NASA SpaceSmart: ISU presentation
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Transcript of NASA SpaceSmart: ISU presentation
Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved.
Our Mission: To create the world’s most meaningful and memorable experiences for brand marketers, show organizers and event attendees.
National Aeronautics and Space Administration
Shifting Public PerceptionsInternational Space University Symposium 2010
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Why SpaceSmart?
What does the “public” know about us?
• Little Specific Knowledge
• Lack of Relevance
• Low Excitement
• Disconnect from Activities
• Lack of Current Context
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Why SpaceSmart?
What do we know about them?
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• Men support exploration more than women
• 65+ =Interest drops off
• 45-64 yr olds = “base” NASA supporters “The Apollo Generation”
• 25-44 yr olds = Frame of reference = Tragedy
• 18-24 yr olds= Little to no frame of reference
Why SpaceSmart?
What do we know about them?
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Now What?
How do we:
• Move the needle?
• Measure the movement?
Drum roll please!
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is…
• Technology driven kiosk experience that • Engages• Collects• Educates• Measures• Rewards
• Each station addresses important areas:• NASA in Your Life• Green NASA• Space Walk
• Orbital / Lunar Rovers• You Chart The Course• Explorers Wanted
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The Experience of SpaceSmart: Step OneWelcome: ID Station (Badge / Baseline)
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The Experience of SpaceSmart: Step OneWelcome: ID Station (Badge / Baseline)
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The Experience of SpaceSmart: Step OneWelcome: ID Station (Badge / Baseline)
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The Experience of SpaceSmart: Step OneWelcome: ID Station (Badge / Baseline)
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SpaceSmart: Game On!
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Front of Badge Back of Badge
All designs are examples only: Final Program may be different
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The Experience of SpaceSmart: Step TwoPlayer Station One: NASA in my life(Measure, Challenge, Educate, Shift)
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Player Station One: NASA in my life – Home(Measure, Challenge, Educate, Shift)
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Player Station One: NASA in my life - Transportation(Measure, Challenge, Educate, Shift)
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Player Station One: NASA in my life Score Board: Driving Repetition
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Player Station Two: Green NASA(Measure, Challenge, Educate, Shift)
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Player Station Two: Green NASA(Measure, Challenge, Educate, Shift)
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Player Station Three: Lunar Rover(Measure, Challenge, Educate, Shift)
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Player Station Three: Lunar Rover(Measure, Challenge, Educate, Shift)
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Player Station Four: Space Walk(Measure, Challenge, Educate, Shift)
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Player Station Four: Space Walk(Measure, Challenge, Educate, Shift)
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Player Station Five: Explorers Wanted(Measure, Challenge, Educate, Shift)
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Player Station Seven: Charting the Course(Measure, Challenge, Educate, Shift)
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Player Station Seven: Charting the Course(Measure, Challenge, Educate, Shift)
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Player Station Eight: Debrief Station(Measure, Challenge, Educate, Shift)
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Player Station Eight: Debrief Station(Measure, Challenge, Educate, Shift)
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Let’s Play!
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Demo PlayDemo Play
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Example Experience Metrics: SpaceSmart Impression Trends
Learn daily and hourly trends on traffic, visits and ultimately duration of engagement
SAMPLE DATA
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Example Experience Metrics: SpaceSmart Shift of Public Perception
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Responders Baseline (Pre Experience)
• 14%: Pre-Experience “Much Better”• 33%: Post Experience “Not at all”
Total Unique Responders: 5,725
Responders Perception Shift (Post
Experience) •31%: Pre-Experience “Much Better”• 11%: Post Experience “Not at all”
“As a result of the work NASA, would you say that your life is:”
Total Unique Responders: 5,725
shiftshift
SAMPLE DATA
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Beth Beck:www.twitter.com/bethbeckwww.bethbeck.wordpress.com
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