Saleh Baradaran AminiFreelance Service DesignerM.A. Industrial Design fromAmirKabir University of Technology
[email protected]: +989127376818
PORTFOLIO
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
Curriculum Vitae
Feb 2014Global Service Jam 2014 poster designer and Global Council memberVoluntary Works:
Feb 2014Guest Mentor at Startup Weekend III
Nov 2012 - PresentOutgoing Global Internship Program member of AIESEC Iran
Oct 2011 - PresentIDreporter.com managing team
Nov 2012Organizer of Tehran Sustainability Jam 2012
June 2012Organizer of Tehran Government Jam 2012
Feb 2012Organizer of Tehran Service Jam 2012 in University of Art
Feb 2012Service Design Speech in University of Tehran
Jan - March 2014Startup Next mentorship program, Udacity.com & Khavarzamin co.Education:
Grad 29th Oct 2012MA Industrial Design, Amirkabir University of Technology (AUT)
Jul - Aug 2012Entrepreneurship course, AIESEC, Tehran University
Jul - Aug 2012Industrial Design Research, Culture, Art & Architecture Institute
Apr - May 2012Cost Engineering, Entrepreneurship center of Amirkabir University
20th Jan 2012Ziba Design Workshop, Science & Industry University of Tehran
Jul - Aug 2010PMS (Piping Material Specifications), Novin Parsian Institute
May - June 2010PDMS Administrator, Novin Parsian Institute
Oct - Dec 2009Process Piping Course, Tehran Technical Institute (MFT)
Grad 21st Dec 2009BSc Agricultural Engineering , Bu Ali University of Hamedan
Knowledgeable in Basic & Social Psychology, Qualitative researchKnowledge & Skills:
Service Design, Design Strategy, Marketing, Business Model
innovation
Business strategy and planning, Customer Behavior
Proficient in Photoshop, Rhino, Solidworks, Office Software
Saleh Baradaran AminiBorn: 24th of March 1984
MA Industrial Design
from Amirkabir University of Technology
Tel: 09127376818
Email: [email protected]
Website: www.sd1.ir
Strategic, Designing and Creative Mind
TOEFL iBT score: 107 (over 120 available)
GPA: 3.778 (Over 4)
National MA Industrial Design entrance place: 16 (in 3500 entrants)
First Iranian Member of Service Design Network (SDN)
Advantages:
April 2014Repositioning the Brand of Agricultural Bank of IranWork Experience:
Oct 2012 - PresentFreelance Service and Corporate Identity design and consulting
Jan 2014 - PresentService design, Business Model and strategy design, Bazarche Website
Dec 2012- Feb 2014Socio-cultural research for Class B Vehicle Platform development, AUT
May - Oct 2012Driver training service design, as an applied MA thesis work, AUT
March - Oct 2012Service Design & Branding of Mehr Wellness & Wellbeing center
Jul 2011RM Re/Decoder device design, Alott Design Consultancy
Jan 2009 - Sep 2010Plant Design & Modeling with PDMS, SEISCO Engineering Company
Oct 2007 - Nov 2008Equipment Installation Supervising, NARGAN Constructors and
Engineers
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
PORTFOLIO
2014
Service Design
Transportation Design
Product Design
System Level Design
Service Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
I am working on Service design methodologies.
Looking at both view points of design andmanagement to use them in a methodology for“Evolving Service Design”, which should be ableto improvise to meet the changing expectationsand unexpected situations that often happen inservice delivery.
I have used some tools and trying to experiencemore of them in my ongoing projects that arenot yet included in this portfolio.
I also try to bring service design into startup-business context by running workshops thatbring people from both fields together.
Service Design
Service Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
Blueprint (Before)
Blueprint (After)
D r i v e r T r a i n i n g
S e r v i c e D e s i g n
P h a s e I
P i l o t / P r o p o s a l
Service Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
D r i v e r T r a i n i n g
S e r v i c e D e s i g n
P h a s e I I
D o i n g m y t h e s i sBlueprint
Customer Journey Map (before)
Customer Journey Map (After)
Service Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
M e z l e k
R e s t a u r a n t
Service Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
Family Bus Trip
Customer Journey
Map for
“Royal Safar co.”
