9. 1: Clarify your product strategy & key assumptions Unmet
Needs Value Prop Unfair Advantage Early Customers Early Metrics
Your Solution Key Assumptions
10. 2: Survey customers to find enthusiastic early adopters I
can supplement your dinner when I get home. 5-10 questions designed
to test customer assumptions and Identify early adopters
11. 3: Interview customers to identify needs & select
Testers 3-5 open-ended questions designed to surface unmet needs
and Identify early customers
12. Why focus on tech-savvy Early Adopters? Ability They get it
without hand-holding Opportunity They use technology frequently
during the day Feedback Theyll give you exhaustive, ongoing
feedback Co-creation Theyll help you bring key social systems to
life Evangelism Theyll spread the word when its time to scale
13. 4: Design an engaging, evolving Product Narrative
14. 5: Build an early prototype of your Core Loop 6
15. Core Loops building habits from the ground up
16. 6: Test your prototype with early customers structured
interviews designed to gather actionable feedback on your prototype
& value prop
17. 7: Iterate your design with customer insights Turn insights
into Job Stories derived from Early Customers
18. 8: Validate your assumptions & decide what to build
next 5 Unmet Needs Updated Value Prop Unfair Advantage Early
Customers Early Metrics Validated Assumptions Updated Solution
19. There is nothing quite so useless as doing with great
efficiency something that should not be done at all. Peter
Drucker
20. What is a Product Brief? document that translates
research-driven customer insights into product strategy &
design decisions
21. MVP Design Hacks solves the Founders Dilemma My ability to
project confidence & sell my vision is what gets my startup off
the ground... ...but to build a smart MVP, I need to think like a
scientist - not a salesperson
22. from hot idea to verified prototype in record time MVP
Sprints + Templates & Resources + Online Coaching
23. Case Study: Toyco
24. EARLY CUSTOMERS Toyco MVP Canvas: Pre-Testing UNMET NEED
EARLY ADOPTERS KEY ASSUMPTIONS OUR SOLUTION UNFAIR ADVANTAGE EARLY
METRICS KEY ASSUMPTIONS Want to increase time spent on toy rental
website VALUE PROP People who already post messages and share
pictures A digital community where members connect with each other
and share their love of building toys Our knowledge and data about
members habits and tastes lets us create unique personalized value
Length of Rental Satisfaction Retention connect with other
like-minded adults Members WANT to build connections with each
other in a digital community.
25. Toyco Journey Narrative Discovery first exposure When I use
Toycos service I want to find resources to feed my kids Lego habit
so I can keep my kid happily occupied with a healthy habit
Onboarding learning the ropes When I first see Toycos video channel
I want to quickly know what kind of videos are theret so I can let
my kid roam free without worry Habit Building AKA core loop When I
visit Toycos video channel I want to show my kid new, relevant
videos so I can know that my kid is happily entertained and wont
need my help Mastery - AKA Elder Game When I submit a video to
Toycos channel I want quick submission feedback so I can know if my
video will show up
26. EARLY CUSTOMERS Toyco MVP Canvas: Post-Testing UNMET NEED
EARLY ADOPTERS KEY ASSUMPTIONS OUR SOLUTION UNFAIR ADVANTAGE EARLY
METRICS KEY ASSUMPTIONS Want to increase time spent on toy rental
website Kids havehabit that parents want to feed with curated
videos VALUE PROP People who already post messages and share
pictures People who shoot & upload videos A digital community
where members connect with each other and share their love of
building toys A curated video collection - by kids, for kids -
focused around creative uses of building toys. Final MVP = custom
Youtube channel, seeded with a contest Our knowledge and data about
members habits and tastes lets us create unique personalized value
Length of Rental Satisfaction Retention connect with other
like-minded adults short videos that teach new skills and stimulate
kids creativity Members WANT to build connections with each other
in a digital community. Members want wholesome video content that
keeps their kid occupied. In particular, videos of new things to
build with existing sets helps our business AND our members
lives.
27. Ready for Rocket Fuel? Fall Session starts Oct 6 2014
Winter Session starts Feb 9 2015 http://mvpdesignhacks.com