

• Lack of Relevance

• Low Excitement

• Disconnect from Activities

• Lack of Current Context

2


Why SpaceSmart?

What do we know about them?


• Men support exploration more than women

• 65+ =Interest drops off

• 45-64 yr olds = “base” NASA supporters “The Apollo Generation”

• 25-44 yr olds = Frame of reference = Tragedy

• 18-24 yr olds= Little to no frame of reference

Why SpaceSmart?

What do we know about them?


Now What?

How do we:

• Move the needle?

• Measure the movement?

Drum roll please!


is…

• Technology driven kiosk experience that • Engages• Collects• Educates• Measures• Rewards

• Each station addresses important areas:• NASA in Your Life• Green NASA• Space Walk

• Orbital / Lunar Rovers• You Chart The Course• Explorers Wanted


The Experience of SpaceSmart: Step OneWelcome: ID Station (Badge / Baseline)

9



10


SpaceSmart: Game On!

13

Front of Badge Back of Badge

All designs are examples only: Final Program may be different


The Experience of SpaceSmart: Step TwoPlayer Station One: NASA in my life(Measure, Challenge, Educate, Shift)

14


Player Station One: NASA in my life – Home(Measure, Challenge, Educate, Shift)

15


Player Station One: NASA in my life - Transportation(Measure, Challenge, Educate, Shift)

16


Player Station One: NASA in my life Score Board: Driving Repetition

17


Player Station Two: Green NASA(Measure, Challenge, Educate, Shift)

18


Player Station Two: Green NASA(Measure, Challenge, Educate, Shift)

19


Player Station Three: Lunar Rover(Measure, Challenge, Educate, Shift)

20


Player Station Three: Lunar Rover(Measure, Challenge, Educate, Shift)

21


Player Station Four: Space Walk(Measure, Challenge, Educate, Shift)

22


Player Station Four: Space Walk(Measure, Challenge, Educate, Shift)

23


Player Station Five: Explorers Wanted(Measure, Challenge, Educate, Shift)

24


Player Station Seven: Charting the Course(Measure, Challenge, Educate, Shift)

25


Player Station Seven: Charting the Course(Measure, Challenge, Educate, Shift)

26


Player Station Eight: Debrief Station(Measure, Challenge, Educate, Shift)

27


Player Station Eight: Debrief Station(Measure, Challenge, Educate, Shift)

28


Let’s Play!

29

Demo PlayDemo Play


Example Experience Metrics: SpaceSmart Impression Trends

Learn daily and hourly trends on traffic, visits and ultimately duration of engagement

SAMPLE DATA


Example Experience Metrics: SpaceSmart Shift of Public Perception

31

Responders Baseline (Pre Experience)

• 14%: Pre-Experience “Much Better”• 33%: Post Experience “Not at all”

Total Unique Responders: 5,725

Responders Perception Shift (Post

Experience) •31%: Pre-Experience “Much Better”• 11%: Post Experience “Not at all”

“As a result of the work NASA, would you say that your life is:”

Total Unique Responders: 5,725

shiftshift

SAMPLE DATA


Beth Beck:www.twitter.com/bethbeckwww.bethbeck.wordpress.com

SpaceSmart• www.twitter.com/spacesmart• Slide Share

NASA Out Reach• www.facebook.com/nasa.gov

Angela Trianowww.twitter.com/trianotwntxswww.linkedin.com/in/trianoa

Stay in Touch!

Joanna Scorsone:www.twitter.com/joannascorsone

[email protected]