Service Design & Branding
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
PlanningAwareness of problemFinding the ClinicContacting ClinicMaking an AppointmentVisiting Clinic
VisitEntrance (Ambient interaction)Asking for guidanceBeing asked to fill formsFilling Forms (???)Ask Questions (Maybe)Paying the Fee
Visiting the DoctorExaminationsBeing asked some questionsWaiting for forms to be readAsking QuestionsBeing sent out to secretary
Planning Next VisitGetting the prescription Asking Questions (???)
Waiting …Drinking waterReading magazinesTalking to companyWaiting …Waiting …Waiting …
MEHR :: Discovery :: Customer Journey
Service Design & Branding
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
MEHR :: Definition :: Goals and Strategies
Being Healthy, Feeling well
Being cared for,Feeling safe, being happy,
Be reassured of healthiness
Healthcare not Disease care, Humane services, Based on Social Interactions,
Sustainable Wellbeing & Wellness, Tracking of health issues, complete
patient history
General Checkups, Sexual dysfunction checkups, Sonography, Pre-Marriage consultancy, Prostate Exams, Pain Control Clinic , General Checkups, Urology Checkups, Women’s Health checkups, Complete Examinations, Orthopedic Checkups
Healthiness
Values
Emotions
Benefits
Functions
Service Design & Branding
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
MEHR :: Development :: Visual identity :: Colors & Logo
Service Design & Branding
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
MEHR :: Development :: Visual identity :: Office Set & Advertisement
Service Design & Branding
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
MEHR :: Development :: Visual identity :: Interior design
Service Design & Branding
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
Chini Cord :: Packaging & Labeling design
Service Design & Branding
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
Amirkabir University :: Class B Vehicle Platform Development
Service Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
S e r v i c e I n n o v a t i o n
Wo r k s h o p 2 0 1 4
I designed the “ServiceInnovation workshop” based onmy experience in organizingService jams and the need fordesign startups.I used service design process asthe basis and in the deliveryphase we added business modelcanvas and toolbox as two toolsto make a solid business model.With the help of 2 other keynotespeakers and 3 mentors fromboth design and business fieldsit became real in 25th Sept 2014.
Service Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
S e r v i c e D e s i g n
P r o c e s s I u s e
Based on Design Council’sDouble Diamond (Discover,Define, Develop, Deliver) designprocess. I made a helical modelwhich shows the iterative natureof design process andencompasses decision andmeasurement phases in designprocess.We tested this process in ServiceInnovation workshop though wecouldn’t measure keyperformance indicators in our 2day workshop.
1. Discover
2.Define
3.Develop
4.Decide
5.Deliver
6.Reflect
Service Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
Te h r a n S e r v i c e J A M
2 0 1 4
I was in the facilitating team ofTehran Service Jam 2014.I designed the Global ServiceJam poster.I also took part in training someteam leaders and in mentoringteams during the Jam.
Service Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
Te h r a n S e r v i c e J A M
2 0 1 3
I was a Global Council memberto set the theme for 2014Service Jam. I designed theGlobal Service Jam poster andparticipated in designing ourlogo this year.I also took part in training someteam leaders and in mentoringteams during the Jam.
Service Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
Te h r a n S e r v i c e J A M
2 0 1 2
I was the organizer of Tehran’s1st Service Design Jam inFebruary 2012. I designed ourLogo and also had the privilegeto design the Global Service Jamposter.I trained 20 Jammers to be teamleaders in the Jam.
Service Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
T e h r a n S u s t a i n a b i l i t y J A M 2 0 1 3
I was in the facilitation team of TehranSustainability Jam in November 2013.I took part in a group who designedlogo, posters, prepared venue and allthe organizing duties.I also designed the global poster ofGlobal Sustainability Jam 2013.
Service Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
T e h r a n S u s t a i n a b i l i t y J A M 2 0 1 2
I was also the organizer of Tehran’s 1st
Sustainability Jam in November 2012.I took part in a group who designedlogo, posters, prepared venue and allthe organizing duties.I gave the opening speech aboutsustainable design.
Service Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
S e r v i c e D e s i g nM o d e l
I am developing amethodology basedon this model ofservice design, sothat designers willbe able to designwith serviceproviders and laterleave them a set oftools to improviseand answer theunexpected needsof their customers.
