My Personally Professional Top 10
CRISILJEFV G. GARRIDOAteneo Graduate School of Business
March 2017
OUTLINE
1. Enhance Business Communication
2. Branding
3. Speed
4. Organizing for a better future
5. Exploring the opportunity (GAP) - GUARANTEED ADDITIONAL PROFIT
PROFESSIONAL
1. Style and Attire
2. Discipline
1.AGSB- MBA Program Family
PERSONAL
3. Selling
2. AGSB- MBA Program Explore
PROMOTING THE AGSB AND THE MBA PROGRAM
OUTLINE
1. Enhance Business Communication
#BUSCOMOLD WAYS;
I wait for the other party to respond on my letter even it took so many
weeks of waiting.
MARKETING CONCEPT:
Communicating Value (Product/Service, Target Customer, Value, Awareness, Channel)
Public Relation
Interactive Marketing
APPLICATION:
1. Create different internet platforms and blogs to distinguish my business, profession, association,
personal and advocacy.
2. Become active with my facebook account especially the fb account real estate problem, facts and
solution
PROFESSIONAL
2. Branding
#BRANDINGOLD WAYS;
Just happy of what our business logo says.
MARKETING CONCEPT:
Building strong brands
Product quality
Value
Differentiation
APPLICATION:
Emphasize to the consuming public the benefits behind our brand.
Continue to use marketing channels and methods to disciminate information that our product is the
lowest among other competitors.
3. Speed
#SPEEDOLD WAYS;
Taking for granted the opportunities of being the first to reach
and penetrate the market
MARKETING CONCEPT:
Technology
Thinking outside the box
APPLICATION:
Speed now means more than getting our product to market first and establishing better position in the
market share.Use the advantage of modern technology, Invest in a computer hardware & software and
learn new skills about software application.
Expand and experiment new ideas... Create & Innovate...
4. Organizing for a better future
#ORGBFOLD WAYS;
I use the 5's (Sort, Set in order, Shine, Standardize, Sustain) only
on office procedure
MARKETING CONCEPT:
Organizing content marketing ideas
Organizing marketing resources
Organizing marketing datas
Organizing marketing plan
Organizing marketing events
APPLICATION:
Create a standard flowcharts of marketing activities, identify available and useful marketing resources, gather relative
datas to predict percentage of primary target market, revise marketing plan and use the needed marketing tools.
5. Feeling and exploring the opportunity (GAP) - GUARANTEED ADDITIONAL PROFIT
#GAP
OLD WAYS;
Just continue selling and creating products but ignoring the
opportunities in a market gap
MARKETING CONCEPT:
Analysis
Audit
Research
APPLICATION:
Understanding the significance of analyzing raw data to predict demand and identify the needs and
wants of the industry and the end user. To check the result of the activities qualitative and quantitative.
To explore other avenues of success and improvement by way of control and uncontrol experiment to
test market reaction in our products.
1. Style and Attire
#STYLEAOLD WAYS;
Not fashionable
MARKETING CONCEPT:
Branding
Modes
Customer perceive value
APPLICATION:
Always present in a professional outlook to establish distinction and recall.
Portraying an image and signature of whom I am.
Project to the public that you are a complete package that give professional service and reliable business
PERSONAL
2. Discipline
#DISCIPLINE+OLD WAYS;
Negligence to what is good for the mind, body, business, personal
and spirit.
MARKETING CONCEPT:
Marketing Plan
Marketing System
Maslow’s Hierarcy of Needs
APPLICATION:
To have a creative mind and “to think outside the box”, obey rules, improve skills and technique, plan
ahead, maintain a code of behavior, share an experience, exercise, have sex and I will live a balance
life.
3. Selling
#SELLMEOLD WAYS;
Not aggressive enough in promoting oneself to showcase capabilities
and abilities
MARKETING CONCEPT:
Branding
Marketing Packaging
Marketing Expansion
Perception
APPLICATION:
Attend convention, association meeting and other meetings to express myself and be known to other.
Engage in public speaking activities, seminars, symposiums to market oneself and to show skills and talent.
Network with other professionals and be hire as their consultant and soon after become a business partner.
1. AGSB- MBA Program Family
#AFAMILYOFMBAOLD WAYS;
Marketing AGSB MBA Program is not intensive
MARKETING CONCEPT:
Branding
Modes
Customer perceive value
APPLICATION:
Promote by way of executive selling (Former AGSB-MBA graduates family, friends and business
associates) and give discounts
Promote by way of pre-need sponsorship and facilitate discounts
Design a program that sell the MBA program in a future value
PROMOTING THE AGSB AND THE MBA PROGRAM
2. AGSB- MBA Program Explore
#AEXPLOREMBAOLD WAYS;
Marketing AGSB MBA Program is not well explain to the primary
target market and the existing market niche
MARKETING CONCEPT:
Branding
Modes
Customer perceive value
APPLICATION:
Have a promotional tours intended to the local executives of the government and the private
sectors
Have an AGSB MBA offsite examination entrance program in the different regions of Central
Luzon six (6) months before starts of classes
“What is impossible today could be possible tomorrow”
-Crisiljefv G. Garrido, Realtor
My Personally Professional Top 10
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