My Personally Professional Top 10

CRISILJEFV G. GARRIDOAteneo Graduate School of Business

March 2017

OUTLINE

1. Enhance Business Communication

2. Branding

3. Speed

4. Organizing for a better future

5. Exploring the opportunity (GAP) - GUARANTEED ADDITIONAL PROFIT

PROFESSIONAL

1. Style and Attire

2. Discipline

1.AGSB- MBA Program Family

PERSONAL

3. Selling

2. AGSB- MBA Program Explore

PROMOTING THE AGSB AND THE MBA PROGRAM

OUTLINE

1. Enhance Business Communication

#BUSCOMOLD WAYS;

I wait for the other party to respond on my letter even it took so many

weeks of waiting.

MARKETING CONCEPT:

Communicating Value (Product/Service, Target Customer, Value, Awareness, Channel)

Public Relation

Interactive Marketing

APPLICATION:

1. Create different internet platforms and blogs to distinguish my business, profession, association,

personal and advocacy.

2. Become active with my facebook account especially the fb account real estate problem, facts and

solution

PROFESSIONAL

2. Branding

#BRANDINGOLD WAYS;

Just happy of what our business logo says.

MARKETING CONCEPT:

Building strong brands

Product quality

Value

Differentiation

APPLICATION:

Emphasize to the consuming public the benefits behind our brand.

Continue to use marketing channels and methods to disciminate information that our product is the

lowest among other competitors.

3. Speed

#SPEEDOLD WAYS;

Taking for granted the opportunities of being the first to reach

and penetrate the market

MARKETING CONCEPT:

Technology

Thinking outside the box

APPLICATION:

Speed now means more than getting our product to market first and establishing better position in the

market share.Use the advantage of modern technology, Invest in a computer hardware & software and

learn new skills about software application.

Expand and experiment new ideas... Create & Innovate...

4. Organizing for a better future

#ORGBFOLD WAYS;

I use the 5's (Sort, Set in order, Shine, Standardize, Sustain) only

on office procedure

MARKETING CONCEPT:

Organizing content marketing ideas

Organizing marketing resources

Organizing marketing datas

Organizing marketing plan

Organizing marketing events

APPLICATION:

Create a standard flowcharts of marketing activities, identify available and useful marketing resources, gather relative

datas to predict percentage of primary target market, revise marketing plan and use the needed marketing tools.

5. Feeling and exploring the opportunity (GAP) - GUARANTEED ADDITIONAL PROFIT

#GAP

OLD WAYS;

Just continue selling and creating products but ignoring the

opportunities in a market gap

MARKETING CONCEPT:

Analysis

Audit

Research

APPLICATION:

Understanding the significance of analyzing raw data to predict demand and identify the needs and

wants of the industry and the end user. To check the result of the activities qualitative and quantitative.

To explore other avenues of success and improvement by way of control and uncontrol experiment to

test market reaction in our products.

1. Style and Attire

#STYLEAOLD WAYS;

Not fashionable

MARKETING CONCEPT:

Branding

Modes

Customer perceive value

APPLICATION:

Always present in a professional outlook to establish distinction and recall.

Portraying an image and signature of whom I am.

Project to the public that you are a complete package that give professional service and reliable business

PERSONAL

2. Discipline

#DISCIPLINE+OLD WAYS;

Negligence to what is good for the mind, body, business, personal

and spirit.

MARKETING CONCEPT:

Marketing Plan

Marketing System

Maslow’s Hierarcy of Needs

APPLICATION:

To have a creative mind and “to think outside the box”, obey rules, improve skills and technique, plan

ahead, maintain a code of behavior, share an experience, exercise, have sex and I will live a balance

life.

3. Selling

#SELLMEOLD WAYS;

Not aggressive enough in promoting oneself to showcase capabilities

and abilities

MARKETING CONCEPT:

Branding

Marketing Packaging

Marketing Expansion

Perception

APPLICATION:

Attend convention, association meeting and other meetings to express myself and be known to other.

Engage in public speaking activities, seminars, symposiums to market oneself and to show skills and talent.

Network with other professionals and be hire as their consultant and soon after become a business partner.

1. AGSB- MBA Program Family

#AFAMILYOFMBAOLD WAYS;

Marketing AGSB MBA Program is not intensive

MARKETING CONCEPT:

Branding

Modes

Customer perceive value

APPLICATION:

Promote by way of executive selling (Former AGSB-MBA graduates family, friends and business

associates) and give discounts

Promote by way of pre-need sponsorship and facilitate discounts

Design a program that sell the MBA program in a future value

PROMOTING THE AGSB AND THE MBA PROGRAM

2. AGSB- MBA Program Explore

#AEXPLOREMBAOLD WAYS;

Marketing AGSB MBA Program is not well explain to the primary

target market and the existing market niche

MARKETING CONCEPT:

Branding

Modes

Customer perceive value

APPLICATION:

Have a promotional tours intended to the local executives of the government and the private

sectors

Have an AGSB MBA offsite examination entrance program in the different regions of Central

Luzon six (6) months before starts of classes

“What is impossible today could be possible tomorrow”

-Crisiljefv G. Garrido, Realtor

My Personally Professional Top 10