Universe
Designer/Design Team
User ServiceProvider
Context
User Involvement/Co-creation
Experience
Active Participation + New SD Generative Tools
Expectations
Service Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
B r a n d & I d e n t i t y
I have been working asa freelance Brand andIdentity Designer also.I have designed someLogos and done somebranding as an amateurbut I am willing to mixit in my Service Designcareer.
Transportation Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
Few of my practices.
I started designing by transportation designin a non academic context, mostly for fun.I have never taken it seriously, just as practices to find my way of sketching andputting an identity in an artifact.
Transportation Design
Transportation Design
T r a n s p o r t a t i o n D e s i g n :A n e w S u p e r s p o r t C a rF o r “ K I A ”F r e e h a n d s k e t c h i n gR e n d e r i n g w i t h“ W A C O M I n t u o s 4 ”
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
Transportation Design
S k e t c h i n g f o r :R e t r o D e s i g n o f C i t r o e n 2 C V
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
T r a n s p o r t a t i o n D e s i g n :P r a c t i c e s o f S k e t c h i n g i n p e r s p e c t i v e
Transportation Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
Product Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
Some of my projects in the past year.Some sketches, some renders with “Rhinoceros 4.0” and a team projectfor new product development withKarl T. Ulrich and S. Eppinger methodof product development.
Product Design
Product Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
Product Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
M o d u l a r , C h e a p I n s t r u m e n t f o r s h i f t i n gR u b b l e a f t e r e a r t h q u a k e s
Product Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
I d e a t i n g f o r a p r o d u c tT o w i p e t h e k i t c h e n f l o o r( I r a n i a n h o u s e w i v e s s u f f e rf r o m b a c k p a i n m a i n l yb e c a u s e t h e y w i p e k i t c h e nf l o o r s e a c h d a y w i t hp o o r l y d e s i g n e d t o o l s . )
Product Design
S k e t c h i n g f o r U n i v e r s a l ( I n c l u s i v e ) T o i l e t D e s i g n
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
New Product Development
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
M y S k e t c h e s i nD e s i g n i n g aC h a r g e r + S t a n dA T e a m w o r k w i t h :Saleh Baradaran AminiGhazale SepahpourShima Safaee 1/2
T h e P r o t o t y p e o fC h a r g e r + S t a n dA T e a m w o r k w i t h :Saleh Baradaran AminiGhazale SepahpourShima Safaee 2/2
New Product Development
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
R e d e s i g n i n ga n E M R e / D e - A c t i v a t o rF o r “ A l o t t D e s i g n ”I d e a s
1 / 3
Product Redesign
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
R e d e s i g n i n ga n E M R e / D e - A c t i v a t o rF o r “ A l o t t D e s i g n ”R e n d e r e d C o n c e p t s
2 / 3
Product Redesign
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
Product Redesign
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
R e d e s i g n i n ga n E M R e / D e - A c t i v a t o rF o r “ A l o t t D e s i g n ”R e n d e r e d C o n c e p t s
3 / 3
H i p p o H a n d l e :H a n d l e d e s i g nI n s p i r e d b y h i p p o p o t a m u sS k e t c h i n g , 3 D M o d e l i n g (with Rhinoceros 4)R e n d e r i n g (with Vray for Rhinoceros)
Product design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
D e s i g n I n s p i r e d b y M y t h :( A a r a s h T h e A r c h e r )A n o l d I r a n i a n m y t h i s t h a tA a r a s h s a v e d P e r s i a a f t e ra l o n g b a t t l e a n d s e t t h eb o r d e r s o f P e r s i a w i t hS h o o t i n g a n d a r r o w a n dL o o s i n g h i s l i f e i n d o i n gS o .
Inspired Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
Broaden your
Horizon
ARASH
System level Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
I have studied sustainability and sustainabledesign and still working on sustainability models at the general systems level.I hope to use my service design and sustainable design knowledge to proposeand develop a service based sustainablemodel of business and economy in mycountry: Iran.Though, It might look like a bold statementbut I think future sustainable changes areonly possible through design thinking andholistic contextual methods of design.
System Level Design
A M o d e l ( S t i l l w o r k i n g o n i t )f o r S u s t a i n a b l e s t r u c t u r eo f f u t u r e B u s i n e s s & T r a d e
System level Design
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
Contact
Saleh Baradaran Amini :: [email protected] :: :: P o r t f o l i o 2 0 1 4
http://www.facebook.com/saleh.aminihttp://www.linkedin.com/in/salehamini